Strategic Issue Incorporating environmental

Case Analysis
First Abu Dhabi Bank

Company Background
• First Abu Dhabi bank is an United Arab Emirates based banking
organization
• It has been formed with a merger of National Bank of Abu Dhabi and
the First Gulf Bank.
• The partnership is based on equal participation in the board position
from both the partnering Banks.
• As the merger has been between two highly successful banking
institutions, the current operational structure is sufficient in
managing the growing industry requirements.

Introduction
•
Mission
•
Business
•
Markets
•
Products
•
Scope of operations

Industry profile and
attractiveness
• Domestic Banking
• International banking
• Financial markets segments
• E-commerce group based operations