In contemplation of this, it converts operative for an organization to see to it that they are being able to ensure that an assessment of all external organizational factors is undertaken which will thereby assist the company in ensuring that it is being able to formulate adequate strategies with the assistance of which the company will be able to gain adequate placing in the market. About the company and Industry performance 3 The vision, mission, core values and corporate objectives of 7 eleven 3 Objectives of the firm: 4 The basis of competition