Strategic Management of a Business School

Running head: 7-ELEVEN ANALYSIS
7-ELEVEN ANALYSIS
Name of the Student
Name of the University
Author Note

7-ELEVEN ANALYSIS1
1. Executive Summary
Strategic management is an important fragment of the professional domain. In connotation with
this, it can be considered very crucial for the enterprise to see to it that it is being able to perform
well and is able to compete with the dissimilar initiatives as present in the business industry and
related environment. In contemplation of this, it converts operative for an organization to see to
it that they are being able to ensure that an assessment of all external organizational factors is
undertaken which will thereby assist the company in ensuring that it is being able to formulate
adequate strategies with the assistance of which the company will be able to gain adequate
placing in the market. The report has outlined the external factors in association with this, it will
assist in ensuring the right kind of initiatives and the recommendations have to be made
accordingly.

7-ELEVEN ANALYSIS2
Table of Contents
1. Executive Summary.................................................................................................................1
2. Introduction..............................................................................................................................3
3. About the company and Industry performance........................................................................3
The vision, mission, core values and corporate objectives of 7 eleven.......................................3
Objectives of the firm:.................................................................................................................4
The basis of competition..............................................................................................................5
Five forces analysis......................................................................................................................5
PESTLE and SWOT Analysis.........................................................................................................7
SWOT..........................................................................................................................................9
Refer to Appendix 2.....................................................................................................................9
The activities and resources of the company (Value Chain and the Resource Based View)....11
The Balance Scorecard to measure organizational performance...............................................15
Strategy analysis........................................................................................................................17
Ansoff Matrix............................................................................................................................17
4. Recommendations..................................................................................................................17
5. Conclusion..............................................................................................................................17
6. References..............................................................................................................................19
7. Appendices.............................................................................................................................22

7-ELEVEN ANALYSIS3
2. Introduction
The company which has been chosen for the resolution of the analysis is the Seven
Eleven departmental store based in various parts of the world. In consideration of this, the report
will follow a organized format whereby the brief background of the company will be essentially
followed by the vision, mission, core values and the different corporate objectives of seven
elements (7-eleven.com 2020). Various competitive tools such as the Porters generic and the five
forces as a tool will also be made use of in order to comprehend the overall competitive
environment of the firm and the overall competitive advantage. This will then be followed by the
environmental analysis which will then outline the SWOT and PESTLE factors affecting the
business. The strategic analysis shall also be undertaken.
3. About the company and Industry performance
The 7 eleven Inc. can be understood to be a Japanese’s American worldwide chain of
convenience stores which are headquartered in Dallas in Texas. In consideration with this, the
chain was found in 1927 as an ice-cream storefront in the Dallas. The enterprise was later on
acquired by a Japanese business and is now held by the Tokyo based Seven and I Holdings
Company Ltd. At present, the 7 –Eleven operates franchises and licenses 68236 stores in 17
countries as of June 2019 (7-eleven.com 2020). The 7 eleven as a brand is known and loved
around the globe for their iconic products and related culture. In association with this, although
the company has grown significant over the last few years, the focus has remained on making the
life of the customers easier. In association with this, the customers, employees and related
community leaders are product to be a part of the 7 Eleven story (Aguinis, Edwards and Bradley
2017). As the business world becomes increasingly connected with the internet, the digital team
strives to be the best and at the forefront of innovation thereby providing effortless and
convenient solutions to the customer. In association with this, the firm is aimed at providing
innovative solutions to the customers as they are largely committed to developing the
experiences of the future and bringing the stores to the customers as present. The enterprise
continues to stand strong and continue the long standing legacy of the innovation with the help of
which the customers gain redefined convenience.

7-ELEVEN ANALYSIS4
The vision, mission, core values and corporate objectives of 7 eleven
The 7 eleven is a family owned corporate which operates over a franchise model in
various branded organizations. They have corporate values in various internal dealings with the
franchisees and they are keen to guarantee that these values can be extended to the suppliers
adequately (Ansoff et al. 2018). In consideration of this, it becomes critical to reference that, the
suppliers need to be trusted with new benefits and considerate opportunities.
Objectives of the firm:
 To be the best in Hong Kong and meet the changing needs of the different customers as
present.
 To ensure customer convenience at all times
 To engage in successful relationships with the different parties adequately.
Vision
The vision of the enterprise is to preserve the position as the 1st choice of the clienteles
and attain a considerate market share with the help of sustainable growth, operating the business
at a high level and ensuring maintenance of the ethical standards of the business. (Appendix 8)
The basis of competition
All enterprises involved in the global business are fundamentally required to see to it that
they are being able to compete in a means such that the enterprise is being able to engage in
adequate profit generating activities which will help in guaranteeing that the corporate is being
able to ensure successful outcomes. The 7 eleven is a multinational firm with a very high
gratitude in the target market segment (Baumgartner and Rauter 2017). The competition has
intensified to a great extent and it is important for the firm to apply strategies which will help in
engaging in a competitive advantage. Hence, in order to understand the Porters Generic strategy
in the right manner, it is essential that, the firm is being able to ensure that apply the right
strategy for its overall success. Hence, 7 eleven is unique enterprise which tends to apply a
combination of the differentiation, focus and the cost leadership approaches to handle the

7-ELEVEN ANALYSIS5
competitive pressure. The customer base extension and the deals growth objectives which the
company obtains and adopts are largely growth intensive and apply all aspects such as the cost,
focus and the differentiation strategy. This helps them to perform well. (Refer to Appendix 1)
Five forces analysis
(Refer to Appendix 3)
To understand how the enterprise is being able to perform is essential. Hence, the Porters
Five forces can be mentioned to be a tool which is required to be made use of in order to ensure
that the different players as involved in the firm`s internal and industrial environment can be
assessed and inferences can be derived out of it. With respect to this, it is critical to state that, the
Michael Porters five forces have been applied to the 7 eleven to understand how the firm stands
within the different enterprises as present.
Bargaining Power of Supplier:
The suppliers tend to hold sufficient power very the different enterprises. The enterprise
offers unique products to the customers which have to be effectively sourced from these
suppliers itself. In reflection of this, it is indispensable to mention that, the suppliers need to get
into a strategic alliance to support the firm. In support of this, it can be stated that, the bargaining
power of buyers is quite moderate in the industry (Borland et al. 2016). The brand sources its
goods often directly from the base and therefore, they are quick in their decisions. Good quality
is an aspect where the 7 eleven does not intend to compromise.
Threat of Substitutes & Degree of Rivalry:
The degree of Rivalry is always high in the industry of the convenience stores. This can
be mentioned because; the customers are regularly subject to the different stores and their
substitute offerings. Enterprises like Walmart, Waitrose and the Tesco are some examples of the
same. In contemplation of this, it is effective to mention that, in order ensure that the threat of
substitutes is not considered, the firm needs to keep revising its offerings (Bryce 2017).
The degree of rivalry can be mentioned to be very high. In association with this, it can be
effectively mentioned that, in order to engage in effective operations, adequate initiatives have to