Strategies for New Product Diffusion

Running Head: NEW PRODUCT IDEA
NEW PRODUCT IDEA
Name of the Student:
Name of University:
Author Note:

1NEW PRODUCT IDEA
Table of Contents
New product idea.............................................................................................................................2
Screening.........................................................................................................................................2
Concept testing................................................................................................................................3
Marketing analysis...........................................................................................................................4
Product.........................................................................................................................................4
Price.............................................................................................................................................4
Distribution..................................................................................................................................4
Promotion....................................................................................................................................4
Business analysis.............................................................................................................................5
Market testing..................................................................................................................................5
Commercialisation...........................................................................................................................5
Reference.........................................................................................................................................7

2NEW PRODUCT IDEA
New product idea
Craving Chocolate Pastries are identified as a factory made chocolate pastry that are
completely free from calorie but taste like chocolate. From the report of Giovannini, Howes and
Edwards (2016) it can be stated that the obesity and diabetes become a common health disease
that people are suffered with these days. One of the major reason is the food. People eat food
without knowing its nutrition value or the percentage of calorie it contains (Boyko, Monteiro-
Soares & Wheeler, 2017). As a result of that a number of serious diseases are occurred. In this
regard, the Inhalable chocolates are made in such a manner that it will meet your chocolate
cravings but there will be no adverse effect on body due to its less calorie ingredients. The use of
stevia as a replacement of added sugar helps to make the chocolate pastry taste sweet. The
product is very unique as there is no such companies that make sugar free chocolate pastries.
Screening
The mission of the product is based on both sustainable approach and long term relevance
in the market. It is important to note that due to the alarming threat of diabetes among majority
of the people it is so important to offer products that have zero negative impact on health.
Moreover, chocolate pastry is a very common and popular food. However, the health conscious
nature of the product can help it to gain customer attraction effectively. It can be assumed that
this new product, Craving Chocolate Pastries will have high opportunity to get success because
of its taste and the health conscious feature.