Sustainable Product Development

NEW
PRODUCT
LAUNCH
A SUSTAINABLE PRODUCT

Introduction
■ Sustainable product
development is the new
trend.
■ Will follow the Framework of
Strategic Sustainable
Development.
■ High demand for the
sustainable products.
■ The aim is to propose Green
Design of the products.
■ Considered industry is
Travel.

Market analysis:
■ The PESTLE analysis of the tourism industry of the country is considered.

Political:
 Open borders and friendly relationship.
 Stable government.
 A good tax incentive structure (Lipizzi, Iandoli, and Marquez. 2015).

Economic:
 The best possible way to invest ad spend money.
 Sharing economy structure is facilitating the travelers to take trips.
 Easy and availability of accommodations and commutations (Lipizzi, Iandoli, and Marquez. 2015).

Sociocultural:
 World’s largest diversity.
 An open socio- cultural structure.
 Fashionable travelling options.
 However, presence of racial discrimination though, the practices of the same towards the visitors are quite
less (Jin, Jeong, and Yoon. 2015). .

Market analysis:
 Technological:

Offers amazing commutation and transportation services.

Effective use of social media in promotion (Kahn.2014).
 Legal:

Basic guidelines for the tourists must be maintained.

The travelling rules and the behavioral guidelines must not be violated
(Jin, Jeong, and Yoon. 2015).
 Environmental:

Pollution due to transportation is continuously kept in check.

Behavioral issues of the tourists like littering and being disrespectful are
not encouraged (Jin, Jeong, and Yoon. 2015). .