The Lakeland wonders is the company

Running Head: MANAGEMENT 0
LAKELAND WONDERS CASE STUDY

MANAGEMENT 1
Contents
1.Analyze the nature of the Lakeland Wonders organizational change project, taking into
account the reasons for this change............................................................................................2
2. Assess and explain the extent to which the change approach that has been adopted by
Cheryl Hailstorm is appropriate to the organizational contexts in Lakeland Wonders.............2
3.Are there gaps? Is there a different approach or combination of approaches that might have
been better – based on the contexts for change that you have analyzed....................................2
4.What type of organizational culture would you say is evident in the Lakeland Wonders
case? Justify your argument.......................................................................................................3
4.Critically apply either the PEST-based framework or the McKinsey 7S framework to
analyses the need for change in Lakeland Wonders case..........................................................3
Bibliography...............................................................................................................................5

MANAGEMENT 2
1.Analyze the nature of the Lakeland Wonders organizational change project, taking into
account the reasons for this change.
The Lakeland wonders is the company which is into manufacturing wooden toys. It is
one of the most profitable companies of the USA. Recently, Cheryl has become the CEO of
the company. It is being six months for her to be in the position to be the CEO. Before
becoming the CEO of the company, the Cheryl has served as the COO of the company where
she gave the greatest contribution to the company. The new CEO of the company who is
Cheryl is planning to bring the changes in the operations of the company by establishing
offshore production to gain the contract of the Bull’s eye store. The high level of profitability
and the growth target has been set up by the Lakeland wonder company to achieve the great
profits. The high level of growth rate of the company is making the renowned investors
interested to invest in the company. One of the renowned investors who is Red Bull has
offered a contract to the company and Cheryl is eager to accept it by establishing the offshore
productions of the toys. Many members of the company are not ready for the new move of
the organization as they think it will bring chaos among the people. The nature of the
organizational change is very fast and inconvenient to many employees in the organization.
The CEO is trying to bring the change within few months leading to high level of
chaos in the operations. Some of the reasons leading to the change in the organization was to
improve upon the productivity and profitability of the organization. Moreover, in the past
meetings various aggressive targets were set in the organization so that the high level of
growth and profitability of the company (Arditi, 2017). The other reasons for initiating
change are the low cost involved in the production of the products of offshore, that will
improve the profitability position of the company in the long run. The other important reason
is the lucrative offer of the bulls’ eye for the Lakeland wonders. The CEO of the Lakeland
wonders believe that the acceptance of the offer will bring into various exciting and profitable
prospects for the company in future (Mojibi, 2015). Bull eye is one of the most reputed
companies of toys, association with the company will improve its overall image in the long
run and will invite good number of buyers. Economies of scale is another essential objective
where exporting the wooden toys in other areas will build the new consumer base and save
the cost of production of the company leading to high profit turnover.

MANAGEMENT 3
2. Assess and explain the extent to which the change approach that has been adopted by
Cheryl Hailstorm is appropriate to the organizational contexts in Lakeland Wonders.
The Lakeland CEO had adopted the leadership by example approach to bring about
the changes that include taking those actions so that the employees find it easier to follow it.
As the Lakeland company consist of old employees who do not want to change their working
styles and are quite adamant in achieving the stated objectives. The leadership by example
might put the CEO in trouble as employees might start taking her as autocratic leader who is
interested in impressing her opinions on the employees which is not a good thing. The
company consist of various senior, old and experienced employees who have strong
perceptions about the things at workplace (Mcnuthy, 2017).
According to Elsbach K. D autocratic approach could keep the employees in the
company in pressure thus hampering their productivity (Elsbach K. D., 2015). The CEO
had become adamant to bring about the change, she thinks that her opinions to bring about
change is accurate and is in the requirement with the people of the company. Moreover, the
environment at the organizational setting of the Lakeland wonder is congenial so
incorporating the adamant leadership approach in the congenial environment leadership will
going to disrupt the management of the company. She should try to be easier in her approach
as it will result in better environment of the organization.
There were various instances at workplace where the former CEO of the company
have tried advising the current CEO regarding the objectives or strategies of the company but
the Cheryl did not pay attention to it. She was very much stick to her ideas and thought that
she is heading the company on the path to success. The employees of the company were
habituated to the warm style of leadership where they have a free will and their opinions are
valued in the high esteem. After becoming the CEO of the company, she shifted the location
of her office on the executive floor so that she can take part in the executive role and
implement the roles. Cheryl did not care about establishing the good level of engagement
with the team. She did not even try coming up with various innovative programs to improve
the motivational level of the employees in the team. According to Vasyakin, motivational
programs are very important during the process of change as it gives them major boost to
achieve the goals (Vasyakin, 2016). It could be concluded that the approach used by the
CEO Cheryl was not an appropriate one, keeping in the mind the organizational culture of
Lakeland wonders.