The United Kingdom is technologically

SOSTAC TEMPLATE – build your marketing plan
S – SITUATION Analysis (MACRO, MIRCO, INTERNAL & SWOT)
Political factors:
The United Kingdom is politically stable country with
a parliamentary government at its heart.
Economic factors:
The United Kingdom is an economically strong
country with GDP figures surpassing USDbn 2600
(Tradingeconomics.com. 2020).
Social:
The social factors prevailing in the country have
strong impacts on the firms operating in the sports supplement
industry. Technological factors:
The United Kingdom is technologically extremely
strong which enables manufacturing of technologically sports
supplements (Aimé and Simon 2018). Legal factors:
The legal system in the United Kingdom operates with
the Supreme Court of the United Kingdom at its peak.
O – OBJECTIVES (link to
ANSOFF)
Revenue generation
T – TACTICS (7Ps)
S – STRATEGY (PGS, ANSOFF, STP)
Grenade would be able to
achieve the SMART objectives
by marketing its goods more
aggressively in the existing and
new markets. The company
should also ensure that it brings
about continuous research and
development to ensure
improvement of its product
quality on continuous basis to
create value to customers on
perpetual basis.
C – CONTROL
(budgets/timelines/evaluation)
The management should
set KPIs to control the
business outcomes. It
should form strategies to
ensure appropriate
implementation of
strategies.
A – ACTION (7Ss or 5Ms)