The United Kingdom is technologically

SOSTAC TEMPLATE – build your marketing plan
S – SITUATION Analysis (MACRO, MIRCO, INTERNAL
& SWOT)
Political factors:
The United Kingdom is politically stable country
with a parliamentary government at its heart.
Economic factors:
The United Kingdom is an economically strong
country with GDP figures surpassing USDbn 2600
(Tradingeconomics.com. 2020).
Social:
The social factors prevailing in the country have
strong impacts on the firms operating in the sports
supplement industry. Technological factors:
The United Kingdom is technologically extremely
strong which enables manufacturing of technologically
sports supplements (Aimé and Simon 2018). Legal
factors:
The legal system in the United Kingdom operates
with the Supreme Court of the United Kingdom at its
peak.
O – OBJECTIVES (link
to ANSOFF)
Revenue generation
T – TACTICS (7Ps)
S – STRATEGY (PGS, ANSOFF,
STP)
Grenade would be able to
achieve the SMART
objectives by marketing
its goods more
aggressively in the
existing and new
markets. The company
should also ensure that it
brings about continuous
research and
development to ensure
improvement of its
product quality on
continuous basis to
create value to customers
on perpetual basis.
C – CONTROL
(budgets/timelines/evalua
tion)
The management
should set KPIs to
control the business
outcomes. It should
form strategies to
ensure appropriate
implementation of
strategies.
A – ACTION (7Ss or 5Ms)