The biggest strength of ratio analysis

Running Head: APPLE 1
APPLE

Running Head: APPLE
Contents
Question 1.................................................................................................................. 3
Question3................................................................................................................... 4
Apple Inc. Analysis.......................................................................................................... 4
References..................................................................................................................... 5

Running Head: APPLE
Question 1
Apple Nokia Motorola
Liquidit
y
Ratios
20
18
20
19
20
18
20
19
20
18
20
19
20
18
20
19
2
0
1
8
20
19
20
18
20
19
Current
Ratio
Current
Assets
13
13
39
16
28
19
1.1
33
1.5
40
18
26
6
16
80
8
1.2
95
1.3
94
42
72
41
78
1.
38
0
1.
21
5
Current
Liabiliti
es
11
59
29
10
57
18
14
10
4
12
05
5
30
96
34
39
Quick
Ratio
Quick
Assets
12
73
83
15
87
13
1.0
99
1.5
01
15
09
8
13
87
2
1.0
70
1.1
51
39
16
37
31
1.
26
5
1.
08
5
Current
Liabiliti
es
11
59
29
10
57
18
14
10
4
12
05
5
30
96
34
39
Gearin
g ratio
20
18
20
19
20
18
20
19
20
18
20
19
20
18
20
19
2
0
1
8
20
19
20
18
20
19
Debt to
Equity Debt
93
73
5
91
80
7
0.6
99
0.8
57
28
26
39
85
0.1
84
0.2
59
52
89
51
13
0.
56
2
0.
48
0
Equity
13
40
47
10
71
47
15
37
1
15
40
1
94
09
10
64
2
Profita
bility
20
18
20
19
20
18
20
19
20
18
20
19
20
18
20
19
2
0
1
8
20
19
20
18
20
19
Net
Profit
Net
income 59
53
1
55
25
6
26.
359
%
25.
83
5%
-
14
58
-
33
5
-
6.4
6%
-
1.4
4%
96
6
86
8
21
.6
4
%
18
.2
9
%
Net
sales
22
58
47
21
38
83
22
56
3
23
31
5
44
63
47
46
Return
on
Net
income
59
53
55
25
44.
411
51.
57
-
14
-
33
-
3.6
-
0.8
96
6
86
8
10
.2
8.
16