The coffee industry is expanded

Running head: LITERATURE REVIEW
Literature Review
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LITERATURE REVIEW1
Sustainability in the Coffee Industry
One of the industries which are exposed to unstainable technique is the coffee industry
from the beginning. The atmosphere of the earth is dynamic. The scientist is analyzing the
climate and viewing it from a different perspective. It is obvious at present how the unsuitable
way of humans is hurting the earth (Samper & Quiñones-Ruiz, 2017). The most important factor
in reducing this is to develop a sustained way of production. The industries have a significant
way of achieving this, and one such way is the coffee industry. Coffee is the beloved beverage of
all time, and it may, and the coffee industry is, therefore, applying sustainable practice. The
concept of sustainability is around the years for thirty years. Sustainability is important because
the industries it is the ode of the renewable mode of the harvest. Therefore, it will help in
minimizing pollution, and therefore, it will narrow down the use of non-renewable resources
(Niemuth et al. 2014). The coffee industry is expanded in all the countries and the cultures, and it
is one of the major responsibilities, and it is beginning to go green. In the time of the coffee
harvest, the farmers are engaging in the coffee industry generally soak the coffee cherry in the
available water and break the mucilage of the fruit. Therefore the process of eutrophication
begins with this study. It is the excessive nutrients that cause oxygen depletion in the available
local water body, which kills several organisms like algae. There are harmful techniques of
coffee companies like that pf Starbuck, who is responsible for the damage that has happened in
the coffee industry (Levy, Reinecke & Manning, 2016) The people have started to take note
down and began to hold the companies responsible for the same. The companies like that of
espresso, which has added nearly five million trees in order to protect the coffee plantation (Lal
et al. 2016). This is helping the coffee families in order to build a sustainable future in order to
improve the soil quality, which will be essential for coffee production. There are also other

LITERATURE REVIEW2
techniques which is taken in order to build a holistic system of the carbon emission in the state.
One of the significant project that has cropped up PUR project which is designed in order to
build an agroforestry initiative which is a way to make the coffee farms more resilient in the
effect of the climate change. By strategically planting the trees with the coffee plantation, the soil
and the climate are improving. There are other ways as well when the coffee companies get
involved in the process; for example, the reusable crops could be incorporated in the process,
which is beneficial in the process. There is another result of sustainability as well, like using less
water in coffee production and farming, which will emit less carbon dioxide in the air (Lindblom
et al. 2017). Sustainability can be incorporated from the production process to the business
model. These sustainable techniques will not only help the environment but the consumer and
the industries in the long run.
Sustainability in Coffee Plantation in India
Research scholars have claimed that in the tropical forest of in there are birds species and
there is nearly 344 coffee plantation on the area which is owned by the family. It is because the
birds are known to be an overall indicator of the ecosystem vitality, and the researchers are
expected to find the host of the Arabica farms. It is shown that the Robusta variety has a higher
density of birds than the Arabica plantation, therefore, which is only found in the western ghat
area of the countries (Srivastava et al. 2016). Therefore in the case of India, it can be observed
that the western ghat of the country which cultivates Arabica has the most favorable condition
than the rest part of the country. Therefore it can easily be stated that the western ghat area has
good sustainable techniques in the area. It is observed that the Indian farms are using a different
technique from that of brazil (Singh, Singh & Singh, 2015). While the researchers have seen that
most of them only use fertilizers and therefore depend on the organic model, .only, 19% of the