The e-commerce services have allowed

Marketing
Global-e-business
3/26/2020
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Marketing 1
Contents
Introduction......................................................................................................................................2
Overview of the companies.............................................................................................................2
ASOS...........................................................................................................................................2
Matches fashion...........................................................................................................................2
Customer journey.............................................................................................................................3
Easy-to-convince model..............................................................................................................5
Conclusion and recommendation....................................................................................................7
References........................................................................................................................................8

Marketing 2
Introduction
E-commerce is the activity of electronically buying or selling of the different goods on online
services over the internet. The e-commerce services have allowed for the business-to-customer
which is the process of selling the products and services directly between the business as well as
customers who are considered as the end-users of the products or services. The report aims to
present the analysis of the customer journeys of the two similar retail e-businesses which include
comparison and contrasting of the features and processes of the two e-commerce website that
makes it each less or more effective and making the particular recommendations related to the
improvement within the website of every business. The online retail businesses that are selected
for the analysis include ASOS and Matches Fashion who deals in online fashion as the retailer
with the motive to offer the products and services to the customers.
Overview of the companies
ASOS
ASOS is a well-known British online fashion as well as the cosmetic retailer. The company came
into existence in the year 2000 in London with the primary which is aimed at young adults. The
e-commerce brand believes in the world where there is total freedom to the customer without any
kind of judgement (ASOS, 2020). The brand is offering unique and wonderfully services to their
audiences.