The internal and external analysis

Running Head: Marketing
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Marketing Plan (Target Market & Marketing Strategy)
8/30/2019

Marketing
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Contents
Introduction......................................................................................................................................2
Market environment.........................................................................................................................2
Organizational situational Analysis.................................................................................................3
Target Market analysis and Market Segmentation..........................................................................4
Set Marketing objectives and Strategy formulation........................................................................6
Implementation and control.............................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Marketing
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Introduction
The report is prepared in regards with the marketing plan of the product PBL charger which is
the future of the portable power. PBL is the wireless charger which looks nice and it is built in
the portable battery 10W QI. The customers can charge their devices anywhere as it is the
wireless charger including the power bank. The customers have to just put their mobile phones
on the PBL so that it can recharge automatically (Kotler, et al., 2015). It is easy and convenient
way to charge the phone. In this report the key elements of the marketing mix of this product will
be stated. The report will also state the marketing strategies and the objectives which help in
targeting the maximum growth. The specific group of the market is targeted which will buy this
product more often and then the focus will be done on the specific segment. There are four stages
of the successful marketing plan which will state in this report. The internal and external analysis
of the market is done so that objectives can be achieved easily.
Market environment
Marketing Environment helps in establishing the relationship with the customer by analyzing the
internal and the external forces. The internal environment affects the marketing operations which
include certain factors such as men, machinery, money, materials, markets, etc. The person will
buy the PBL charger when its productivity is high in the market (Brace, 2018). The market
environment also gets affected due to external factors such as suppliers, market intermediaries,
partners, competitors, customers, etc. Before making any plan or targeting the customers it is
important to analyses the market. The first step is to analyses the product properly and then the
internal and the external environment (Davydova, et al., 2013).
There are certain factors which affect the market at the extent level for the product PBL charger
which is explained below:
Political and regulatory: PBL charger has to comply with the rules and regulation of the
government as no one can produce any kind of the technology which is harming the political
environment of the country (DONNELLY and Peter, 2012). The government always supports the
technology which is easy and convenient but it should not harm the environment so wireless
charger PBL is also made as per that rules only.

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Economic factor: The market product is also getting affected due to the economic factors of the
company. The economic factors affect the purchasing power of the consumer so the change in
the economy affects the demand and the supply. The economic growth, inflation rate, exchange
rate, etc. are the factors which affect the PBL charger (Diaz–de–Mera, et al., 2015). The demand
of the charger is high in the market but due to the wireless charger the demand of this product
has increased.
Competitive: There is a huge competition in the market which affects the profitability of the
product. There are many chargers on the market which are wireless and providing the charging
facility such as power banks. The technology of this product is very reliable and it is also the
cost-efficient so PBL charger has sustain long in the competitive market.
Technological: The PBL charger is the wireless charger which provides a high intensity of
charging and it is also very convenient and reliable. There are many technological factors which
also affects the market such as change in the charging technology, cost, and quality of the
product, etc.
Social and cultural: The market is also getting affected due to the pollution growth rate, carrier
attitudes, demand of the product, etc. The demand for this charger is very high in the market as it
is wireless and cost-effective (Diaz–de–Mera, et al., 2015). PBL charger attracted the customers
more as it can be used anywhere and this technology is most convenient to place.
Organizational situational Analysis
Situation analysis helps in operating the external factors of the company which can be evaluated
through the process of the SWOT. In the organizational situational analysis the strength,
weakness, opportunity and the threat of the PBL charger are evaluated.
SWOT analysis of the PBL charger:
Strength: This product is very easy to access and the specialty of this product is that it is
wireless. It can be used anywhere and environmentally friendly. This charger is also compatible
with multiple devices (Steiner, et al., 2012). The wireless charger is very convenient for users.
This kind of charger can be used at the road and in any emergency where the plugging switches