The organization expanded quickly

Running head: AMAZON.COM 1
Amazon.com
Name
Institution

AMAZON.COM 2
AMAZON.COM
Introduction
The Amazon.com remains a large internet based organization that began as a bookseller
in the year 1994 with its headquarters in Washington. As large as the organization today, it
remains difficult to imagine it began in a garage. Currently, the online-based organization has
expanded to serve other customer demands indirectly and directly via the middleman
engagement of retailers as well as millions of Amazon’s consumers. The founder, Jeff Bezos,
had the vision of distributing every book online as well as making the books accessible to
numerous readers all over the universe (Yousman, 2018). This idea remains building on the
strategy of skepticism, where doubters frequently claimed Amazon.com would downfall before
attaining its mission. The organization expanded quickly over the years putting in practice its
longtime motto of getting Big Fast mainly as an icon for its development. In the twentieth
century, the organization launched Amazon Web Services, which provided internet traffic
patterns for marketers and statistical data for developers (Zhu & Liu, 2018). Besides selling
books, this company also provides other products of music as well as electronic sales,
housewares, toys, movies, as well as other goods.
1) This discussion requires us to state how the internet-based structure of Amazon works
and how the use of it benefits the business. The initial forays of Amazon into networking
business started in the year 1990, mainly on a Web site (Wu & Gereffi, 2018). At this time, the
non-Amazon products were never included in the book store, for example, individual auctioning
as well as used books. The third-party commodities analyzed under a tab that describes the type
of commerce conducted on a particular product, for example, auctioning tab. This condition
separated traditional products of Amazon from individually sold commodities. This factor forced
the company to have a different look at the commodities, profits, as well as future expectations.

AMAZON.COM 3
This resulted in generating a new Web page that describes each product of Amazon with the
product image as well as other important information for marketing. This strategy remains
advantageous in connecting a node of books (Dolata, 2017).
The main advantage of network-based structure to the family of Amazon remains the
team division workability. Teams work like small firms within the institution; this fastens the
decision-making process among the workers. Another benefit of this network-structure remains
accessible communication among the workers and between the workers and managers. It is true
that a clear flow in management gives a direct concentration on delivery.
Considering the marketing of products of Amazon, the bookselling follows an organized
organizational structure characterized by the degree of clustering coefficient, sales, as well as the
average shortest path length. The fabric helps find the specific book category or title in the
search engine of consumers. It makes it easy for consumers as well as other retailers to find the
books that they want.
2) The disadvantage of a network-based structure is encountered in the operational
service of the strategy. The more the company engaged with other organizations such as
drugstore.com, Living.com, and others remain a threat to installing the same idea as well as
going global as a rival. This organizational structure faces many challenges in management. For
instance, when there is a system failure, the company loses many customers and partners all over
the world. Another challenge is the lack of enough expertise. This often prevents the company
from delivering their product to the customers on time.
3) A product-centric firm focuses on the commodities it brings into the market instead of
considering the consumers as well as the economic privileges of the commodities. In this
company, we find that the product focus offers a management scheme that mainly follows up the