This leading technology and digital transformation

Running Head: Assignment 2: Creating PR Materials (Individual Project)
ASSIGNMENT 2: CREATING PR MATERIALS (INDIVIDUAL
PROJECT)

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Assignment 2: Creating PR Materials (Individual Project)
Table of Contents
1. Press release...........................................................................................................................3
2. Facebook Post........................................................................................................................5
3. Internal Email to the employees of Infinity Tech..................................................................7
4. Internal Email to the employees of HomeFire.......................................................................9
5. Three tweets.........................................................................................................................10
6. Key media message..............................................................................................................12
Reference list............................................................................................................................13

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Assignment 2: Creating PR Materials (Individual Project)
1. Press release
02.04.2020 Contact: 201 489 3500
Phone number: 201 489 3095
Email: [e-mail]
INFINITY TECH PROVIDES DONATIONS TO MAKE A DIFFERENCE
Infinity tech provides donation to Homefire for homeless youths
United States, March 31, 2020-Infinity Tech Groups. This leading technology and digital
transformation provider is announcing today that the management has made a decision of
donating $500000 to the HomeFire. HomeFire is a small charitable, non-profit
organization that provides free services to vulnerable youth and children. Infinity Tech is
ready to contribute to this charitable company of Bulgaria to help in social development. A
recent meeting with the CEO of HomeFire has taken place in Calgary. In this meeting, it
has been decided that HomeFire will provide services for getting 300 homeless young
people off of the streets. The CEO of HomeFire is ready to collaborate with the Infinity
Tech in this matter as aim of both of this company is to contribute to the society
The management team of both of these companies is expecting humble support from all of
the stakeholders of businesses regarding this noble cause. Moral support from stakeholders
will motivate these companies to continue doing this kind of contribution in the future as
well.
The CEO of Infinity Tech has said, “We were planning this action for the last two years.
Gradually, we have raised this fund with the help of our internal stakeholders. Now, I think,
we are ready to contribute $500000 for helping young homeless people of Calgary. We

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Assignment 2: Creating PR Materials (Individual Project)
must acknowledge that without the cooperation of HomeFire, it would be difficult for us to
make this possible”. On the other hand, the CEO of HomeFire seems happy with this deal
and he has mentioned,“ We are pleased to be a part of this good action and we want to
thank Infinity Tech for making this decision. Since the beginning of our journey, this kind
of contribution has helped us to serve young people and children who need help. We will
expect to get more support in the future as well”. It can be seen that this contribution of
Infinity Tech has the potential to modify their image to public and staff members forever.
About Infinity Tech
Infinity tech was incorporated with a mission of delivering superior value to the clients by
maintaining service quality through bold leadership, innovation and creativity. Different
services like workforce solutions, software development and corporate consulting are
provided by this company. Infinity tech has clients in the communications, high tech and
dozens of other industries. It helps clients to define next generation digital experiences for
their consumers. Infinity tech has clients from Americas, Europe and Asia and some of
them belong from the largest Fortune 500 companies. Main mission of Infinity tech is to
turn their valuable IT investment to a perennially strategic asset.
Please visit for more information : http://infigroup.com/
http://infigroup.com/mission-statement/
http://infigroup.com/global-presence/
Measuring and explaining success
The success of the press release (PR) can be measured by different indicators among which
press coverage is most effective. As said by Morris & Goldsworthy (2016), a press release of
a company can achieve success if it is picked up by notable mainstream media. Detailed