Toder and the American Enterprise

1
Name of the Student
Name of the University
Author note
Editorial Analysis on “How Should We Tax the Rich”
The rich people are not taxed heavily as it is believed by many people worldwide. An
article written by Howard Gleckman titled “How Should We Tax the Rich?” published in 2019
in Forbes gives a detailed description as to how the wealthiest people of the world should be
taxed. The article has ethos appeal, as the author is a senior contributor in personal finance. The
quote, “A few years ago, my TPC colleague Eric Toder and the American Enterprise Institute’s
Alan Viard designed an accrual tax to replace the corporate income tax” provides evidence that
he has sufficient knowledge about tax system and that he knows people who are experts in the
subject (Gleckman). This enhances the ethos appeal, as the readers reading it believe in the
credibility of the source. Another instance is provided in the lines when he talks about the
problems in raising tax rates, “the more Congress raises taxes on capital gains, the more likely
taxable investors will defer tax by hanging on to their investment profits” (Gleckman).
When talking about the logos appeal, he provides a lot of evidence as to how many
senators are working towards improving the tax scenario in the country. This source includes
“When rates rise, taxpayers seek out tax deductions or exclusions, recategorize income as capital
gains that are subject to a much lower rate, or defer income” (Gleckman). This quote establishes
that the author has a substantial knowledge about finance that makes people become more
convinced in what he says. Another example of pathos appeal where he provides evidence to
establish his point is in the quote, The first instance of logos is presented in the quote,