Warsaw Polish Army Stadium

EVENT MANAGEMENT

GROUP MEMBERS NAMES

WARSAW polish Army Stadium
 Location- Warsaw polish army stadium
 Theme chose for MTV Europe- Back to School
 Target audience- Staff
 Number of guests- 25000-27000
 We have chosen the Warsaw polish army stadium for
the event 'Back to School', where people will
showcase various dynamics of the school (Patzer,
Góralska and Winkowska, 2015).
 People will get a chance to showcase their talent in front of the target audience.
 Event will include music, dance, and drama.
 Why choose Warsaw polish army stadium?
 The size of the stadium is sufficient enough to do this theme based show.
 The most important thing is the roof which can be open or close whenever we want.
 The arena of the space and the way it builds reflect positive energy to the audience
(Swarbrooke and Page, 2012).

The Seven Facets Of Event Design-
 Catering- - It involves menu selection, service style, alcohol management, and
catering operations. Caterers' involvement with the event management team is very
important to conduct a good event (Robertson, Hutton, and Brown, 2018).
 The theme is ‘Back to school' and it is important that the food served in this event
is relevant to the theme. Caterer share responsible for food and beverages.
 The guest is between 24-26 years old which means they will prefer high-quality
food and cocktail to enjoy the event.
 Vegan health drinks will also be on the list because different categories of people
will attend this event (Filimonau and Corradini, 2019).
 It will be served on a plate which has cartoons and arts to give them nostalgia
about their primary school.
Service style
 It is decided by the types of being served to the guests.
 Buffet service is ideal for this event as food will be arranged in a buffet line.
 There are a variety of food items and options available for the guests.

MENU SELECTION
The menu will include food items-
Egg Bites
Waffles
Latte
Wine
Crushed Bars
Dumplings
Chips
Fish
Stew
Chicken
Soup
Strudel
Black Risotto
Cheese bread
Bread dumplings
Gyros
Pizza
Cabbage rolls
Potato dumplings
Drinks-
Kompot
Beer
Mastiha
Traditional coffee
Nocino

Menu Selection
 There is a lot of variety in dumplings and bread as most of the people love this.
 It will be arranged in order for the guests.
 Creative character in plates and utensils gives nostalgia to them about their
primary school and memories.
 Alcohol management is important in any event as excessive consumption of
alcohol can be dangerous.
 A good amount of monitoring can help in proper event planning.
 Planning, policies, and procedures are adopted for alcohol management in an
event.
 It will be good to allow 2 glasses of alcohol to everyone and do not exceed that.
 Catering operation is a complex job because it involves a lot of tasks starting
from a selection of menu, making food, serving it to the guests, theme-based
program.

The Seven Facets Of Event Design-
 Environment- The environment of this stadium is refreshing and decor & furnishings can
help the event to stand out.
 The stadium has a good sitting capacity, and the stadium is considered best for a football
match in Poland.
 Furnishings helps the environment to set the theme and decorations.
 An excellent light setting needs to be installed during the operation process.
 For food, dimmer light can be used for people to relax and feel at ease.
 The decor of the event is remembered by people because it leaves a lasting impression on
their minds. Back to school shows with no decor can be boring.
For this event, different elements are used-
 Lighting
 Special effects
 Flowers
 Table decor
 Chair decor

Environment
 The designing layout is an important task
because it gives an idea about decor and
furnishings.
 Table shape and size are important when
designing the layout.
 Themes add value to the place and learning
environments.
 Heavy and colorful light will be used
during play and dancing and dimmer light
will be used during dinner time.
 Soft music along with light will be played
simultaneously in the dinner table.
 It includes proper planning of the event
starting from lighting to visual presentation
(Brown and Hamer’s Grit, 2014).
 The proper sound system is important for
the event. Music used for performance
and audio sound for the guest invitation
play a major role (Wang et.al., 2019).
 Visual presentation
 Visual presentation of the show is
important. Either it will give a bad
impression or good impression to the
audience.
 Special effects
 Special effects enhance the overall
performance. Laser lighting, fire effects,
colorful lighting, and smoke effects will
enhance the overall show.
Sound

The Seven Facets Of Event Design-
 Program- The program is based on the
‘Back to School theme’.
 Plays and dance need to be
choreographed by the team.
 Rehearsels and time periods for
choreography will help to acheive the
school theme.
Content
 Communication helps to build mutual
trust and respect among people (Evite,
2020).
 Guests, Audiences, and performers need
to communicate well for the development
of the event.

Activities & ATTRACTIONS
 Dance and play will be based on the back to school theme.
 People will perform from time to time showcasing school
life memories.
 Song selection will be based upon our target audience.
 To give them nostalgia about their school life, a play will be
held where the different situations of school life will be
shown.
 The event will be surrounded by a good sound system to
acknowledge the guest and announce their performance.

Content
 The objective of this communication is to create a well-established
event and capture the mind of the audience to send information.
 Educational Obligation
 Topic & Format selection
 Speaker selection
 An anchor will host the program stating different factors of school.
Singing, dancing, and play will be at school (Garot, 2015).
 It will be a fun and interactive task.
 Proper interaction with the audience will help the event to be
successful.
 This project is done to build a leadership team and promote cross
department interactions.
 The topic selected for the event- back to school and the format is youth
event because 24-26 years are the target audience
 This theme will attract them because of primary school nostalgia.

The Seven Facets Of
Event Design-
Production
The event is made to have an impact and
lasting expressions on the mind of the
guests
Lighting
Lighting sets the mood of the guest.
Proper lighting gives soul to the
performance (Brehmer, et. al., 2016).
Theme
The theme is important for the event
management team
The theme creates the objective of the
event to the audience.
Every show delivers message and
enthusiasm to the audience.
Click icon to add picture

The Seven Facets Of Event Design-
 Cultural Iconography Of The
Event- it is a way in which icon of the
event will be illustrated to target their
audience.
 It provides identification of the event to
the people
 In this way, the event will be successful
and people will remember the event for a
long time.
Image & branding-
 It will create an image of their events on
the mind of the audience. It is important
to establish a good image of the event

TO BRAND AN EVENT
 The uniqueness of the event must be highlighted
 Social media can help to promote the event to the people
 The tagline of the event says a lot about the event
 The tagline for this 'back to school' event will be -
remember the school or forget about school
 Taglines are usually creative and silly because it says a lot
about the event but not everything.
 It will help the event to confuse the mind of the audience
about the show.

THE THEME
 The theme is 'back to school' which will attract the audience to
come to the stadium.
 They will think about the show and what experience they will get
from the event.
 It promotes social sharing to the people.
 The purpose of the theme is to bring nostalgia to the audience.
 This theme is suitable for mtv show as it is youth based channel and
target audience are people from 24-26 years age
 This theme will bring old memories back in front of their eyes and
it will be an instant hit.

THEME INTEGRATION
 The theme is used to give value to the show. Back to school
template will be used to integrate the event.
 Entertainment is an important element for the success of the event.
 Entertainer needs to be skillful to perform in front of the audience.
 Creating an immersive experience is important because youth are
always energetic and prefer fun shows and events.
 The event will consist of dance, musical night and school play by
the people.
 The maximizing event goal is important and it can be done only
after satisfying audience need

Entertainer CONTROLS
This event is a fun event and will be in informal settings.
The interaction round will ask the question to the audience about their school life and small
incident from school life they still remember.
 A visual picture speaks better than words.
The performance will include more body gestures than words.
 In this way, the audience can interpret meaning in their mind.
Visual aids enhance an event to achieve the best impact. It provides quality to the overall
performance (Suh and Tanford, 2012).
The entertainer needs to perform on time and end the program on time. Different performers will
perform different program and each entertainer needs to do his role quickly.
The audience is the nike staff and the event will take place in warsaw stadium during the evening
time and it will last till night. The event will be done with Nike team members.

JOHN & BROWN (2004) FIVE WAYS TO
MAXIMIZE THE AUDIENCE EXPERIENCE
 Engaging with the audience will help to bring audience
experience.
 Building a proper communication process with the audience
 Responding to the feedback of the audience
 Communicating with Nike members regarding event
management process and dynamics
 Working together with the team to understand the requirement
of the company and the requirement of the audience.

The Seven Facets Of Event Design-
 Entertainment-
 Sourcing & selection
 The venue selected for this show
is a warsaw polish army stadium
which is suitable for youth based
show as it is very popular among
people.
 Entertainer requirements
 The performers must be good
enough to capture the mind of the
audience through performance
(McTighe and Wiggins, 2012)

Quality Of Visual Aid And Mood
Board
 Ancillary programs-
 Besides these programs, a fun task of interaction
with the audience will be done to gain their
attention back to the event.
 The shows are time-consuming and people can
easily get bored if no fun task is involved (Lucero,
2012).
 Quality of visual aids including a mood board-
 The mood board gives a quick idea of an event.

Presentation And Speaking Skills
 Speaker communicates to the audience attracts the
audience to the event.
 Building good communication with them is
important for the success of the program.
 Designing moodboard helps communicate the idea
of the theme to the audience.
 For back to school theme, vintage and retro picture
can be added to ease the audience.
 It gives standard to the event overall.

REFERENCES
 Boston Event Lighting, 2020. Event Lighting for Weddings, Corporate and Special Events - Boston.
[online] Available at: https://bostoneventlighting.com/ [Accessed 21 Feb. 2020].
 Brehmer, M., Lee, B., Bach, B., Riche, N.H. and Munzner, T., 2016. Timelines revisited: A design
space and considerations for expressive storytelling. IEEE transactions on visualization and
computer graphics, 23(9), pp.2151-2164.
 Brown, E. And Hamer’s Grit, 2014. Environmental Impact Assessment Report and Draft Proposed
Environmental Management Plan. Cell, 81(469), p.3631.
 Evite, 2020. How to Throw Your Kids a Back-to-School Party. [online] Available at:
https://ideas.evite.com/diy/back-to-school-party/ [Accessed 21 Feb. 2020].
 Filimonau, V. and Corradini, S., 2019. ZERO-HOURS CONTRACTS AND THEIR PERCEIVED
IMPACT ON JOB MOTIVATION OF EVENT CATERING STAFF. Event Management, 23(4-5),
pp.4-5.
 Garot, W., BlackBerry Ltd, 2015. Anchoring means. U.S. Patent 9,127,890.
 Hawkins, C.J. and Bonney, M.S., 2019. Lean thinking in leisure: continuously improving event
volunteering and management. Annals of Leisure Research, 22(3), pp.362-372.
 Lucero, A., 2012, June. Framing, aligning, paradoxing, abstracting, and directing: how design mood
boards work. In Proceedings of the designing interactive systems conference (pp. 438-447).

REFERENCES
 McTighe, J. and Wiggins, G., 2012. Understanding by design framework. Alexandria, VA: Association for Supervision and
Curriculum Development.
 Patzer, H., Góralska, M. and Winkowska, M., 2015. The Stadium as a Witness. A Story of a Changing Monument. Widok.
Teorie i praktyki kultury wizualnej, 3(9).
 Pinkerton, M., Pickett, S. and Motahari, A., Risk Management Solutions Inc, 2017. Computer system for catastrophic event
management. U.S. Patent Application 15/129,397.
 Robertson, M., Hutton, A. and Brown, S., 2018. Event Design in Outdoor Music Festival Audience Behavior (A Critical
Transformative Research Note). Event Management, 22(6), pp.1073-1081.
 Smith, J., 2017. ‘Comparable to MTV–but Better’ The Impact of The Chart Show on British Music Video Culture, 1986–
1998. Music, Sound, and the Moving Image, 11(1), pp.11-36.
 Suh, E. and Tanford, S., 2012. The impact of paid versus complimentary showroom entertainment on gaming
volumes. Journal of Hospitality Marketing & Management, 21(4), pp.374-394.
 Swarbrooke, J. and Page, S.J., 2012. Development and management of visitor attractions. Abingdon: UK, Routledge.