Assignment : Marketing Essentials of McDonalds

Added on - Dec 2020

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MARKETING ESSENTIAL
Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1 Description on key roles and responsibilities of marketing function....................................1P2 Define how roles and responsibilities related with wider organisation context....................2LO 2................................................................................................................................................3P3 Comparison about ways of different organisation with apply of marketing mix to achieveobjectives....................................................................................................................................3P4 Define produce and evaluate basic marketing plan for enterprise.........................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONThe term marketing is social activity in which individuals and enterprise obtains whatthey need and want by creating and exchanging value with others (Cross, Harrison and Gilly,2017). It is managerial process of identifying, anticipating and satisfying the requirements ofcustomers.The present report will look over upon business activities of McDonald's, it is globalleading enterprise and provides immediate consumption food with best quality. The report willlook over various things as roles and responsibilities of marketing and there must be evaluationof basic marketing plan.LO 1P1 Description on key roles and responsibilities of marketing function.The marketing department has overall responsibility for growing profitability within theenterprise, enhance market share and its contributes to company growth and profitability. Thus, itplays main role in promoting the activities of firm and mission of enterprise. Thus, it has beendefined in following manner as are-Roles of marketing function-Understanding need of customer-It is essential to identify the requirement ofcustomer so that brand image of firm can be sustained in market. By identification ofwants of buyers the firm can able to enhance its brand image and it is possible to gaincompetitive advantage (Fernandes, 2018).Interaction with customers- The enterprise need to make the interaction with peopleso if there is any issues so that they can able to identifies and can take effective stepstowards it. By making interaction the improvement areas can be identified easily.Establishing prices-The marketing department need to fix the price of commoditiesand services. In order to make it effectively, they need to uses the variety of strategies interms to marketing.Responsibilities of marketing departments-Market research-This is one of key fundamental responsibility of marketingdepartment. It is helpful for company to identify market opportunities and gain betterunderstanding about need or consumer. With help of it, managers or McDonald's canhave idea about strength and weakness of competitors.1
Product development-The external and internal product development teams mustworks as to develop new product and improve existing ones (Hamzah and Sutanto,2016). It can be done with help of analyzing the sales of existing products and if there isany gap then commodity need to be develop to gain market share by attractingcustomers.Communication- The marketing departments plan campaigns and developcommunication to promote product and services to customers. By conductingadvertising campaigns, develop e-mail marketing programs, leaflets, company brochureand creation of promotional content all will aids to communicate with customers.P2 Define how roles and responsibilities related with wider organisation context.The enterprise plays essential role in order to bring competitive advantage to firm. Inorder to promote activities effective, manager of McDonald's need to set the mission and visionso that better steps can be taken towards it. Thus, it defined in following manner as-Define and managing brand-The marketing department of an enterprise plays crucialrole in order to manage and grow profitability within the enterprise. It can be done withhelp of managing and sustaining brand image so that enterprise can retail its customers.Producing marketing and promotional materials- Marketing is term that proactivelyidentifies the product and services in market. The marketing manager of McDonald'sneeds to enhance sales of enterprise so he has to conduct campaign in relation to awarecustomers about products (Helm and Gritsch, 2014).Monitoring and managing social media-The marketing manager of McDonald's mustworks as to monitor and managing social media approach to manage and maintainonline pages. The instant feedback of customers can be taken so that each things can bedone in expertise mode.Conduct campaign for marketing initiatives-The firm as McDonald's need toorganize market campaign so that they can able to promotes its initiatives in bettermode. Thus, one suitable selection is need to do for promoting the products andservices.2
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