Business Development Plan for Rose Petals - An Organic Cosmetic Store in Gulshan, Dhaka

BUSINESS
DEVELOPMENT PLAN-
ROSE PETALS

CHAPTER 1: Introduction
• Gulshan, Dhaka is an affluent neighborhood in
the capital city of Bangladesh
• Starting a beauty, cosmetic and fragrance shops
is a fairly easy business as it is less capital
intensive
• Ever-increasing cosmetic demand in the global
market
• This business plan would aim for introducing
original cosmetic products to the customers.

Rationale for business concept
• Dearth of high end fragrance and cosmetic
retail shops in Gulshaan
• Growing number of expatriates and diplomats
• Ready to invest on their skincare and beauty
routine, but are unable to find a suitable shop
locally
• Beauty and cosmetics business is a profitable
business with not excessive investment

Selection of Scenario
• Rose Petals would have different perfumes,
cosmetics, personal grooming and toiletries
which would be manufactured from natural
products
• The primary ingredients of the products would
be natural and organic substances
• Rationale- There is an increasing preference of
customers towards organic cosmetics over
regular cosmetic products

Terms of Reference
• Purpose of the project would be to construct a
high end cosmetic shop based in the high profile
area of Gulshan, Dhaka
• There would be people who would look after the
design and construction of the new store building
• Another team would look after the
manufacturing of the organic cosmetics and
procurement of the raw materials
• The quality check would ensure that the
cosmetics would have premium quality

Research Objective
• To understand the attitude of the local
customers regarding organic cosmetic
products
• To determine the needs and preferences of
the high profile expatriates living in Gulshan
• To understand the profitability of natural and
organic cosmetic products in Gulshan, Dhaka
• To compare between the standard cosmetic
products and organic cosmetic products

Research Questions
• What is the attitude of the local consumer for
organic cosmetics?
• What are the general preferences and needs of
the expatriates residing in Gulshan?
• What are the trends of profitability of natural
and organic cosmetic products in Gulshan,
Dhaka?
• Provide a comparison between the standard
cosmetic products and organic cosmetic
products

Tools & Theory
• Variety of tools and techniques used for this
research purpose
• Tools like Porter’s Five Forces Analysis would
be used for understanding the market
attractiveness
• Strategic analysis models- SWOT analysis,
Ansoff matrix, blue ocean strategy, value chain
analysis, business model canvas