A BUSINESS PLAN.

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Running head: A BUSINESS PLAN
A BUSINESS PLAN
Name of the Student:
Name of the University:
Author Note:

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A BUSINESS PLAN
Introduction:
New entrepreneurial ventures usher new products which serve needs of consumers more
efficiently. The new business ventures create revenue generation opportunities for the
entrepreneurs undertaking the ventures. They create employment opportunities for the job
seekers. New ventures pay taxes to the government bodies, both at the union level and state
level, thus enabling the latter to generate more revenue. New business ventures recognise the
needs among consumers are either not fulfilled at all or fulfilled insufficiently. They locate this
gap between demand and supply of specific goods and services, thus using the gap as the
opportunity to introduce new products to fill the gap. Entrepreneurial ventures owing to these
benefits which they usher in the market are considered important to bring about socio-economic
development. The government bodies in different countries as a result encourage entrepreneurial
ventures. However, entering the market brings entrepreneurial ventures in contact with several
market risks which are capable of having negative impacts on the business outcomes namely,
generation of supernormal profits and business expansion. This makes the entrepreneurs
launching new business ventures create business plan recognising the different aspects like
market considerations and funding as well as risks. The aim of the report is to present a business
plan for an entrepreneurial venture called ‘Fix It Up’ which would be based in Hyderabad, the
capital city of the state of Telengana, the Republic of India.
About the firm and its operations:
The gaps recognised:
Fix It Up would fill two gaps in the Indian automobile market. The first gap would be
dearth of sufficient service stations which consumers can approach to get their vehicles serviced.
The second gap would be that most of the consumers, especially employed consumers lack

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A BUSINESS PLAN
sufficient time to wait to get their respective cars serviced at the service stations. Saranga (2009)
while referring to the Indian automobile sector and its future growth rate, mentions that the
sector has grown at a tremendous speed. As per a data released by the Government of India, the
population of privately owned cars and motor cycles has seen a steady increase. An article
published in the Economic Times in 2018 contradicted this fact and mentioned that many Indians
are today preferring using app based cab services and metro services to commute. She further
mentions that the trend to use public transport is gaining importance among the upper class in
order to avoid issues like long waiting hours due to traffic congestion and high parking fees
(Goyal, 2018). Thus, on the whole the number of cars in India is experiencing an increase both in
terms of private ownership and public use (in case of ride hailing services). It can be clearly
pointed out that increase in the number of vehicles plying on the Indian roads would also mean
increase in the number of vehicles requiring servicing (Bhattacharya, Mukhopadhyay and Giri
2014). The leaders in the Indian automobile market do provide repairing services at their
respective service stations however, the number of stations at present is insufficient to serve the
increasing number of vehicles requiring servicing. Moreover, owing to the extremely busy
lifestyles and demanding professional lives, most of the car owners are not able to wait for their
vehicles to be repaired.

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A BUSINESS PLAN
Figure 1 Statistics showing vehicle population of different types of India till 2015
(Source: Community.data.gov.in. 2017)
The organisations and its fulfilling of the gaps identified (operations)
Fix It Up would be sole proprietorship firm located in Hyderabad, Telegana, India. The
main product of the firm would be providing automobile servicing to the owners of automobile
at local automobile workshops. The customers owning both individuals and companies owning
vehicles would be able to book vehicle servicing slots on the apps compatible with both laptops
and smart phones. The automobile technicians employed by Fix It Up would use the location of
the clients and suggest them to arrive at workshops close to their locations. Secondly, the
consumers would not have to wait for their cars to be serviced. They would have the option of
collecting their cars after servicing with four hours from the tentative end time of service

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A BUSINESS PLAN
mentioned by the technicians. The main products of the company would consist of service
packages for different types of vehicles. The four product variants would be motor cycle, private
cars, cars used for public transport purpose and heavy vehicles. The inertial market of the firm
would be Hyderabad. The firm would then expand into Bangalore, Mumbai and Chennai in the
long run.
Marketing considerations:
The following would be the aspects which the company would be required to incorporate
in the market considerations:
Products:
The main product which Fix It Up would market in Hyderabad would be different types
of vehicle servicing packages. The table below shows that the products of the company would
consist of motor cycle service package, private car service package, cars used for public transport
service package which would include the cars used by cab ride providing companies like Uber
and heavy vehicles service package which would include buses and trucks of different sizes. The
technicians employed by Fix It Up would provide superior repair services as per the
requirements and convenience of the customers in order to build and retain strong customer
relationships. The target of the firm in term of products mentioned below would include both
acquisition of new customers as well as providing repeat services to existing customers. The
technicians and employees of the firm dealing with customers should provide accurate
information about the products and their prics in order to enable the customers to take
appropriate service purchase decisions. This would also enable the company create a transparent
image among customers which would encourage the latter to use the services of the firm on
repeat basis.

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A BUSINESS PLAN
Products
Per unit costs(INR)
(avarage) No of units
Sales targets
per month in
INR
Annual sales
target(INR)
Motor cycle 40 200000 8000000 96000000
Private car 1000 100000 1000000 12000000
Cars used for public transport
purpose 1500 100000 1000000 12000000
Heavy vehicles 2000 100000 1000000 12000000
Total 11000000 132000000
Pricing:
The pricing strategy of Fix It Up should be aligned with its marketing objectives. The
firm should charge legitimate prices for the service packages design for different types of
vehicles which have been shown above. The pricing strategy of the firm should enable the
customers make payment in different modes like online fund transfers, payment using debit
cards, payments using credit cards as well as cash payment. This would enable the technicians
serve customers of different types. For example, the drivers of the trucks may find it more
convenient to pay by cash whereas the household consumers may find it convenient to pay using
cards. These appropriate pricing strategies would enable the firm to create value for the
customers of different segments right from private car owners to drivers driving trucks owned by
different companies. This value creation to customers using appropriate pricing strategies would
enable the company gain their loyalty which would enable the company to generate immense
revenue by providing them services on repeat basis.
Place:
The place strategies used by Fix It Up would involve both digital and physical presence
aspect. As far as physical presence is concerned, the firm would operate through large numbers
of workshops under its ownership present throughout Hyderabad. The firm would own and

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A BUSINESS PLAN
operate large numbers of vehicle servicing workshops which would enable customers to get
access to at least one workshop to obtain vehicle servicing services. The firm in addition to
workshops, would have its headquarters in Hyderabad. The customers would be able to approach
the managers in the headquarters to report issues and give their feedbacks regarding service
experiences.
Fix It Up would have strong presence on the digital platform right from its very
inception. The firm would have a highly advanced official website which would provide
information to consumers about the services of different types which they can avail along with
the associated charges. The official website of the firm would also enable the customers gain
information about the workshops so that they can choose the workshop which would be most
convenient as per their location. The customers would also be able to book service slots to avail
vehicle services as per their convenience.
Promotion:
The management body of Fix It Up would market its products using an omni-channel
approach to establish its business in the market of Hyderabad. The company would market its
products using print, audio-visual and digital media. The print media which the firm would use
would consist of the local and international newspapers. The audio-visual media which the firm
would use to promote its services would consist of television advertisement. The company also
be present on social media platforms like Youtube and Facebook which would enable it to
market its products round the clock.

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A BUSINESS PLAN
Technical considerations:
The management of Fix It UP should consider several technical aspects while operating
in Hyderabad. First of all, the city is one of the information technology hobs of India with large
numbers of IT based companies. This means that the firm would be able to get access to modern
technology easily at low costs. Secondly, the firm would be able to acquire and retain technical
experts having knowledge in automobile technology. It can also be pointed out that the company
should upgrade its system like the official website from time to time to make them more user
friendly. The third technical consideration which the management of Fix It Up would require to
ensure would be that in order to make appropriate decisions on customer service strategies, the
company would require to acquire and employ immense body of customer data. The company in
order to manage an immense body of customer data, would have to acquire a strong customer
data base management system.
Sustainability considerations:
The management of Fix It up would require to take into account several sustainability
aspects while operating in the market. First of all, the firm should ensure that the plants and
machinery it would use to service vehicles should use less fuel. Moreover, the firm should ensure
that workshops are not located residential areas. This would ensure that the waste products like
smoke and sludge emitted as the outcome of service provision operations do not pose threat to
the health of the residents. The third aspect which the management of Fix It Up would take into
consideration would be that it would recycle that wastes like dirty water to the possible extent.
This would enable the firm to reduce the pollution levels. Moreover, the firm should encourage
afforestation projects to reduce the impact on environmental pollution.

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A BUSINESS PLAN
Funding considerations:
Attached
Legal and governance considerations:
Fix It Up should comply with the laws in power in India pertaining to its operations. For
example, the firm should comply with the three main environmental laws in power in India
namely, The Air (Prevention and Control of Pollution) Act- 1981, The Water (Prevention and
Control of Pollution) Act- 1974 and The Environment (Protection) Act-1986. The management
of the firm should ensure strict governance on all the aspects of operations of firm to ensure
ethical operations.
Relevant cultural and leadership aspects:
Fix It Up should employ employees from different cultures. The apex managers should
lead the company strategically and ensure that all employees are treated equally.
Risks identified:
Risks at Fix It Up
Ris
k
no
Documen
t control
informati
on
Risk
identifie
r
Risk
Category
Risk
Descripti
on
Impact of
the risks
Risk
respons
e
categor
y
Owner
of risk
Precautiona
ry
recommenda
tions
Owner of
Risk
response
action

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A BUSINESS PLAN
1
Profit and
Loss
statement,
balance
sheets
Falling
profits in
spite of
strong
marketin
g
strategies
Market
risks
1. Market
risks can
originate
due to
introducti
on of
new
products
by
existing
competit
ors
and/or
entry of
new
firms
with
similar
products.
2. Loss
of
materials,
technolo
gical
resources
and
manpowe
r due to
fire and
explosion
s
1. Fall in
revenue and
losing of
consumers.
(short term
impact)
2. Losing
investors,
and supply
chains due
to falling
capacity to
give
positive
ROI.
(medium
term)
3. Goodwill
risk and
losing of
global
market
position
(long term
loss)
4. Reduced
productivity
due to
increasing
accidents
and loss of
resources
Strategic
decision
s,
marketin
g
strategie
s
Finance
departme
nt,
Marketin
g
departme
nt, Risk
manager,
Engineer
1. Formation
of a strong
risk
management
strategy.
2.Use of
moern risk
management
systems
3.Strengtheni
ng marketing
of products,
introducing
new and
innovative
products with
less
competitors
Marketing
departme
nt
2 Risk
register
Employe
es,
customer
s or any
other
stakehold
er
Vary
WHS
risks to
employee
s due to
collision
with
objects
etc
Loss of
productivity
, actions
from Safe
Work
High to
very
high
Manage
ment
Safety
training of
employees
Managem
ent and
the
concerned
departme
ntal heads
3
Unjustifie
d loss of
capital,
Unjsutifie
d loss of
data,
Unexplain
able alter
of
informatio
n
Employe
es,
customer
s or any
other
stakehold
er
Cyber
theft risks
1.Cyber
attack
would
cause
loss of
ICT data
and
designs
which
would
attract
huge
security
risks
towrads
the
company.
2. Cyber
1. Loss of
sensetive
business
data.
2. Loss of
financial
resources.
3.
Unauthorise
d access to
the
business
strategy
information
of the
company.
4. R1
High
Apex
manage
ment and
all the
departme
ntal
heads
1. Tightening
of security.
2. Allocating
new email ids
and
passwords to
each
employees.
3. Mandating
subordinates
to obtain
approval of
superiors to
accede to
specific
information.
4. Making it
compulsory
Apex
managem
ent and all
the
departme
ntal heads

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A BUSINESS PLAN
attacks
lead to
loss of
customer
and
financial
data of
extreme
business
significa
nce. Loss
of
customer
data and
financial
resources
online
lead to
R1
for all
employees to
exchange
official
information
exclusively
on the
formally laid
path of
information
sharing.
5. Employees
holding
assistant
managers and
beyond
should lock
their systems
using a four
layer
password
security.
4
Cannot be
document
ed
Employe
es,
customer
s or any
other
stakehold
er
Natural
disasters
Natural
disasters
lead to
loss of
resources
,
inventory
and
assets
Depends on
the
seriousness
and
intensity of
the
calamities
Immedia
te
Governm
ent,
security
personne
l etc
Evacuation
Governm
ent,
security
personnel
etc
5
Governme
nt and
legal
websites
Apex
managem
ent
Change in
legislation
s
pertaining
to retail
sector
Change
in laws
require
companei
s to
comply
with the
new
laws.
1. Damage
to existing
housing
stock
2.
Unproducti
ve
maintenanc
e costs
3.Requires
W adapt the
relevant
areas of
operations
as per the
laws
Immedia
te
Apex
manage
ment and
all the
departme
ntal
heads
Compliance,
OHS
strategies
Governm
ents
6 Financial
statements
Apex
managem
ent,
finance
departme
nt, CFO
Economic
risks
1.
Increase
in cost of
materials,
cost of
labour
etc.
2.
Scarcity
of funds
due ti
withdraw
Requires
construction
to adapt the
relevant
areas of
operations
as per the
laws
Immedia
te or
within
the date
of
enforce
ment
specified
specified
Apex
manage
ment and
all the
departme
ntal
heads
Formation of
strategies
Apex
managem
ent and
finance
departme
nt

11
A BUSINESS PLAN
al of
financial
support
either by
governm
ent or
companie
s funding
the
project.
7 Risk
register
Apex
managem
ent,
security
officer
and any
other
employee
Fire,
exlosions
Loss of
materials,
loss of
equipme
nt, injury
of
employee
s, loss of
productiv
ity,
casualty
in case of
large
scale
explosion
s
Fix It Up
loses
productivity
,
employees,
resources
Immedia
te or
within
the date
of
enforce
ment
specified
specified
Apex
manage
ment and
all the
departme
ntal
heads
Risk
management
strategies
Apex
managem
ent and
finance
departme
nt
8 Financial
statements
Apex
managem
ent and
top
managers
including
CFO
Goodwill
risks
The
company
may
loose
trust of
stakehold
ers
Fix It Up
loses
productivity
,
employees,
suppliers,
patents and
assets
Immedia
te
Apex
manage
ment and
all the
departme
ntal
heads
Risk
management
strategies
Apex
managem
ent and
finance
departme
nt
9 Financial
statements
Apex
managem
ent and
top
managers
including
CFO
Capital
risks
Weakeni
ng of
capital
base due
to lower
generatio
n of
capital
Fix It Up
lose
productivity
,
employees,
suppliers,
patents and
assets
Immedia
te
Apex
manage
ment and
all the
departme
ntal
heads
Strengthenin
g marketing
of products,
introducing
new and
innovative
products with
less
competitors
to boost
revenue
generation
and
strengthen
goodwill
Apex
managem
ent and
finance
departme
nt
10 Financial
statements
Apex
managem
ent and
top
managers
including
CFO,
R&D
head
Technolo
gical risks
1.
Modern
technolo
gy leaves
perevious
technolo
gy
versions
redundan
t.
Requires
Fix It Up to
carry on
continuous
research on
product
technology,
operation,
ecommerce
technology
etc
Immedia
te
Apex
manage
ment and
all the
departme
ntal
heads
Requires W
to carry on
continuous
research on
product
technology,
operation,
ecommerce
technology
etc
Technolo
gcial
officer

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A BUSINESS PLAN
Conclusion:
It can be concluded from the discussion that Fix It Up should enter the market of
Hyderabad. The company should provide superior quality products to ensure customer value
creation. This would enable the firm to generate repeat business and acquire new customers as
well, to generate high revenue in turn.
Recommendations:
Two recommendations can be made to the management body of Fix It Up seeking to
enter the Hyderabadi market. Firstly, the firm should seek to expand its business to cities like
Mumbai and Bangalore. Secondly, the firm should create and maintain a strong organisational
structure among the employees.

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A BUSINESS PLAN
References:
Bhattacharya, S., Mukhopadhyay, D. and Giri, S., 2014. Supply chain management in Indian
automotive industry: Complexities, challenges and way ahead. International Journal of
Managing Value and Supply Chains, 5(2), p.49.
Community.data.gov.in. 2017. Community.data.gov.in. [online] Available at:
https://community.data.gov.in/composition-of-vehicle-population-in-india-from-1951-to-2015/
[Accessed 1 Aug. 2019].
Goyal, M. 2018. Economictimes.indiatimes.com. [online] Economictimes.indiatimes.com.
Available at: https://economictimes.indiatimes.com/industry/auto/auto-news/how-car-ownership-
is-changing-rapidly-and-irreversibly-in-india/articleshow/66296079.cms?from=mdr [Accessed 1
Aug. 2019].
Saranga, H., 2009. The Indian auto component industry–Estimation of operational efficiency and
its determinants using DEA. European Journal of Operational Research, 196(2), pp.707-718.