Business Plan

The report presents a business plan of a coffee shop by highlighting its key operations, marketing plan, operating plan, and environmental management plan, along with its financial plan. The aim of the business is to delight customer with tasty and healthy coffee. The promotion will be done with the help of pamphlets. Besides this, it will use decomposable serving glasses as well as plates used to serve customers. Financially, the company can pay the small liabilities and expenses very well.

Running head: BUSINESS PLAN
Business Plan
4/11/2019

BUSINESS PLAN 1
Table of Contents
Introduction................................................................................................................................2
Overview of Business............................................................................................................2
Marketing Plan.......................................................................................................................3
Operating Plan........................................................................................................................3
Environmental Management Plan..........................................................................................4
Financial plan.............................................................................................................................4
Conclusion..................................................................................................................................5
References..................................................................................................................................6

BUSINESS PLAN 2
Introduction
The intent of this report is to present a business plan of a coffee shop by highlighting its key
operations, marketing plan, operating plan, and environmental management plan, along with
its financial plan.
Overview of Business
Delice Coffee Bar is focused towards becoming an everyday requirement for the
coffee addicts, a location that escapes the day-to-day life stresses and just a contented place
where people can read books or meet their friends, with an all in one concept. Delice will be a
limited liability company that will be involved in selling coffee and other beverages in the
2,300 square feet area placed near the University of the Sunshine Coast. The owner of the
business has planned to operate its business near university because it desires to make
students and teachers feel delighted and refresh and forget all the pressure and stress they are
going through. The restaurant is owned by Grey with a 51% share of the business. His
relatives Shirley and Charlie hold minority stakes in the business. In the initial stage with
small level operations, the administrative work and beverages will be prepared by Grey along
with, Shirley will be responsible for managing finance and Charlie will look into the
marketing and customer service area.
Goals of Delice Coffee bar
 The goal and objective of Delice Coffee Bar are to be selected as the best local coffee
bar by the local restaurant guide.
 The goal of the business is to develop as a unique place for the customers where
people like to socialize with their friends (Reference for Business, 2019).

BUSINESS PLAN 3
 The aim of the business is to expand its number of stores at different university
locations across Australia.
Marketing Plan
The Coffee shops and café industry has developed reasonably in the last five years
due to the supportive vibrant coffee culture of Australia. The revenue of the industry is
anticipated to increase at the annual rate of 2.2% in the coming five years (IBIS World,
2018). In spite of the positive revenue growth of the industry, the pressure of competition has
also decreased the profitability of a number of businesses over the period (IBIS World, 2015).
In order to gain the opportunity of the growth of the coffee shop and café industry of
Australia, Delice Coffee Bar has to make its strong presence in the market with the help of
attractive promotional, price, and distribution strategy.
Promotion – In order to promote the business at a high level and beat the competitors
in the nearby area the business will make use of pamphlets, first free trial offer, billboards,
and hoarding at nearby places. Besides this, the business will also develop an application over
which the users can provide their ratings.
Place – In the initial phase, the business will start with a single shop near the
University of the Sunshine Coast. It will make a tight up with one or two suppliers who will
be responsible for delivering different ingredients used to prepare coffee, such that they can
offer best and tasty coffee to its customers.
Price - Delice Coffee Bar will adopt pricing for market penetration which is adopted
by the businesses to attract the customers by providing products at low prices (Maguire,
2019).

BUSINESS PLAN 4
Operating Plan
Customers
The business will focus on reaching the university students and faculties, people
working in offices and living at the nearby area of the coffee bar and teenagers. According to
the research, it has been analyzed that these are the most likely to purchase coffee and other
beverages (Quain, 2019).
Suppliers
Delice Coffee Bar will make a contract with two suppliers who will be responsible to
provide the delivery of all the high-quality ingredients that will be used to prepare coffee and
other beverages.
Environmental Management Plan
Environmental Factors - Delice Coffee Bar will try to adhere to all the rules and
regulations framed by the Australian government for the protection of the environment. The
business will make use of decomposable serving glasses as well as plates used to serve
customers. Besides this, it will aware and request its customers and other people to not
through the garbage and waste material on roads, for this the business has planned to place
dustbins at different nearby places.
Social Factors – Company has also planned to expand its business in the coming
future and with this, they will hire skilled, semi-skilled, and unskilled workers belong from
poor or middle-class family who are unemployed and are in search on a good job. This
initiative will support the government in reducing the unemployment rate at some level.

BUSINESS PLAN 5
Financial plan
 The Delice Coffe shop has been funded by the two categories of sources, the owner’s
investments and via bank loans. Mr. Grey holds 51% contribution in the share capital,
Shirley and Charley holds the remaining share equally. The contribution from Mr.
Grey’s side is $38250 whereas the remaining two partners contributed $18375 each.
 Except Coffee grinder, blender and cutlery, the remaining assets needed funding
which were acquired through bank loan, such as one year loan of $15000 and 3 year
loan of $25000 (CRPC, 2015).
 The cash inflows are not enough in the starting to pay back the loan, yet the coffee
shop can pay back the loans after three to four months.
Assumptions
 The key assumptions are the list of the expenses that are going to be incurred and the
assets that are required to be purchased to start the coffee shop.
 The interest on loan is @ 10% on both the loans.
 The depreciation will not be charged as it’s a start up (Igou & Coe, 2016).
 The profits will be shared in the ratio of the contribution of the capital by the partners.
 The sales will be $64000 and the start-up inventory would include the raw materials
such as milk, coffee beans, baked goods, beverages, retail napkins, office supplies
which will cost $16250 overall.
Conclusion
The above report has provided a brief analysis of a Delice Coffee Bar as a new
business plan which will establish the business at the nearby location of the University of the
Sunshine Coast. The aim of the business is to delight customer with tasty and healthy coffee.

BUSINESS PLAN 6
The promotion will be done with the help of pamphlets. Besides this, it will use
decomposable serving glasses as well as plates used to serve customers. Financially, the
company can pay the small liabilities and expenses very well.

BUSINESS PLAN 7
References
CRPC, K. K. (2015). From One Millennial to Another: Advice on Being the Succession
Plan. Journal of Financial Planning, 28(12), 20.
IBIS World. (2015). IBISWorld Industry Report H4511b Cafes and Coffee Shops in
Australia. Retrieved from
https://www.konacoffeefarmers.org/wp-content/uploads/2015/05/Cafes-and-Coffee-
Shops-in-Australia-Industry-Report-Apr-2015.pdf
IBIS World. (2018). Cafes and Coffee Shops - Australia Market Research Report. Retrieved
from https://www.ibisworld.com.au/industry-trends/market-research-reports/
accommodation-food-services/cafes-coffee-shops.html
Igou, A., & Coe, M. (2016). Vistabeans coffee shop data analytics teaching case. Journal of
Accounting Education, 36, 75-86.
Maguire, A. (2019). 6 Different Pricing Strategies: Which Is Right for Your Business?
Retrieved from https://quickbooks.intuit.com/r/pricing-strategy/6-different-pricing-
strategies-which-is-right-for-your-business/
Quain, S. (2019). What Is the Target Market for Coffee? Retrieved from
https://smallbusiness.chron.com/target-market-coffee-71600.html
Reference for Business. (2019). Coffee House. Retrieved from
https://www.referenceforbusiness.com/business-plans/Business-Plans-Volume-04/
Coffee-House.html