Business Plan

Running head: BUSINESS PLAN
Business Plan
4/11/2019

BUSINESS PLAN 1
Table of Contents
Introduction................................................................................................................................2
Overview of Business............................................................................................................2
Marketing Plan.......................................................................................................................3
Operating Plan........................................................................................................................3
Environmental Management Plan..........................................................................................4
Financial plan.............................................................................................................................4
Conclusion..................................................................................................................................5
References..................................................................................................................................6

BUSINESS PLAN 2
Introduction
The intent of this report is to present a business plan of a coffee shop by highlighting its key
operations, marketing plan, operating plan, and environmental management plan, along with
its financial plan.
Overview of Business
Delice Coffee Bar is focused towards becoming an everyday requirement for the
coffee addicts, a location that escapes the day-to-day life stresses and just a contented place
where people can read books or meet their friends, with an all in one concept. Delice will be a
limited liability company that will be involved in selling coffee and other beverages in the
2,300 square feet area placed near the University of the Sunshine Coast. The owner of the
business has planned to operate its business near university because it desires to make
students and teachers feel delighted and refresh and forget all the pressure and stress they are
going through. The restaurant is owned by Grey with a 51% share of the business. His
relatives Shirley and Charlie hold minority stakes in the business. In the initial stage with
small level operations, the administrative work and beverages will be prepared by Grey along
with, Shirley will be responsible for managing finance and Charlie will look into the
marketing and customer service area.
Goals of Delice Coffee bar
 The goal and objective of Delice Coffee Bar are to be selected as the best local coffee
bar by the local restaurant guide.
 The goal of the business is to develop as a unique place for the customers where
people like to socialize with their friends (Reference for Business, 2019).