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A Business Plan A Business Plan 3 3 A Business Plan Name of the University Author Note

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Added on  2021-12-08

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A BUSINESS PLAN A BUSINESS PLAN 3 Segmentation 3 A BUSINESS PLAN A business plan Name of the student Name of the university Author note Table of contents 1.0 The Business 3 1.1 Business type 3 1.2 Business Problem 4 1.3 Business Solution and Business Name 4 1.4 Service 5 2.0 The Market 5 2.1 Target Market 5 2.2 Marketing Strategy 6 3.0 The Future 7 3.1 Vision Statement 7 3.2 Goals and Objectives 7 4.0 The Finances 8 5.0 References and bibliography 10 6.0 Appendices 12 1.0 The Business The term business plan

A Business Plan A Business Plan 3 3 A Business Plan Name of the University Author Note

   Added on 2021-12-08

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Running head: A BUSINESS PLAN
A business plan
Name of the student
Name of the university
Author note
A Business Plan A Business Plan 3 3 A Business Plan Name of the University Author Note_1
A BUSINESS PLAN1
Table of contents
1.0 The Business..........................................................................................................................................3
1.1 Business type.....................................................................................................................................3
1.2 Business Problem..............................................................................................................................4
1.3 Business Solution and Business Name..............................................................................................4
1.4 Service...............................................................................................................................................5
2.0 The Market............................................................................................................................................5
2.1 Target Market....................................................................................................................................5
2.2 Marketing Strategy............................................................................................................................6
3.0 The Future.............................................................................................................................................7
3.1 Vision Statement...............................................................................................................................7
3.2 Goals and Objectives.........................................................................................................................7
4.0 The Finances..........................................................................................................................................8
5.0 References and bibliography...............................................................................................................10
6.0 Appendices..........................................................................................................................................12
A Business Plan A Business Plan 3 3 A Business Plan Name of the University Author Note_2
A BUSINESS PLAN2
1.0 The Business
The term business plan is being considered as the important strategic tool that can help to
focus on the necessary steps for making the successful business ideas (McKenzie, 2017). In the
business plan, Dragon pen has been decided to be introduced in the Australian education
industry. In the business plan, important key components, which are influential in terms of
implementing thee business idea have been discussed. The purpose of this business plan is to
highlight the business type, business problem, marketing strategy, target market and future
opportunities of the company with the new product.
1.1 Business type
The business can be categorized in both the technology and learning industry. According
to Duchesne and McMaugh (2018), analyzing the current growth in Australian education
industry, it has been identified that with expanding international education opportunities, the
enrollment numbers have been increased. By arguing this Arthur et al., (2017) stated that it
cannot be denied that with higher study opportunities, education sector has become fastest
growing sector in the global industry. It is true that depending on the recent demand of education
industry, it can be assumed that within coming 2025, student enrollment number will reach
approx. 1000000. It is also true that technological innovation has become necessary in the
current education industry. Most of the psychologist have mentioned that audio visual is the most
beneficial method of learning, therefore, uses of technology has become necessary (Nghiem et
al., 2015). it cannot be denied that although technological innovation has been introduced in
different educational sector, but there are many learning institutions which are using traditional
earning practices due to lack of financial support. The company has decided to introduce the
‘Dragon pen’ in reasonable price so that large numbers of people will appreciate the product.
A Business Plan A Business Plan 3 3 A Business Plan Name of the University Author Note_3
A BUSINESS PLAN3
1.2 Business Problem
Examining the current situation in education industry, it can be assumed that quality
management has become the major concern for education institutions
(Goodtogreatschools.org.au, 2018). In order to making the learning process interesting is very
important for introduce technological innovation in the market. Not only in the higher education,
but also technology has become necessary in the child education process. Analyzing the current
child education system in Australia, it has been identified that increasing reading, scientific
literacy levels and mathematics knowledge of the children for competing the current education
trend of 21st century has become the major challenge for this education industry. On the other
hand, it is true that poor classroom instructions are the reason behind students’ failure
(Goodtogreatschools.org.au, 2018). Not only in the rural areas, but also in case of suburban
areas, the child education system is declining due to lack of proper infrastructure
(Research.acer.edu.au, 2018). Hence, in order to compete with the global education trend, it has
become necessary to introduce the technological equipment that can increase the interest of
student towards learning and also improve the educational infrastructure.
1.3 Business Solution and Business Name
The business plan, which has been discussed in the study will be based on technological
innovation in education industry. The role of this product will be improve the classroom
infrastructure as well as avoid the student failure. It can be assumed that introducing the dragon
pen in child education sector, it will be easier to deal with the emerging education challenges. By
increasing the learning opportunities, the product will help to provide standard audio visual
experience to the students. The educational device will be called as ‘Dragon pen’. As the
A Business Plan A Business Plan 3 3 A Business Plan Name of the University Author Note_4

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