A Business Plan A Business Plan 3 3 A Business Plan Name of the University Author Note
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Added on 2021-12-08
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A BUSINESS PLAN A BUSINESS PLAN 3 Segmentation 3 A BUSINESS PLAN A business plan Name of the student Name of the university Author note Table of contents 1.0 The Business 3 1.1 Business type 3 1.2 Business Problem 4 1.3 Business Solution and Business Name 4 1.4 Service 5 2.0 The Market 5 2.1 Target Market 5 2.2 Marketing Strategy 6 3.0 The Future 7 3.1 Vision Statement 7 3.2 Goals and Objectives 7 4.0 The Finances 8 5.0 References and bibliography 10 6.0 Appendices 12 1.0 The Business The term business plan
A Business Plan A Business Plan 3 3 A Business Plan Name of the University Author Note
Added on 2021-12-08
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Running head: A BUSINESS PLAN A business plan Name of the student Name of the university Author note
A BUSINESS PLAN1 Table of contents 1.0 The Business..........................................................................................................................................3 1.1 Business type.....................................................................................................................................3 1.2 Business Problem..............................................................................................................................4 1.3 Business Solution and Business Name..............................................................................................4 1.4 Service...............................................................................................................................................5 2.0 The Market............................................................................................................................................5 2.1 Target Market....................................................................................................................................5 2.2 Marketing Strategy............................................................................................................................6 3.0 The Future.............................................................................................................................................7 3.1 Vision Statement...............................................................................................................................7 3.2 Goals and Objectives.........................................................................................................................7 4.0 The Finances..........................................................................................................................................8 5.0 References and bibliography...............................................................................................................10 6.0 Appendices..........................................................................................................................................12
A BUSINESS PLAN2 1.0 The Business The term business plan is being considered as the important strategic tool that can help to focus on the necessary steps for making the successful business ideas (McKenzie, 2017). In the business plan, Dragon pen has been decided to be introduced in the Australian education industry. In the business plan, important key components, which are influential in terms of implementing thee business idea have been discussed. The purpose of this business plan is to highlight the business type, business problem, marketing strategy, target market and future opportunities of the company with the new product. 1.1 Business type The business can be categorized in both the technology and learning industry. According to Duchesne and McMaugh (2018), analyzing the current growth in Australian education industry, it has been identified that with expanding international education opportunities, the enrollment numbers have been increased. By arguing this Arthur et al., (2017) stated that it cannot be denied that with higher study opportunities, education sector has become fastest growing sector in the global industry. It is true that depending on the recent demand of education industry, it can be assumed that within coming 2025, student enrollment number will reach approx. 1000000. It is also true that technological innovation has become necessary in the current education industry. Most of the psychologist have mentioned that audio visual is the most beneficial method of learning, therefore, uses of technology has become necessary (Nghiem et al., 2015). it cannot be denied that although technological innovation has been introduced in different educational sector, but there are many learning institutions which are using traditional earning practices due to lack of financial support. The company has decided to introduce the ‘Dragon pen’ in reasonable price so that large numbers of people will appreciate the product.
A BUSINESS PLAN3 1.2 Business Problem Examining the current situation in education industry, it can be assumed that quality management has become the major concern for education institutions (Goodtogreatschools.org.au, 2018). In order to making the learning process interesting is very important for introduce technological innovation in the market. Not only in the higher education, but also technology has become necessary in the child education process. Analyzing the current child education system in Australia, it has been identified that increasing reading, scientific literacy levels and mathematics knowledge of the children for competing the current education trend of 21st century has become the major challenge for this education industry. On the other hand, it is true that poor classroom instructions are the reason behind students’ failure (Goodtogreatschools.org.au, 2018). Not only in the rural areas, but also in case of suburban areas, the child education system is declining due to lack of proper infrastructure (Research.acer.edu.au, 2018). Hence, in order to compete with the global education trend, it has become necessary to introduce the technological equipment that can increase the interest of student towards learning and also improve the educational infrastructure. 1.3 Business Solution and Business Name The business plan, which has been discussed in the study will be based on technological innovation in education industry. The role of this product will be improve the classroom infrastructure as well as avoid the student failure. It can be assumed that introducing the dragon pen in child education sector, it will be easier to deal with the emerging education challenges. By increasing the learning opportunities, the product will help to provide standard audio visual experience to the students. The educational device will be called as ‘Dragon pen’. As the
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