A Business Report-Suggesting marketing strategies to Sainsbury’s Introduction The changing behaviour of consumer due to high inflation rate and the increased pressure on their household budgets motivates them to change their shopping habits. To tackle such complicated and new consumer behaviour efficiently, Sainsbury’s need to position itself according to the current need by adopting marketing objectives that will equally benefit the consumer and the company as well(Watchman, 2010). The purpose of this report is twofold, first to analyse current situation of the company by