The Influence of CRM on Customer Satisfaction in UK Food Retail

This research proposal investigates the influence of customer relationship marketing (CRM) on customer satisfaction within the UK food retail sector, using Tesco as a case study. The report begins with a rationale for the research, highlighting the importance of CRM in building customer loyalty and brand awareness. It then reviews relevant literature, exploring key themes such as the importance of CRM, various CRM methods, the analysis of CRM's influence on customer satisfaction, and strategies for improving customer satisfaction. The aim of the research is to build good relationships with customers to satisfy them. The objectives include explaining the importance of CRM, identifying various CRM approaches, analyzing the influence of CRM on customer satisfaction, and identifying strategies to improve customer satisfaction in the food retail industry. The methodology section outlines a mixed research approach, combining qualitative and quantitative methods, with a descriptive research design and a survey method for data collection. The study employs random sampling to select 80 participants and addresses validity and reliability considerations. The report concludes with a summary of findings and a list of references. This report is a student assignment submitted to Desklib, a platform offering AI-powered study tools.