The Effectiveness of Change Management Practices on Rebranding: A Case Study of Signature 1 Hotel

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Added on 2021/02/19

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DISSERTATION (The Effectiveness of Change Management Practices on Rebranding: A case study of Signature 1 Hotel) TABLE OF CONTENTS CHAPTER 1: INTRODUCTION1 Background of the study1 Aims and objectives:2 Rationale of the study 3 Significance of the study 4 Dissertation structure 5 CHAPTER 2: LITERATURE REVIEW 7 Theme 1: Overview of change management 7 Theme 2: Significance of rebranding in hospitality industry11 Theme 3: Change management tactics14 Theme 4: Benefits of sustaining and

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The Effectiveness of Change Management Practices on Rebranding: A Case Study of Signature 1 Hotel

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