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Challenges Faced by Automotive Industry in UK

Business Essentials: Extended Project - 2018. The assignment includes a group poster presentation and an individual written report. The submission deadline for the poster presentation is w/c Monday 19th February 2018, 10am, and for the individual written report is Monday 23rd April 2018, 2pm. The assignment is worth 30% for the poster presentation and 70% for the written report. The Roehampton Harvard Referencing system should be used for any resources used as part of the research.

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Added on  2023-03-22

About This Document

This case study examines the challenges faced by the automotive industry in the UK, including weak vehicle sales on the continent and the need for supply chain security. It also explores the marketing strategies used by leading manufacturers to position themselves in the market.
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