A Case Study on Hilton Hotel - Assignment

RESEARCH
PROPOSAL

Table of Contents
INTRODUCTION...........................................................................................................................4
LITERATURE REVIEW................................................................................................................5
Concept of Cloudsbed software...................................................................................................5
Uses of Cloudsbed software in the hotel management................................................................6
Role of Cloudbeds in connecting the property to hundreds of channels.....................................8
RESEARCH METHODOLOGY....................................................................................................9
REFERENCES..............................................................................................................................15

INTRODUCTION
As in the present time, digital technology have great important in the business world by
which various activities and function can become easily conduct and process. In the hospitality
sector, digital technology have huge role in improving the speed of business transection and
processes. In the present era, there exists distinct software’s and application that has been
developed to assists the company in making their business faster and easier. All mobile phone,
Laptop, software, applications, WiFi comes in the digital technology. Cloudbeds application is
one of the most useful applications that assist to company in making their business transection
and information in effective manner. With help of this software, customer can easily get touch
with Hotel and book their facilities and services in fast manner at any location. It can available at
any channels on the digital world. In the current research study, researcher have major objective
is to explore understanding about significance of Cloudbeds software within hotel management.
For address this objective, researcher will use qualitative research method along with thematic
analysis.
Research Aim
To explore understanding about significance of Cloudbeds software within hotel management: A
case study on Hilton Hotel'
Research Objective
To understand the concept of cloudsbed software.
To assess the uses of Cloudesbed software in the hotel management
To analyse the role of Cloudbeds in connect the property to hundreds of channels
Research Questions
What is the meaning of Cloudbeds
What are different benefits of Cloudbeds in hotel management?
How cloudebed software used to allow guest to make direct reservations
Rationale of the study
In this research, scholar have major aim is to explore understanding about significance of
Cloudbeds software within hotel management with respect of Hilton hotel. This investigation is
related to the digital technology and its significance in the hospitality sector. At the time of
selection of research subject, there are various kinds of factors that affect researcher mind and
choice. One major reason for selection of this topic is researcher huge interest in the Cloudbeds

software and application. This is one of the applications which is used in the hospitality sector
for reservation services. Customers can anytime explore various kinds of services in the
hospitality sector and book their service. With help of this software, various activities can
become easy in the hotel. Thus, researcher wanted to acknowledge significance and uses of
Cloudbeds software within hotel management that is why this subject has been selected. Another
reason is that scholar has sufficient data regarding this subject.
Significance of the study
This research study provides the detail knowledge and understanding about digital
technology and its significance in the hospitality sector. There are various software and
application that can use within hotel for managing customer relationship management,
housekeeping, customer services etc. This investigation has huge scope because with help of this
study, scholar can get detail knowledge and understanding about digital technology and its
various application and software in the hotel management. Computerized innovation is that
source that serves to relationship in making business less requesting and brisk in light of the way
that with help of this development association can without a lot of an extend do its business
activities and limit in more better and fast way. With help of the propelled advancement
association can enhance the inventiveness and improvement nearby thing and organizations.
LITERATURE REVIEW
Concept of Cloudsbed software
Managing a hotel comes with plentiful responsibilities as elucidated by Cherapanukorn
and Charoenkwan (2017). For this, one must be able to undertake newer set of challenges that
assists in maintaining almost all associated departments of a hotel by together ensuring an
excellent standard of the hotel. Apart from managing the hotel just as a manager with good
leadership skills is not sufficient to beat today’s intensified state of competition in the
marketplace (Hotel property management system. 2018). This in turn necessitates the hotels to
adopt various effective measures that are consequently apparent to assist in a smooth dealing of
all its business related operations. In today’s technical world, none of the businesses can run
without any specialised measures that produce the need of effective software to handle the
business operating in almost every corner of the world. Such an international exposure is evident
to necessitate the organisations to adopt a strategic approach to constantly develop the business
to greater heights.

Hospitality is referred to be the most dynamic industrial sector that is duly responsible to
satisfy the changing demands of the customers. It is with a social consideration of those
operating at a worldwide level and has to take care of all of their culturally distinct consumers.
(Lin and et.al., 2017) has hereby specified a foremost concern of managing the hospitality based
firms in the most sophisticated manner. This necessitates them to adopt a systematic procedure
that will tend to administrate the entirely undertaken system of a hotel. It is however referred to
be an effortless undertaking by the well-established hotels, operating at a global level.
Ramkhelawan, Cadersaib and Gobin (2015) with a supporting consent have
acknowledged a sense of appreciation to today’s advancing world that is constantly assisting the
businesses to fundamentally prosper themselves to a great extent. This resulted in the existence
of certain effective software’s to internationally manage the business. One such software named
Cloudsbed is used for an effective management of hotels operating in the vast areas of globe. It is
with a special consent of making easy transactions by together recording detailed information of
the clients. It is one of the famous software, also known as project management software or PMS
to handle the hotels and its related dealings.
From financial perspective as well, Cloudsbed as a PMS is popular for its quick and easy
transactional procedures with an ease to verify the both personal and financial data provided by
the client, maintaining its confidentiality and managing the services that are required to be
presented to the customers in a very easy and well manageable way. It has a much laid down
format in which the users are only required to install it in the most fortified manner by providing
authenticated information about the same into the software as stated by Yuan, Peng and Zhang
(2018). For which, it requires a professional to install its related applications for a proper
functioning ahead. This is basically to fulfil a prime requirement of undertaking security related
measures in it. It is prior to its installing where the system must have validated license along with
some protective measures to avoid the any infusing viruses or bugs, etc.
Uses of Cloudsbed software in the hotel management
In accordance to Benckendorff and et.al. (2015), a safe and secured installation of a
software is a must in today’s technological work which is full of progressive measures to ease off
the users in every possible way. PMS refers to such effective software’s that are meant to assist
the hospitality based firms in easily processing their dealings. It is with a special consideration of
handling the financial transactions in hotels on daily basis along with other such important

dealings. This section is basically to demonstrate the use of Cloudsbed software as the most
suitable software used in today’s practical world to handle even global transactions from one
nation to another.
Aryani, Wang and Patikirikorala (2017) have hereby specified some well-known benefits
of this system to the hospitality based enterprise. This largely assists in quick and easy
processing of all related transactions. It is with a foremost consideration of its 6 significant tools
that combines it to into a simple database package. This firstly involves another PMS called as
property management system to help the guests in an easy check in and check out. This can be
done by a stunning drag and drop interface that spontaneously inform the obtainability of the
hotels through their booking engines and all of its linked networks. Likewise, another assistive
tool is of its channel management with a dedicated team to assist in connecting to the most
widespread network of partners along with the online travel distributors. Currently, Cloudsbed is
known to operate with more than 300 biggest industry leaders who are known to bring more
number of clienteles with more bookings each day.
Aryani, Wang and Patikirikorala (2017) with a similar agreement have illustrated its third
most assistive tool of mobile friendly booking engine. By which, it will be easy for the clients
and users to get their bookings, even after being away from the hotel location. Mainly, it largely
assists the hotels in offering a real time accessibility of 24/ 7 services where the hotels can easily
interact with its likely customers even after being far away. Cloudsbed is also known to provide
commission less bookings by easily integrating with the official website of the hotels as well as
social media pages. Also, its services related to business analytics assists in an effective
collection of market related data in real time. This is basically to adopt a better pricing decision
with effective decisions of distribution, as well. Automating and executing the current rules also
helps in triggering maximized revenue in the marketplace.
Another is the tactic of processing payments, as defined by Becedas, Pérez and González
(2015) where Cloudsbed helps in eliminating manual processing of both debit as well as credit
cards days, weeks or even hours after bookings. This in turn assists in connecting with any
preferred payment processor to get paid at the moment in which the guests book. Lastly, it is
associated with yet another vital measure of guest CRM, in which, the hotel really works hard to
give the best experience to the guests. This is basically on considering the fact where a quick
pulling of guest’s data in the most secured way tends to create new reservations or bookings. It

together assists in reviewing the status of forthcoming, present as well as previous list of guests
by keeping a track of their details and any special requests, made by them. This in turn assists in
satisfying even the tiniest needs of the clients by gratifying them to a great extent.
Role of Cloudbeds in connecting the property to hundreds of channels
This is in order to acknowledge the connectivity of the property to millions of channels;
Cloudsbed has a greater role in the hospitality based industry. It is basically on considering the
views presented by Benckendorff and et.al. (2015), where Cloudsbed is aimed to create a simple
and accessible hospitality. For which, it is simplifying the complex world of OTA’s with
simplified payments, reservations as well as reporting to assist the hotels to properly take care of
their guests. Its software suite duly enables the possessions to contend together with the biggest
hospitality brands. It is not only aimed to serve the 5 star hotels but is together meant to provide
opportunities to even the smallest establishments. Cloudsbed is very much passionate about
connecting people from all over the globe by providing a meaningful experience of travelling to
them. This means to serve not only the guests, but also to the owners as well as the operators to
altogether afford an amazing hospitality.
Orantes-Jiménez, Vázquez-Álvarez and Tejeida-Padilla (2016) with a likely view
towards it have also specified some considerate roles of Cloudsbed that provides the option of
currency format to choose from the format in which, the client is intending to make the payment.
This significantly lessens down a necessary choice of paying after converting the money into a
suitable format. Other than this, Cloudsbed together provision the alternative of clicking guests
photograph and uploading the same onto the website with their prior consent. Another is the
offered service of demo accounts to provide a real time experience to the clients where the hotels
looking forward to install Cloudsbed can use it in free for 30 days with no such requirement of
tweaking with the previously done settings.
Payment processing being the most concerning agenda is now supported by some most
verified payment databases to maintain the confidential data of the clients. This is on referring to
the fact where a large set of users are mostly concerned about paying through the most secured
network when making online payments or through cards and websites, It is therefore to eliminate
such straining thought, Cloudsbed is tied up with some most authentic databases and payment
desks to help into a smooth transaction of payments that automatically verifies the information

provided by the clients and secure it in the most safest way, as stated by Altomare, Cesario and
Vinci (2018).
RESEARCH METHODOLOGY
Research technique is a standout amongst the most noteworthy viewpoint by which real
issue of the examination study can without much of a stretch address. Without investigate
approach, inquire about examination cannot be finished. Once the writing survey has effectively
planned then in the following stage, researcher can center on the examination procedure (O'Hara
and Pritchard, 2014). It comprises with different strategies, for example, explore approach,
methods of insight, information gathering, information investigation, and look into systems,
examine configuration, testing and so on. In a basic word one might say that examination system
is a procedure used to gather data and information to make business choice. Be that as it may, it
is imperative for the specialist to choose right sort of strategies for direct examination since
wrong choice of system can contrarily impact the result of whole investigation. In this way, one
might say that legitimate choice of the examination technique is imperative by which researcher
can acquire the privilege and exact arrangement of the investigation.
Research Philosophy- The examination reasoning under the research philosophy is alluded as
larger terms that is related with upgrading the thought and learning about the whole examination.
Without examine reasoning it might complex to address the proper arrangement of issue. This
strategy comprised with two methodologies that are interpritivism and positivism. While
specialist plan speculation keeping in mind the end goal to lead the trial of concentrate then it is
known as the positivism look into reasoning (Garvey and Wolfsdorf, 2015). This procedure gives a
chance to clarification that can be evaluated against the information worthy inside the reality
where we live. Then again with regards to interpritivism explore reasoning specialist offer
appropriate avocation to the issue under research. This rationality serves to the researcher in
understanding the genuine issue of the exploration and legitimize the issue alongside suitable
arrangement. In the present examination, specialist has connected interpritivism investigate
rationality through which researcher can successfully investigate understanding about
noteworthiness of Cloudbeds programming inside inn administration. Interpretivism look into
theory has been connected in light of the fact that this investigation depends on the auxiliary
source.

Research approach - Research approach is another major noteworthy strategy in the
examination procedure which serves to the researcher in tending to the suitable arrangement of
the investigation. Research approach is refereed to as the strategy through which specific
arrangement of research is being led keeping in mind the end goal to accomplish the result. The
use of research approach can utilized so as scientist cannot divert from real way of the
investigation and information accumulation (Aldehaim, Alotaibi, Uphold and Dang 2016). With help
of this examination approach, researcher can take the correct thought for lead examination and
get genuine result. It gives the best possible bearing and direction to the researcher for make the
correct arrangement of research consider and acquire attainable result. There are significant two
sorts of research approach that are inductive and deductive. With regards to inductive research
approach, scientist forces the examination to move in bearing from particular to general. Then
again with regards to deductive research approach, scientist starts with the announcement and
further examination can did keeping in mind the end goal to react it. In a straightforward word
one might say that exploration approach is one of the method which help the researcher for
gathering and breaking down the total arrangement. In this present investigation, researcher has
connected inductive research approach for investigate understanding about centrality of
Cloudbeds programming inside lodging administration. Inductive research approach has been
connected in this examination for create speculation.
Research technique - In the whole research procedure, look into strategy is a standout amongst
the most huge logic which connected on the whole examination keeping in mind the end goal to
gather, investigate, abridge the data about the subject. It makes the examination more alluring
and viable. With help of this strategy, examine issue can address in more compelling way and
specialist can comprehend the genuine goal of whole examination. Subsequently, one might say
that without look into method it is difficult to lead the examination for achieve the goal. It gives
reply to the inquiry by comprehending unstructured information (McKie, Lachowsky and Milhausen,
2015). There are significant two sorts of research method that is subjective and quantitative.
Subjective research strategy is in the distinct in nature and in the quantitative research method,
specialist can connected the inquiry keeping in mind the end goal to find a powerful solution of
the exploration examine. In the present examination, scientist has connected subjective research
procedure for investigate understanding about centrality of Cloudbeds programming inside
lodging administration. With help of the subjective research method, researcher can without

much of a stretch break down the genuine goal of examination and get the ideal result. This
system can help to the researcher in tending to the correct answer for the examination. In this
exploration researcher can without much of a stretch access to the ideal arrangement with help of
subjective research strategy.
Research design- Research configuration is one of the significant strategy in the examination
approach which serves to the researcher in tending to the correct result at the perfect time.
Research configuration is a system which researcher can pick with plan to examine a few
segments. It is a sort of blue print which used to get the fitting result of the investigation. It is
essential to choose the correct research plan for lead the examination since wrong choice of the
exploration configuration can adversely impact to the exploration ponder (Lu, Liu, Yang and Li,
2015). There are different sorts of the examination outline, for example, expressive, exploratory,
logical and so on. In the present investigation, the real point of the researcher is to investigate
understanding about significance of Cloudbeds programming in the hotel management.
Subsequently, in this examination, exploratory research configuration can ideal for acquire the
real result. This examination configuration has been chosen because of the reason that issue
related with look into has not been expressed in a suitable way. With help of this exploration
outline, analyst can ready to get the ideal arrangement of the examination. This is the ideal
procedure in the examination by which researcher can address the exact goal and result at the
opportune time. Without explore plan, no researcher can direct the examination.
Data Collection
In the examination strategy, information gathering is the major critical part which
encourages the specialist to gather the information and acquire the compelling aftereffect of the
subject. It is where scientist gather the information based on essential and auxiliary premise. On
the off chance that the information is legitimately gathered, at that point just the specialist can
ready to locate the proper outcome to tackle the issue. In the event that the information isn't
gathered by the analyst than it will have negative effect over the aftereffects of the paper. It is
vital for the specialist to choose the fitting strategy to gather the information since entire thesis
conclusion and results are absolutely subject to the information accumulation. On the off chance
that information won't be significant than it might cause negative outcome in the paper. With
regards to essential information, it is the accumulation of information at essential premise where

the information have been gather from the respondent with the assistance of review, individual
meeting etc.In this technique examiner gathers the essential data by coordinate respondent who
include during the time spent meeting, study and so forth (Holland and Bardoel, 2016). With the
assistance of essential information accumulation, scientist gather the new information identified
with the point. Essential information is profoundly successful approach to gather the information
since it encourages the agent to gather the new information which is more solid to take care of
the exploration issue. Then again optional information gathering is the technique for gathering
the data from the auxiliary sources, for example, books, diaries, web sites, magazines and so on
in this strategy for information accumulation, those information is assembled which is as a rule
effectively gathered by some individual, organisation, analyst and so on.
Sampling
This is another of the most huge strategy in the exploration system. With help of testing
technique, researcher can without much of a stretch select some gathering of individuals from the
whole populace and gather information in regards to the subject. Testing is the procedure by
which the populace is isolated into a few sections based on their likenesses and after that
examples are drawn from each gathering. On the off chance that examples are not accessible, at
that point analyst can't ready to gather the data in fitting way. With help of testing, researcher can
gather the different perspectives, recommendation and assessment about the subject and
distinguish the fitting arrangement of research issue. It is subjective sort of research
consequently, utilizing survey would be viable system for researcher. That will help with social
event significant data about the subject.
Ethical consideration
In the whole research examination, moral thought is a standout amongst the most critical
angle which help specialist to think about some moral thought. It is critical for scientist to take
after a few morals at the season of examination and information accumulation (Khosravi, Rezvani
and Wiewiora, 2016). For the present theory, real perspective need to investigate understanding
about importance of Cloudbeds programming inside lodging administration. This, there are
different moral thought which must be trailed by analyst. These contemplations are as per the
following-

• Confidentiality-It is major moral thought which needs to consider by specialist at the
season of social affair information about the subject. All data identified with the subject should
secret. The guideline of namelessness is being conformed to for the entire examination.
• Proper reference of work-Another major moral thought is identified with the correct
reference of work. None of the substance has been reordered. All data and substance ought to be
reworded by the specialist and it has been composed in possess words.
Research Limitation
In this whole exposition, specialist has confronted different sort of confinement and issue
at the season of information gathering. One of the real impediment is identify with the time.
Because of the brief time frame time, specialist has confronted the issue at the season of
information gathering and investigation of the result. Furthermore, the whole research strategy is
excessively protracted as it is tedious undertaking since scientist needs to gather the data from
different books, diary, online articles and so forth. Due to have particular and brief day and age,
scientist has confronted the issue identified with the exploration. Another real impediment is
identify with the confinement of a few sites (Harris, Harris, Carlson and Carlson, 2015). On the web,
there are a few sites which is limited so nobody can undoubtedly get to that webpage without
taking consent. Because of this confinement, analyst has confronted the issue identified with the
insufficiency in optional data. Along these lines, the real bad mark here is that specialist confront
trouble in procuring the data. Likewise, support is another significant restriction for this
examination consider in light of the fact that specialist have inadequate reserve. Back is required
in different exercises, for example, web cost, transportation cost, printing, and stationery and so
on. Because of inadequate reserve, specialist has confronted the issue identified with the fund.
TIME SCALE
Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Preparation of research proposal
Formulating aim and objectives
Inscription background research study
Collection of suitable research
methodologies

Data collection by using primary and
secondary sources
Check of the collected data
Interpretation of collected information
to generate expected results
Conclusion and recommendations
Submission of draft report
Modifications as per the feedback
comments
Final Submission

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<https://www.hotelogix.com/hotelogix-cloud-based-property-management-system.php>