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A case study on Jimmy Choo Assignment

   

Added on  2021-02-19

20 Pages4642 Words257 Views
Managing a Successful BusinessProject

TABLE OF CONTENTSTopic: “To evaluate creation, merchandising and launching of brand-new summer shoes incompetition with the big luxury brands: A case study on Jimmy Choo.”.......................................1LO 1.................................................................................................................................................1INTRODUCTION...........................................................................................................................1P 1. Background of the study......................................................................................................1Aims and Objectives...................................................................................................................1P 2. Project Management plan....................................................................................................2P 3. Work breakdown structure and a Gantt chart to provide time frames.................................3LO 2.................................................................................................................................................4P 4. Small-scale research by applying qualitative and quantitative research methods...............4LO 3.................................................................................................................................................6P 5. Research and data using appropriate tools and techniques. ................................................6P 6. Conclusion and recommendation.......................................................................................11LO 4...............................................................................................................................................12P 7. Reflection...........................................................................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14APPENDIX 1.................................................................................................................................16Appendix:2.....................................................................................................................................17Appendix:3 ....................................................................................................................................18

Topic: “To evaluate creation, merchandising and launching of brand-newsummer shoes in competition with the big luxury brands: A case study onJimmy Choo.”LO 1INTRODUCTIONP 1. Background of the studyGlobalization is a process which helps in selling and marketing goods and services to thevarious national and international boundaries in order to reach greater heights (Schafferer, 2017).It helps in using various effective technology in order to reach large number of customer acrossthe globe. It helps in critically examining the various environmental factors which may affect themarketing of new product launch in comparison to its competitors (Quelch, 2017). Globalizationhelps in dispersion of various internal and external services in order to reach various geographicdispersion. Globalization has led to large number of competition because of financial andeconomic shift in the various emerging economies across globe. It helps in determining variouseffective marketing tools in order to launch the new products effectively (Durand, 2018). Thisstudy will help in devising various effective tools and strategies in order to perform better thanits competitors. Aims and ObjectivesAims“To evaluate creation, merchandising and launching of brand-new summer shoes incompetition with the big luxury brands: A case study on Jimmy Choo.”ObjectiveTo evaluate various marketing tools which helps in launching new branded shoe. To examine how globalization impact the launch of the high rated products ininternational markets. To evaluate the challenges faced by the company due to globalization. To determine strategic recommendation for creation, marketing and launch of brand-newsummer shoes with competing brands. Research QuestionsWhat are thevarious marketing tools which helps in launching new branded shoe?1

How globalization impact the launch of the high rated products in international markets. What are the challenges faced by the company due to globalization?What strategies would you recommend for creation, marketing and launch of brand-newsummer shoes with competing brands?P 2. Project Management plan.Project Management plan (PMP) is a approach which helps in describing each phase ofthe project (Kerzner, 2017). The key components consist of initiating, planning, modifying,controlling and closing the given set of project. Cost: This activity helps management in effectively estimating the cost inputs andoutputs in order to effectively evaluate the cost to carry out the particular project (Jamal,Peñalozaand Laroche, 2015). It helps in effectively determining the cost in relation to stationary,transportation, employees, petrol, etc. The estimated cost to carry out the particular project is$5000. Scope: The scope of carrying out this study is very broad. It helps in examining theimpact of globalization and also critically evaluate the creation, merchandising and launching ofbrand-new summer shoes in competition with the big luxury brands (Runge, 2017). It helps indetermining various challenges faced by the company and also recommend effective tools andstrategies in order to stand out and perform better than its competitors. Time: This activity helps in determining the amount of time required to carry out thestudy. It helps in scheduling the time which leads to higher operational standards (Heagney,2016). The project manager will take around 15 weeks time to carry out the particular project ina cost efficient and timely manner. Quality: It helps in critically examining the quality of the products and services rendered.This tool takes into consideration all the policies, procedures and regulations in order to attaindesired goals and objectives of the project (Schafferer, 2017). This activity critically evaluatesthe deliverables and process of the project in order to deliver the best quality products andservices than the competitors. Communication: This activity helps management in communicating the information orchange in the plan to its team members, customers, stakeholders, etc. It helps in setting clear setof guidelines by using effective channels or modes of communication. 2

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