Globalisation Impact on Corporate Structures

This research project analyzes the impact of globalization on the corporate structures of large multinational companies, focusing on the challenges faced by these companies. It uses Marks & Spencer as a case study and employs both primary and secondary research methods, including a questionnaire survey, to analyze the impact of globalization on corporate structure and identify key challenges.

Research Project
(The impact of globalisation on the corporate
structures of large multinational companies and
the major challenges they face. )

Table of Contents
RESEARCH PROJECT PLAN ......................................................................................................1
Formative assessment..................................................................................................................1
Literature Review ............................................................................................................................7
TITLE: ..........................................................................................................................................10
TASK 2..........................................................................................................................................10
P3) Primary and secondary research using appropriate methods for a business research project
that consider costs, access and ethical issues. ..........................................................................10
P4) Appropriate analytical tools, analyse research findings and data.......................................10
P5:Communicate research outcomes in a appropriate manner for the intended audience........12
P6) Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project...........................................................................................................21
P7- Consider alternative research methodologies and lessons learnt in view of the outcomes,as
this has not been completed......................................................................................................21
CONCLUSION..............................................................................................................................21
RECOMMENDATION.................................................................................................................22
REFLECTIVE STATEMENT.......................................................................................................22

RESEARCH PROJECT PLAN
Formative assessment
Topic The impact of globalisation on the corporate structures of large multinational
companies and the major challenges they face.
RATIONALE/
BACKGROUND
This report is based on the impact of globalisation over corporate structure of a
multinational company and major challenges faced by them. For performing this
investigation Mark & Spencer has been selected to determine several challenges it
has faced while globalising its business operation. Globalisation is very broader
term which refers to the process of integration and interaction among people,
businesses and government worldwide. This help an organisation to improve its
business practices as well as profitability by enhancing the market base (Bazilian
and Onyeji, 2012). But an organisation get only become successful at globalisation
of operations when it adopt an effective corporate structure as the overall
performance and management is controlled as per the structure of a company.
Corporate structure is generally defined as the organisation of different
departments and business units among which operations are being divided in a
manner that contribute toward accomplishment of organisational objectives. Mark
& Spencer is a British multinational retailer which deals in several product
categories such as clothing, luxury food and home product. It is headquartered in
London and maintain its business operations throughout the world. M&S has faced
several issues while expanding its business at global level which affected its
profitability and business operations up-to a great extend (Chen, Chiang and Storey,
2012). This can be better understood with the help of critically evaluating the
several published article over the globalisation of M&S and then presenting the
information with the help of literature review.
The considered project is based on the impact of globalisation over the corporate
structure of a large multinational company and the key challenges faces by them. It
is a wide area of academic research which provides a clear direction to the
researcher to addressing the chosen issue in appropriate manner. The major purpose
of the research is to exploring the idea and knowledge base of learner and
1

researcher regarding the similar area of work by the execution of in-depth analysis.
This is an effective area which also plays vital role in developing the personal and
professional skills of people who are having their personal interest towards the area.
The major reason for conducting the research is the personal interest of researcher
as the investigator wants to explore the area of globalisation with the guidance of
suitable use of methodologies.
INTRODUCTIO
N
Globalisation is considered as the process of interaction and integration among
people, companies, and governments worldwide basis, thus in another words it also
refers as to the integration of markets in the global economy that leads to the
accrued interconnectedness of national economies. Globalisation is a wide area
which plays effective role developing performance and operations of an
organisation at large level (Barakat and et. al., 2015). In this present investigation
work Marks and Spencer is the chosen organisation, it is a large British
Multinational retailer company, with its headquarter is in Westminster, London.
The potential motive of the firm is to expand its operations at global level in respect
to attaining higher growth and success within the commercial centre. This project
contains the study about globalisation and its influence over the operations of
business. In this current exloration work, aims and objectives are created on which
the overall work is depend or provide support to the research and literature review
as to creating an appropriative theoritical framework (Lee, Shin and Park, 2012).
However, research methodology will help in rendering a systematic evaluation to
implement investigation activities in right manner and data analysis will take place
through conducting survey with the help of filling questionnaire.
Aim of the
research
To analyse the impact of globalisation over the corporate structure of large
multinational company and major challenges faced by them. A case study on
Marks and Spencer.
Objective of the
research
The significant objectives of this particular research are described as below:
● To study the concept of globalisation in the context of multinational
corporation.
2

● To identify the importance of corporate structure in smooth functioning of
Marks and Spencer.
● To ascertain the potential impact of global expansion over the corporate
structure of Marks and Spencer.
● To determine the major challenges faced by Marks and Spencer during
globalisation of business.
Research
Questions
The major research questions that support the literature of this particular
investigation are described as under:
● What is the concept of globalisation in the context of multinational
corporation?
● What are the importance of corporate structure in smooth functioning of
Marks and Spencer?
● What is the potential impact of global expansion over the corporate structure
of Marks and Spencer
● What major challenges are faced by Marks and Spencer during globalisation
of business?
Research strategy Research methodology provides a design for investigator to follow, allowing them
to conduct their own investigation while using several method to arrive at similar
conclusion. It help the investigator to get feedback for the service provided by them
to their customer (Grayson and Hodges, 2017). Primary method and secondary
method are the two methods of collecting the data.
Type of Investigation : There are generally two type of investigation
mentioned below :
 Quantitative research : It involves collecting of information in numerical
form for statistical calculation so that proper calculation can be drawn. It
includes paper survey, mobile survey etc.
 Qualitative research : It refers to scientific method of data collection which
3

deals with description of things , symbols, concept and meaning. It does not
include numerical facts. It includes interviews and group discussion.
In order to conduct this research both qualitative and quantitative tools are
applied by the researcher because the combination of methodologies are effective
for the research in drawing valid and reliable outcome. The mixture method is
effective in providing proper details by the help of accumulation of numeric and
non-numeric information. Qualitative investigation is effective in developing a
specific theoretical framework in which proper details are provides as to overcome
with the research issue. Quantitative investigation is appropriate in providing tactful
information by the accumulation of data in the form of figures.
Primary/
secondary
research
Data collection is considered as the most essential aspect of research thus an
investigation is based on the data and information accumulated by the researcher. In
an investigation work data and informations are accumulated through different
sources i.e. Primary and secondary method are the two methods used for collecting
the data, these source are descried as under:
 Primary method : This type of information is collected for the first time
and is totally fresh and more reliable (Hitt, Ireland and Hoskisson, 2012).
Several methods of collecting the data are interviews, telephonic method
and questionnaire.
 Secondary method : This type of information is collected by someone else
for other purpose. This information is not collected for first time. Sources of
secondary method includes books, trade journals and magazines etc.
In the present study on understanding consumer behaviour and identifying
factors that influence their buying behaviour researcher will take support of primary
source. Individual will collect fresh data related to buying pattern of customers and
will analyses these details. These fresh details will aid in answering research
questions in most effective manner.
Sources of data In order to conduct this research both primary as well as secondary method is used
by the researcher as both the tools are reliable in accumulation of data in respect to
justifying the issue in effective manner. Primary source is used for conducting
4

survey as in this Questionnaire is considered as a appropriate tool for gathering
information from analysing the perspective of people who are having knowledge
and interest regrading the chosen area of work. On the contrary basis secondary tool
of data collection is effective in execution of literature review by accumulation of
information from relevant sources like books, journals, published research articles
etc.
Population and
sampling
This tool is used to collect information from subset of population. Probabilistic and
non probabilistic tool is used for data sampling. Sampling mainly replicates from
the original population as in this particular range of individuals are select for the
purpose of accumulation of information and data.
In order to conduct this research non probabilistic tool is used as it is both
time and cost effective and sample size taken here. The sample size of 30 is
selected for the accumulation of information as in the employees are the
respondents as they are more effective and appropriate in providing reliable and
accurate information for the intention of drawing a valid and reliable outcome.
Data Collection
method
The primary consideration of an investigation work is to make appropriate selection
of resources in respect to accumulation of data and information from the different
sources, thus data collection can be done through two major aspects i.e. primary
and secondary source of data collection. Primary source is effective in
accumulation of data which is new and accumulated for the very first time, however
in this information is mainly gathered through survey, questionnaire, interview and
observation. On the other side secondary tool is effective in developing a theoretical
framework which helps in drawing a valid and reliable outcome. In this
informations are gathered from books, journals, published research articles etc.
In the present investigation work the analysis is conducted over the impact of
globalisation on the corporate structures of large multinational companies and the
major challenges they face. In this both primary as well as secondary source of data
collection are applied by the researcher as these two are effective in accumulation
of reliable information for the purpose of reaching at the valid and accurate
outcome. Primary source is applicable in gathering information through the
5

perspective of respondents and the people who are having wide area of knowledge
regarding the same as in this questionnaire is papered to accumulate data from the
different perspective of people and on the other side secondary sources are effective
in developing literature review. Thus views of authors and writers are discussed in
the manner of drawing effective outcome.
Time plan and
resources required
Research plan
Activities Wee
k 1
Week
2
Wee
k 3
Wee
k 4
Wee
k 5
Wee
k 6
Wee
k 7
Week
8
Topic selection
Framing aim
and objective
Literature
review
Selection of
research
methods
Analyses of data
Discussion
Conclusion and
recommendatio
n
Edition as per
feedback
Final
submission
Resource requirement
 For the purpose of completion of the investigation work, investigator needs
some key resources that are effective in carry out the work in right manner.
 Investigator requires human participants as respondents to provide reliable
information for the similar area of work. As human participants are essential
6

in conducting survey to gather fact full information.
 Investigator would also require technical resources, as graphs, charts will be
prepared and for that excel will be required. This will help in preparing the
research work in most presentable way.
References Books and Journals
Hitt, M. A., Ireland, R. D. and Hoskisson, R. E., 2012. Strategic management
cases: competitiveness and globalization. Cengage Learning.
Javadian, G. and Singh, R. P., 2012. Examining successful Iranian women
entrepreneurs: an exploratory study. Gender in Management: An
International Journal. 27(3). pp.148-164.
Lee, Y., Shin, J. and Park, Y., 2012. The changing pattern of SME's innovativeness
through business model globalization. Technological Forecasting and
Social Change. 79(5). pp.832-842.
Lepoutre, J. and et. al., 2013. Designing a global standardized methodology for
measuring social entrepreneurship activity: the Global Entrepreneurship
Monitor social entrepreneurship study. Small Business Economics. 40(3).
pp.693-714.
Mahmood, R. and Hanafi, N., 2013. Entrepreneurial orientation and business
performance of women-owned small and medium enterprises in Malaysia:
Competitive advantage as a mediator. International Journal of Business
and Social Science (IJBSS). 4(1). pp.82-90.
Mathews, G. and Yang, Y., 2012. How Africans pursue low-end globalization in
Hong Kong and mainland China. Journal of Current Chinese Affairs.
41(2). pp.95-120.
Mura, L., 2012. Performance of human resource management in an internationally
operating company. Serbian Journal of Management. 7(1). pp.115-129.
Rahimnia, F. and Hassanzadeh, J. F., 2013. The impact of website content
dimension and e-trust on e-marketing effectiveness: The case of Iranian
commercial saffron corporations. Information & Management. 50(5).
pp.240-247.
Savrul, M., Incekara, A. and Sener, S., 2014. The potential of e-commerce for
SMEs in a globalizing business environment. Procedia-Social and
Behavioral Sciences. 150. pp.35-45.
Shenkar, O., Luo, Y. and Chi, T., 2014. International business. Routledge.
Tiwari, R. and Herstatt, C., 2012. Assessing India's lead market potential for cost-
effective innovations. Journal of Indian Business Research. 4(2). pp.97-
115.
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Literature Review
The concept of globalisation in the context of multinational corporation.
According to Jeffrey A Hart, 2015 globalisation can be defined as the integration of
markets within the world economy which therefore increases the interconnectedness of national
economies. Globalisation has melted the border between the nation and enhanced the free trade
that helps in economic integration A multinational corporation is an enterprise that engages in
foreign direct investment and owns activities in more than one country. The investment required
by this corporation out side the country is known as foreign direct investment (Crane and Matten,
2016). The global financial flow between countries represent the interconnectedness and thus
globalisation is a world economy which accelerate the rate of business by the use of new
technology and helps in steady growth of an overall organisation. Multinational corporation may
also outsource their manufacturing process to less developed nation at low cost. Economies
between the country must be interconnected for smooth import and export of goods (Lepoutre
and et. al., 2013). Flow of information also plays a important role in connecting the economies as
effective communication is one of the reason behind the success of multinational corporation.
Marks and Spencer is a British retailer private limited company, which is widely concern
over enhancing its global reach by the help of globalisation, thus the company use the path way
of globalisation and promote their brand at wider level. In the modern business environment
competition within retail sector is high and organisations are widely concern on exploring
business operations at global level for the purpose of attaining higher growth and success. The
key purpose of Marks and Spencer is to restructuring the business: to bolster margins in a
competitive globalised economy; and to improve profitability to satisfy shareholders. The
outcome of the restructuring is also largely the same, with redundancies in France, the rest of
Europe and the global level. Danone is sorting 800 jobs in France as well as 2,500 in the rest of
Europe, involving Belgium, the Netherlands, Italy and Hungary. The key plan of Marks &
Spencer's is more drastic, with 1,700 redundancies in France and a total of 4,400 worldwide. The
only real categorisation among the actions of the two companies based over the global context.
Danone is undertaking restructuring in advance and has promised an exemplary "social plan" to
accompany the redundancies. Marks & Spencer, on the other hand, is seeking to restructure its
way out of a crisis situation and is widely perceived as giving little thought to those losing their
jobs.
8

The importance of corporate structure in smooth functioning of Marks and Spencer.
As per the view expressed by Brian Hill, 2019 Corporate structure is the foundation for
the development of any corporate. Without any proper structure its not possible for any
organisation to grow and earn profit. Structure should be designed in such a manner so that we
have right skills to accomplish company's goal. These goals can be properly achieved by division
of work according to activities performed in an organisation. By adopting organisation structure
Marks and Spencer is able to improve its management effectiveness as it clearly defines the
authority as it facilitates the better understanding of objectives and policy and also improves
communication channel and relationship with its employees which help them to complete their
task efficiently and overall helps in the growth and diversification of the activities of the
company (Firnkorn and Müller, 2012). Implementing of policies and achievement of goals
become easier by organisational structure as it help in dividing the operations and task among
units so that each tasks can be performed effectively. This further support in providing a
direction over which workforce can work to accomplish organisational goals (Mahmood and
Hanafi, 2013).
(Source: Organisational Structure, 2019)
Marks and Spencer is a large fashion multinational retail firm which has its global
business operations and the key concern of the firm is to attaining growth and success within
9
Illustration 1: Organisational structure

global market through execution of their business operations in systematic manner. The company
mainly operates through its retail stores or outlets, so flat organisational structure is the most
suitable way to implement business operations in effective manner. The description of the above
mentioned graph it has been represents that the given structure is effective for Marks and
Spencer in attaining growth through smooth execution of organisational operations by the
support of expertise knowledge. Flat organisational structure is mainly used by Mark & Spencer
as its branches are spread all over the world and it is difficult to maintain the operations all
together. Therefore flat organisational structure is used where there is limited layers of authority
that make it easier for staff member to perform their operations effectively by taking decisions
much quickly.
The potential impact of global expansion over the corporate structure of Marks and Spencer.
According to George N.Root III, 2019 Global expansion of an organisational structure
refers to expansion of a company's business activities into countries throughout the world. It not
only mean making investment out of the country rather maintaining an actual business in those
country. The impact of global expansion has helped Marks and Spencer to grow and expand to
other geographical region with the use of advanced technology and industry ecosystem which
will help the company to develop new market place of its product which overall will increase its
profitability. It also will have a immense effect on the brand value of the company as brand
creates trust among people. The global expansion has also helped the company to gain a
competitive edge over their opponents. Another benefit which company got is the opportunity to
access new talent pools which in term increase the productivity, advanced language skills and
educational background (Mathews and Yang, 2012). Marks and Spencer got an additional
investment opportunities that market can offer this help the company to develop new resources
and forge important connections by operating in global market.
The major challenges faced by Marks and Spencer during globalisation of business.
As per the views expressed by Neil Kokemuller, 2018 globalisation describes how
countries , people and business around the world are connecting with each other in terms of
technology, transportation and media. It allow the small business to gain access to market place
but despite of this it has certain challenges which company has to face during the expansion.
Some of the challenges faced by Marks and Spencer which are as follows :
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 Cost barrier : Global expansion is a complex process because when company is
expanding with other country obviously the cost of doing the business increases.
 Trade barrier : Every nation has unique laws and regulations governing the business. It
is important for the company to understand the legal and regulatory climate of that
country (Mura, 2012). In expanding the business with other country one has to follow
proper norms and legislation , import and export procedure and also has to take licence of
the work of other country.
 Culture barrier : This is also the biggest threat which a company faces during the
expansion because there is difference in the culture and manner of using product is
different as there is difference between the customs, tradition and belief followed by
people.
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TITLE:
To analyse the impact of globalisation over the corporate structure of large
multinational company and major challenges faced by them. A case study on Marks and
Spencer.
TASK 2
P3) Primary and secondary research using appropriate methods for a business research
project that consider costs, access and ethical issues.
Data analysis : Data from various sources is gathered, reviewed and analysed. This type
of analysis help in conducting a research experiment and finding a conclusion.
In order to conduct this research thematic analysis is used because it is theoretically
flexible which means it can be used to answer different types of research question within
different framework.
Ethical issues : Ethics are the standard that help to distinguish between wrong and right.
At the time of conducting the research various issues are face by researcher in terms of time and
money (Javadian and Singh, 2012). Ethical consideration prevents falsifying data and promote
truth which is primary goal. Data collected must be kept private and investigator to consider time
and cost as the key aspect so that research can be done in an organised manner.
P4) Appropriate analytical tools, analyse research findings and data.
Questionnaire
Q1) Have to ever been go through by the concept of globalisation in the context of
multinational corporation?
Frequency
Yes 28
No 2
Q2) According to you globalisation plays vital role in growth of multinational
corporations?
Frequency
Agree 27
Disagree 3
Q3) Which kind of influence does have globalisation over the corporate structure Frequency
12

of Marks and Spencer?
Positive 25
Negative 1
Neutral 4
Q4) According to you corporate structure is effective for the proper management
of the operations performed by multinational organisations?
Frequency
Yes 26
No 4
Q5) What is the need of conducting globalised operations for a scalable
organisation?
Frequency
Higher market reach 8
Brand Recognition 8
Competitive Advantage 7
Maximisation in profitability 7
Q6) What benefits are attained by Marks and Spencer for its global business
operations?
Frequency
Technological Development 5
Wide customers reach 10
Expansion in emerging markets 7
High market share 8
Q7) What are the several challenges faced by Marks and Spencer during
globalisation of business?
Frequency
Cultural Barriers 9
Political Barriers 9
Trade Barriers 12
13

Q8) How corporate structure affects the functioning of Marks and Spencer at
global level?
Frequency
Systematic Operations 10
Cultural Integration 6
Reduction of Errors 6
Ethical Practices 8
Q9) According to you who is the most benefited stakeholders of Marks and
Spencer through its global business expansion?
Frequency
Shareholders 8
Customers 7
Suppliers 7
Employees 8
Q10) Recommend different ways by which Marks and Spencer can easily
overcome with the challenges of globalisation.
P5:Communicate research outcomes in a appropriate manner for the intended audience.
Theme 1: People are aware about the concept of globalisation in the context of multinational
corporation.
Q1) Have to ever been go through by the concept of globalisation in the context of
multinational corporation?
Frequency
Yes 28
No 2
14

Interpretation:
From the description of the above given graph it has been interpreted that 28 out of 30
respondents are aware about the concept of globalisation as they are go through by the aspects of
globalisation that are connected with travel and tourism industry. The remaining people are not
aware about the same due to lack of knowledge and not having potential interest regarding the
similar area of research.
15
28
2
Yes
No

Theme 2: Globalisation plays vital role in growth of multinational corporations.
Q2) According to you globalisation plays vital role in growth of multinational
corporations?
Frequency
Agree 27
Disagree 3
Interpretation:
According to the descriptive analysis of the project it has been analysed that 27 out of 30
respondents said that globalisation plays vital role in growth of multinational corporations, thus
globalisation provides a wide area and opportunity to the organisations to attain growth and
success within the commercial centre. Remaining 3 people are not agree with the same as per
their opinion globalisation does not play an essential role in growth of multinational
corporations.
16
27
3
Agree
Disagree

Theme 3: Globalisation does have positive impact over the corporate structure of Marks and
Spencer.
Q3) Which kind of influence does have globalisation over the corporate structure
of Marks and Spencer?
Frequency
Positive 25
Negative 1
Neutral 4
Interpretation:
As per the description of the graph it has been identified that people give different
perception of the selected area of study. 25 out of 30 respondents said that Globalisation does
have positive impact over the corporate structure of Marks and Spencer. 1 people said
globalisation has negative impact over the corporate structure of Marks and Spencer and
remaining people does not say a single words in regards the same.
17
25
1
4
Positive
Negative
Neutral

Theme 4: Corporate structure is effective for the proper management of the operations
performed by multinational organisations.
Q4) According to you corporate structure is effective for the proper management
of the operations performed by multinational organisations?
Frequency
Yes 26
No 4
Interpretation:
According to the survey report it has been determined that 26 out of 30 respondents said
that yes Corporate structure is effective for the proper management of the operations performed
by multinational organisations, thus corporate structure helps in providing a systematic direction
to the organisational management in implementation of operations in effective way. Remaining
people are not in favour with the same statement as per their opinion corporate structure is not
much required for systematic operations of an organisation.
18
26
4
Yes
No

Theme 5: The need of conducting globalised operations for a scalable organisation.
Q5) What is the need of conducting globalised operations for a scalable
organisation?
Frequency
Higher market reach 8
Brand Recognition 8
Competitive Advantage 7
Maximisation in profitability 7
Interpretation:
From the overall analysis of the project it has been interpreted that 8 out of 30
respondents said that higher market reach is the need of conducting globalised operations for a
scalable organisation, thus globalisation is effective in conducting business at large scale. 8
people are in favour of brand recognition, 7 people are go with competitive advantage and
remaining people are in favour of maximisation in profitability of the firm.
19
8
8 7
7
Higher market reach
Brand Recognition
Competitive Advantage
Maximisation in profitability

Theme 6: Different benefits are attained by Marks and Spencer for its global business
operations.
Q6) What benefits are attained by Marks and Spencer for its global business
operations?
Frequency
Technological Development 5
Wide customers reach 10
Expansion in emerging markets 7
High market share 8
Interpretation:
From the above given data it can be interpret that 5 out 30 respondent state that after the
globalisation of its business operations, Mark & Spencer get benefited with the technological
development by entering into developed countries that are technological hub. But on the other
side 10 respondents state that globalisation of business help M&S in increasing its customer
reach by targeting people over several geographical area. But 8 respondent said that global
20
5
10
7
8
Technological Development
Wide customers reach
Expansion in emerging
markets
High market share

expansion support in enhancing the market share and on the other side 7 said that it help M&S
while expansion in emerging market.
21

Theme 7: There are several challenges faced by Marks and Spencer during globalisation of
business.
Q7) What are the several challenges faced by Marks and Spencer during
globalisation of business?
Frequency
Cultural Barriers 9
Political Barriers 9
Trade Barriers 12
Interpretation:
From the above given graph it can interpret that 9 out of 30 respondent state that the
major issue faced by M&S while globalisation is cultural barrier due to the difference in their
custom and beliefs. But 9 respondent state that it has faced political barriers due to variation in
law practices and on the other side 12 respondents said that Mark & Spencer has faced trade
barrier while its expansion in international market.
22
9
9
12
Cultural Barriers
Political Barriers
Trade Barriers

Theme 8: Corporate structure affects the functioning of Marks and Spencer at global level.
Q8) How corporate structure affects the functioning of Marks and Spencer at
global level?
Frequency
Systematic Operations 10
Cultural Integration 6
Reduction of Errors 6
Ethical Practices 8
Interpretation:
As per the above given graph it has been interpreted that 10 out of 30 respondents said
that effective corporate structure help in ensuring systematic execution of operations. But 6
respondents said that corporate structure in global business support toward integration of culture
to improve practices. In addition to this 6 respondents state that effective corporate structure help
in reducing the errors in the operations performed within the organisation. But 8 out of 30
respondents said that corporate structure help M&S in performing its operations in ethical
manner that also help in improving its brand image at marketplace.
23
10
6 6
8
Systematic Operations
Cultural Integration
Reduction of Errors
Ethical Practices

Theme 9: Different people are the most benefited stakeholders of Marks and Spencer through
its global business expansion.
Q9) According to you who is the most benefited stakeholders of Marks and
Spencer through its global business expansion?
Frequency
Shareholders 8
Customers 7
Suppliers 7
Employees 8
Interpretation:
From the above given data it has been interpret that 8 out of 30 respondents said that
shareholders get more benefited with the business expansion of M&S as it help in improving
their return. Apart from this another 8 respondents said that employees will get more
benefited with globalisation but on other side 7 respondents said that suppliers get more
befit with the cross border practices of M&S. But another 7 said that customers get more
benefit with the expansion of M&S.
24
8
7 7
8
Shareholders
Customers
Suppliers
Employees

P6) Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project.
The Research into consideration is based on the analysis of the impact of globalisation
over the corporate structure of large multinational company and major challenges faced by them.
This is a wide area of academic research which provides an effective direction to the researcher
to enhance their own knowledge base and idea. This research is effective for me in developing
my own knowledge base and skills in the area of execution of an investigation work in right
manner. This research assist me in developing my ability to explore my knowledge in regards to
the impact of globalisation over the operations and corporate structure of an organisation. The
given study improves my personal as well as professional ability and this also assist me in using
appropriate methodological tools for conducting an investigation in right manner.
P7- Consider alternative research methodologies and lessons learnt in view of the
outcomes,as this has not been completed.
In order to collect primary data regarding this research, questionnaire has been used as it
help in collection large amount of data in very limited time period and at relatively lower cost.
There are several tools and technique present for collecting primary data that can also be used
such as interview, brain storming etc. As an alternative of questionnaire, interview can also be
used but it is very time consuming and data collected through this is also in higher amount that
require lots of efforts to shorthand it and present in reliable manner.
CONCLUSION
From the overall analysis of the project it has been discussed that, Globalisation helps in
integrating the market that work toward increasing the inter connectedness of national economies
which has melted the border between nations that help in promoting free trade among countries.
This also supported companies in expanding their reach and increases their multi-national
practices. A multinational corporations are one that get engaged in FDI and own activities with
the help of technologies in order to get growth in business. MNC's also outsource its
manufacturing process in underdeveloped national in order to get low cost labour and resources.
But for performing operations smoothly flow of communication must be effective so the import
and export activities can be performed effectively. From the above analysis it has been
25