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A Case Study on Morrison

   

Added on  2020-12-29

11 Pages3089 Words270 Views
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Research Methodologies(Submission 2)
A Case Study on Morrison_1

Table of ContentsTitle: To analyse brand attributes that lead to increase customer loyalty in retail sector business –A Case Study on Morrison...............................................................................................................1CHAPTER 1 LITERATURE REVIEW INTRODUCTION...........................................................1CHAPTER 2 LITERATURE MAIN BODY...................................................................................1Concept of brand attributes in retail sector business...................................................................1Elements that increase customer loyalty in Morrison.................................................................2Relationship between brand attributes which assists to lead and increase customer loyalty inretail sector business...................................................................................................................3Recommendations ways through customer loyalty develop in Morrison...................................4CHAPTER 3 LITERATURE REVIEW CONCLUSION...............................................................5REFERENCES................................................................................................................................7
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A Case Study on Morrison_3

Title: To analyse brand attributes that lead to increase customer loyalty inretail sector business – A Case Study on MorrisonCHAPTER 1 LITERATURE REVIEW INTRODUCTIONAccording to the views of Verhoef, Kannan and Inman, (2015), in the present study,literature review provides critical evaluation of existing researchers towards particular topic. Itwill help to determine and articulate for known and unknown things or topic. In context ofresearch, it provides proper understanding to fill gap between previous and present study. Scopeof the study also determines generally in right way to find issue and raised on appeal. It isessentially that entails to fulfil aim and objectives within the study. Furthermore, research is tobe undertaken that includes essential guidelines which define explicitly study properly. On theother hand, Ramanathan, Subramanian and Vijaygopal, (2017) stated that literature reviewconsider surveys books, articles and many other resources that are relevant to particular issue. Inarea of research, theory provides proper description, summary and critical evaluation of theseworks in relation with research problem that are being investigated. In extent of the research, itcan be stated that range of perception or understanding define in scope for investigation of thetopic. In contradicting, Nyadzayo and Khajehzadeh, (2016) generated their views that literaturereview has focused on identifying common barriers which enable to certain opportunities that aresuccessfully transitioning that engaged in particular topic and environment. Scope of thisliterature review also experienced which moves away from achievement in circumstances.Furthermore, results also focused on key structural elements which provide to enable learningenvironment that are responsive and relevant for learners. It also focuses to align well withspecific strategic priorities in wider sector. CHAPTER 2 LITERATURE MAIN BODYConcept of brand attributes in retail sector businessAs per the view of Nikhashemi, Tarofder and Haque, (2016), retail branding is strategywhich is based on brand concept and transfers into retail operations and functions. In this regard,retail branding can be understood with comprehensive and integrated marketing managementconcept. Therefore, focusing on building long term customer loyalty and customer preference1
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