A Case Study on: Tata “Nano”: The People’s Car
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A Case Study on: Tata “Nano”: The People’s CarA Case Study on: Tata “Nano”: The
People’s Car
A Case Study on: Tata “Nano”: The People’s Car
Name of the Student:
Name of the University:
Author Note:
People’s Car
A Case Study on: Tata “Nano”: The People’s Car
Name of the Student:
Name of the University:
Author Note:
1ReferencesReferences
Response to Question 1: Tata is one the reputed automobile organizations in India,
and also, around the world. In the following context, Tata is recognized to understand of
dominating the market with a mini sized car. Accordingly, similar vehicles were developed
by Volkswagen (Beetle), Ford (Model T) and British Motor Corp (Mini). These cars were
affordable and were sold to millions of customers, who were observed to struggle to afford
one. Thus, Tata new innovative idea of ‘Nano’ was designated to create a revolution in the
automobile industry (Shafiulla, 2014). The company had planning to create their global
market scene where they would be recognized as a small-car manufacturer, while delivering
these cheap products to the lower middle class (“bottom of the pyramid”) people of the
society.
According to a journal by Kanagal (2015), 49.9% population of Indian population are
employed, however 21.9% are still under national poverty line. Affording a car is a huge
investment for most in the respected nation, though the importance and comparable benefits
are clear and concise to most. In the following case, Mr. Tata also shared his experience of
watching a ride of a scooter with four members of a family. This is extremely dangerous as
any unintended accident is subjected to cause a lot of harm to all the parties, riding. Thus, it
questioned the mind of the designer to create such a vehicle which will be affordable and
convenient to Indian’s needs and requirements, and also will be light on money. Thus, the
engineers and designers, understanding the importance of such development, produced a safe,
all-weather and an affordable form of transport for the family. The car was called ‘Nano’
under Tata Motors.
Response to Question 2: Tata Nano was produced under the criteria of developing it
under $2,500, so that the price would be affordable to most of the Indian nationals. Moreover,
it requires a lot of innovation and bright ideas to produce something under a low budget.
Thus, Tata eliminated air conditioning, power brakes, radios and more features to develop the
Response to Question 1: Tata is one the reputed automobile organizations in India,
and also, around the world. In the following context, Tata is recognized to understand of
dominating the market with a mini sized car. Accordingly, similar vehicles were developed
by Volkswagen (Beetle), Ford (Model T) and British Motor Corp (Mini). These cars were
affordable and were sold to millions of customers, who were observed to struggle to afford
one. Thus, Tata new innovative idea of ‘Nano’ was designated to create a revolution in the
automobile industry (Shafiulla, 2014). The company had planning to create their global
market scene where they would be recognized as a small-car manufacturer, while delivering
these cheap products to the lower middle class (“bottom of the pyramid”) people of the
society.
According to a journal by Kanagal (2015), 49.9% population of Indian population are
employed, however 21.9% are still under national poverty line. Affording a car is a huge
investment for most in the respected nation, though the importance and comparable benefits
are clear and concise to most. In the following case, Mr. Tata also shared his experience of
watching a ride of a scooter with four members of a family. This is extremely dangerous as
any unintended accident is subjected to cause a lot of harm to all the parties, riding. Thus, it
questioned the mind of the designer to create such a vehicle which will be affordable and
convenient to Indian’s needs and requirements, and also will be light on money. Thus, the
engineers and designers, understanding the importance of such development, produced a safe,
all-weather and an affordable form of transport for the family. The car was called ‘Nano’
under Tata Motors.
Response to Question 2: Tata Nano was produced under the criteria of developing it
under $2,500, so that the price would be affordable to most of the Indian nationals. Moreover,
it requires a lot of innovation and bright ideas to produce something under a low budget.
Thus, Tata eliminated air conditioning, power brakes, radios and more features to develop the
2ReferencesReferences
cost-friendly system. Noticeably, the all components were adjusted to cut costs. For $10
savings, they redesigned to eliminate the actuators in the headlights, levellers angles were
also adjusted accordingly. Nano is also recorded to be lighter than its competitive models due
to the lessened amount of steel usage during manufacturing. However, the most innovative
aspect is considered to be the modular design, as it can be built, shift and assembled at
various locations.
Any product, when allocated to deliver a quality base material yet have cost-
efficiency, might support inferior quality (Krishnan & Jha, 2018). Tata Motors have
developed a system which is cost-efficient, that is, under $2500. However, it might question
the material quality of the Nano. After overall understanding of the features and development
quality, it has been noticed that the model is not strip out of existing cars for creation. For
cost-efficiency, the model was designed and built to meet the demands of a car-owner, while
luxurious features may become non-existent. The car also has fuel efficiency (50 miles per
gallon) and extra space; compared to its competitors. The car also features safety component
like intrusion-resistant doors, crumple zones, strong seats and anchorages and tailgate of rear
side being glass bonded to the body. The tubeless tires are fitted to enhance the safety. The
body is all-sheet-metal. Thus, cheap price is not equal to cheap quality, in this developmental
respect to Nano.
Response to Question 3: TATA announced about the TATA NANO project in the year
2006. The project was to be setup at Singur, West Bengal, India. The company started to face
the problem as soon as it bought the 1000 acre of the farmland for the factory. The farmers
were offered compensation by the government but, the farmers with small land holding
refused that compensation. The company insisted that the supplier has to be close to maintain
the low cost of Nano. After no outcome of the steps taken to avoid the situation the project
cost-friendly system. Noticeably, the all components were adjusted to cut costs. For $10
savings, they redesigned to eliminate the actuators in the headlights, levellers angles were
also adjusted accordingly. Nano is also recorded to be lighter than its competitive models due
to the lessened amount of steel usage during manufacturing. However, the most innovative
aspect is considered to be the modular design, as it can be built, shift and assembled at
various locations.
Any product, when allocated to deliver a quality base material yet have cost-
efficiency, might support inferior quality (Krishnan & Jha, 2018). Tata Motors have
developed a system which is cost-efficient, that is, under $2500. However, it might question
the material quality of the Nano. After overall understanding of the features and development
quality, it has been noticed that the model is not strip out of existing cars for creation. For
cost-efficiency, the model was designed and built to meet the demands of a car-owner, while
luxurious features may become non-existent. The car also has fuel efficiency (50 miles per
gallon) and extra space; compared to its competitors. The car also features safety component
like intrusion-resistant doors, crumple zones, strong seats and anchorages and tailgate of rear
side being glass bonded to the body. The tubeless tires are fitted to enhance the safety. The
body is all-sheet-metal. Thus, cheap price is not equal to cheap quality, in this developmental
respect to Nano.
Response to Question 3: TATA announced about the TATA NANO project in the year
2006. The project was to be setup at Singur, West Bengal, India. The company started to face
the problem as soon as it bought the 1000 acre of the farmland for the factory. The farmers
were offered compensation by the government but, the farmers with small land holding
refused that compensation. The company insisted that the supplier has to be close to maintain
the low cost of Nano. After no outcome of the steps taken to avoid the situation the project
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