Comparative Study on Investment Behaviour of Women Investors

Running head: A COMPARATIVE STUDY ON INVESTMENT BEHAVIOUR OF WOMEN
INVESTORS IN BERLIN, GERMANY AND PUNE, INDIA
A Comparative Study on Investment Behaviour of Women Investors in Berlin, Germany and Pune,
India
Name of the Student
Name of the University
Author’s Note

A COMPARATIVE STUDY ON INVESTMENT BEHAVIOUR OF WOMEN INVESTORS IN
BERLIN, GERMANY AND PUNE, INDIA
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Acknowledgement
I would like to thank my University and the professor for allowing me to contribute as well as
providing opportunity to complete my research despite of all challenges that I have faced. It will not
forget the efforts that are made by the professors and other for guiding me with patience, guidance
and understanding. I would not have completed this research without their guidance and
understanding and you are all special to me.

A COMPARATIVE STUDY ON INVESTMENT BEHAVIOUR OF WOMEN INVESTORS IN
BERLIN, GERMANY AND PUNE, INDIA
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Abstract
This research has focused on the comparative study on the investment behaviour of women investors
in Berlin, Germany and Pune, India. The primary chapter is the introduction which centres out the
common data around the thought in topic with the research. The targets of the research for the most
part has been talked around in this distribute another to the research restrictions. Other than, it in
change highlights the research questions close to point and targets of the research. Insides the second
chapter, it contain of composing arrange which centres out the components that are to be tended to
internal parts the research. It interface of openings and threats interfacing evaluation of competitive
advantage and techniques for moving forward the execution. In chapter three, it highlights the
methodology which centres out the strategies through which the research has been conducted. It sets
the considering, approach, and organize, data collection method and test of the research around sheds
light. The fourth chapter joins the results around and disclosures where the results about around are to
be studied and checked on as per the current circumstance which it highlights the looking over,
assessment, openings, threats and competitive procedure. Inside the final chapter, it deals with the
conclusion adjoining recommendation and utilization with the concluding thoughts have been said at
the side tending to the goals and certain recommendation.

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Table of Contents
Chapter 1: Introduction..........................................................................................................................6
1.1 Background Information..............................................................................................................6
1.2 Research Topic............................................................................................................................8
1.3 Research Aim..............................................................................................................................8
1.4 Research Questions......................................................................................................................8
1.5 Research Objectives.....................................................................................................................8
1.6 Hypothesis...................................................................................................................................9
Chapter 2: Literature Review...............................................................................................................10
2.1 Comparative analysis of investment behavior of the women investors in Pune, India and Berlin,
Germany..........................................................................................................................................10
2.2 Investment Behavior of the women investors in Pune, India.....................................................12
2.3 Investment Behavior of the women investors in Berlin, Germany.............................................13
Chapter 3: Methodology......................................................................................................................15
3.1 Research Design........................................................................................................................15
3.2 Research Philosophy..................................................................................................................15
3.3 Research Methods......................................................................................................................15
3.4 Sampling Methods.....................................................................................................................15
3.5 Sample Size...............................................................................................................................16
3.6 Limitation..................................................................................................................................16
3.7 Data collection Method..............................................................................................................16
3.8 Data analysis Techniques...........................................................................................................16

A COMPARATIVE STUDY ON INVESTMENT BEHAVIOUR OF WOMEN INVESTORS IN
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3.9 Ethical Issues.............................................................................................................................16
Chapter 4: Data analysis......................................................................................................................18
4.1 Primary data analysis.................................................................................................................18
4.2 Secondary data analysis.............................................................................................................29
Chapter 5: Conclusion and recommendation.......................................................................................31
References...........................................................................................................................................35

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Chapter 1: Introduction
Financial investment is aimed at delivering financial security to the investors. Financial
market plays the catalyst role to accelerate the investment activities. Stock, bond and mortgage are the
fundamental tools through which the investors initiate their investment process. Investments can bring
potential impacts on the well-being of the investors. Women today, are capable of making investment
in bank deposits, gold, provident funds, real estate and post office. A considerable portion of the
workforce now belongs to the women employees. Many financial investments in terms of
professionally and personally, get controlled by women. This in turn, makes the women to be more
focused on the financial investment. Women are interested in enhancing the return on their investment
through different avenues. In this way, both the present and future expectation can be achieved. With
the growing autonomy in the decision making power, women are now playing a catalyst role in
accelerating the socio-economic growth of a nation. Earning money can provide the financial
independence, but it does not provide financial assurance (Sashikala and Chitramani 2017).
Meanwhile, circumstances are different for women across the sample countries. The study is aimed at
comparing the difference situations for the women investors hailed from Pune, India and Berlin,
Germany. Pune and Berlin are the metropolitan cities of Indian and Germany respectively. The
standard of living of these two cities is comparatively high combined with high per capita income. In
this regard, the comparative analysis illustrates the difference in the investment pattern of the women.
1.1 Background Information
Initially the role of the women is restricted to the limited boundary of the household sector.
They are not allowed to participate in the professional workforce and they are not even allowed to
take education. Meanwhile, the importance of the women education gets realized by the society. In
nowadays, they are highly qualified and are engaged in the important professional fields. In the
context of the financial market, the role of the women investors is highly appreciable (Fraune 2015).
Data reveals that a great percentage of working women is continuously increasing in the advanced
cities, including Berlin and Germany. It is observed that culture is the influencing factor for the
financial investment. Indian culture is the traditional nature. People in Pune prefer to follow the
traditional saving investment method, like, savings in bank deposit, post office and national savings
paper. As a result, most of the Indian women like to follow traditional investment process which is
embedded with less risky factors (Calcagnini, Ferrand and Giombini 2015). Indian women
emphasizes on the long-term investment process as to protect their family and children.
On the other hand, the investors in Berlin are influenced by the advanced culture. Investors
are risk lovers. They intend to earn huge profit in return of the small size of the investment (Marinelli,
Mazzoli and Palmucci 2017). Women also structure the investment process which will give them
relatively large return amount. Sensitivity of the investment to liquidity is further subject to the

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financing constraints. As Berlin is a part of a developed country, the per capita income is greater than
that of the people of Pune. Irrespective of the geographical and cultural differences, all good investors
are aimed at improving the return through an effective balance between risk and return ( Insler,
Compton and Schmitt 2016). It has been observed that India has been experiencing a growing
participation rate of the women. As far as the IMF report is concerned, the existing women labor force
can intensify India’s 30% GDP as compared to men. The matured performance of the women labor is
the reflection of the high qualification rate, government incentive policy and social support. The
cumulative effect of all these socio-economic factors result in the advancement of the women
participation rate in the workforce.
In case of Berlin, majority of the women employees are more privileged with respect to India.
Women are professionally qualified and they do not need to bear the family expenses as the Indian
women do. Therefore, the women in Berlin can save more, which in turn increases the investment
level of the women. Nevertheless, women investors in Berlin can take investment risk owing to
having the commendable financial strength. On the contrary, women investors in Pune do not have the
strong financial capability. Moreover, India suffers more from financial defaulter cases due to lack of
the government intervention (Kansal and Zaidi 2015). This discourages the investors to forward the
investment process because of the dearth of the government support and reliable information
regarding the financial investors. This impedes the investment volume from the women investors.
Referring to the financial rules and regulations, Germany follows rigid financial system. As a
consequence of that, financial institutes try to follow the standard measure of the national finance
market (Hauff 2014). This lowers then non-compliance investment activities and boosts the
investment. Overall, this leads the women investors to the higher investment level.
Referring to the above discussion, the paper continues to investigate the factors responsible
for the different investment patterns of Pune and Berlin. It is confirmed that Indian women own
conservative thoughts which do not allow them to explore the new investment avenues, like, mutual
fund, share and bonds (Bai, Philippon and Savov 2016.). The interest on the savings deposit is the
principle source of their financial investment. On the contrary, women investors hold dynamic
concept on the investment. Apart from the conventional investment in banking, the Germany women
investors are reported to have towards the modern investment tools. However, every investment is
endowed with considerable size of risk. It is an important task for the investors to control the risk
factors while dealing with the investment level. The return on investment needs to be assured in such
a way that loss will not exceed the profit. Therefore, the women investors are required to do
significant research work before doing any investment in the financial market (Segal, Shaliastovich
and Yaron 2015). In this context, the current research paper strives to enlighten the readers with the
possible consequences of the investment initiatives taken by the women investors in Pune and
Germany.

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1.2 Research Topic
Considering the important role of the women investors in the socio-economic development
and their different approaches to the investment process, the research topic for the current study is
decided as ‘A Comparative study on Investment Behaviour of Women Investors in Berlin, Germany
and Pune, India’.
1.3 Research Aim
Investment is the reflection of the critical analysis of individual’s saving activity. Every
investment decision is subject to financial security, income stability, appreciation and profit
(Miyajima and Shim 2014). The scope of the current research is to find out difference in the saving
patterns, financial planning, liquidity and long term growth return for the women investors across the
considerate two cities. The insight view of the current research attains to highlight the way which will
improve financial planning through a systematic way including the SWOT analysis (Okech and
Mukoba 2016). Further, the paper is aimed at finding out the appropriate investment portfolio options
among bonds, insurance, stocks, debentures, tax saving schemes, pension funds, shares, real estate
and others available options for the women investors. Nonetheless, the researcher attains to
investigate different investment aspects of men and women (Haselhuhn, et al. 2017). In general,
women like to follow sustainable investment goal than men implying that present and future
consumption will not be hampered due to the investment planning.
1.4 Research Questions
 How a woman as an individual investor does influence the economic development?
 What are the types of investment options available for the women in respect of their different
investor profiles?
 What are the important future aspects of the financial goals?
 Why financial planning is important for the investment?
 Why the investment perspective of women is different from men?
1.5 Research Objectives
Based on the interest of the research topic, the following research objectives have been
highlighted.
 To find out the investment pattern of the women investors in respect of the two cities.
 To examine the influencing factors in case of taking the financial investment decision
 To observe the financial planning in terms of negotiating the risk with the return on the
investment.
 To find out the appropriate set of investment approaches, like, assets, insurance, capital
market, jewelry for the women investors.