Marketing Plan for Infinity Clothing: Branding, Target Market, Pricing, Distribution and IMC

INTRODUCTION
The comprehensive plan, which constitutes the marketingand advertising activities of a company, is known asmarketing plan.
The purpose of this presentation is to present acomprehensive document of the marketing plan of theinfinity clothing.
The branding strategy will be discussed
The target market will be highlighted
The pricing strategy will be highlighted
The distribution strategy will be provided
The IMC (Integrated Marketing Plan) will be discussed.

BRANDING STRATEGY
A brand needs to set long-term plan to achieve its marketingobjectives within a stipulated period (Armstrong, 2015).
An effective branding strategy will address consumeremotions, consumer needs and competition as well asbusiness activities will experience the impact of thestrategies (Rufaidah, 2017).
Branding strategy for Infinity clothing should consists of thecommunication objectives including the visual aspects of thebrand (Armstrong, 2015).
Brand name is Infinity Clothing and logo will be a sign of‘create’ with colours bursting out of it.
Slogan of the brand will be “From the house of the creativemaster”.

BRANDING STRATEGY
Visual aspects of the brand (logo) will reflect the message ‘creating fashionwith changing trends’.
Verbal strategy of the brand will be concentrated on the social mediacommunication and advertising campaigns.
The brand story will influence the buying behaviour of the target market, asthey will be attracted towards buying affordable fashion to satisfy theirlifestyle maintenance urge.
The video link for branding strategy is given below:
https://www.youtube.com/watch?v=IeFY0eNa0CE