Critical Evaluation of B2B Relationships for Atelier's Supply Chain

This report critically evaluates the business-to-business (B2B) relationships of Atelier, a clothing brand, focusing on its supply chain and customer relations. The analysis examines how Atelier attempts to manage its supply chain and customer relationships by creating transparency between suppliers and customers. The report emphasizes the importance of building strong relationships with suppliers to maintain a reliable supply chain. It also highlights the significance of managing customer relations to increase the loyal customer base and gain a competitive edge. The report acknowledges the challenges in managing B2B relationships, including identifying the needs and expectations of suppliers, while also discussing potential issues or barriers Atelier might face. The report references a journal article to support its findings and provides a comprehensive overview of the complexities involved in B2B relationship management within the context of a clothing brand.

A Critical evaluation of business to
business relationships maintained by the
organization

Table of Contents
Main body..................................................................................................................................................2
REFERENCES..........................................................................................................................................3

Main body
It is quite important and beneficial for any brand or company, whether it operate at
national or international level of maintain their business relation. Atelier as clothing brand
attempts to manage its supply chain and consumer relationships, by taking varied initiatives in
term of creating transparency between suppliers and customers. Firm may take each step towards
building strong bond with suitable and trust worthy suppliers which in return maintain supply
chain relationship between company and its suppliers or distributors (Brun, Karaosman and
Barresi, 2020). It is quite beneficial and useful initiative that company may take. Furthermore,
along with this, its management may approach to maintain and manage customer relations which
in return increase loyal customer base, even better than rivals that has been operated in similar
industry from longer time to gain competitive edge and become market leader, which is not that
easy to be.
It can be critically evaluated that managing business to business relationships for example
supply chain and consumer relation is beneficial for brand, but not easy while conducting
practice into practical manner. As it requires a lot of attempts and consumes time, all in all it
bring challenges in front of company to identify the needs and expectations of suppliers which
enable it to manage relationship with both of stakeholders. Along with providing benefits, by
maintain connections with suppliers, etc. Atelier may face varied issues or barriers, which is not
that simple to overcome.

REFERENCES
Book and Journals
Brun, A., Karaosman, H. and Barresi, T., 2020. Supply chain collaboration for
transparency. Sustainability. 12(11). p.4429.