A Critical Investigation on Loyalty Card Scheme in UK's Top Supermarkets

A Critical investigation on the loyalty card
scheme in UK's top supermarkets make it
more competitive in comparison with
competitors

Abstract
The Dissertation reviews the results from the investigation of UK’s top supermarket loyalty card
schemes and analyzes the impact based on comparison of different types of supermarket from
each other after evaluating the different methods and techniques of loyalty schemes. British
supermarkets are growing in popularity everywhere. Highways in the UK around the 1950s, the
sector has grown rapidly in recent years, and recently UK supermarkets have become a strong
retail tycoon. This study addresses the knowledge gap when applying environmental standards in
the UK supermarket sector. The supermarket will also provide a deeper understanding of CSR
involvement in complex discrimination strategies. Secondary analysis is used to review corporate
social responsibility reports published by UK supermarkets and generate a mixture of qualitative
and quantitative data for review. Each supermarket is then evaluated based on the level of loyalty
schemes, with the results being the highest scored by the discount market and the lowest scored
by some UK supermarket giants based on evidence reflecting the renewal that occurred in the
UK supermarket. The market share of discount stores has been rising rapidly in recent years.
These results suggest that supermarkets that best operate and use attractive loyalty schemes get
benefit in the form of reducing competition in an open market despite providing similar services
as delivering by other competitors. Recommendations are given on how supermarkets can
improve loyalty schemes and sustainable development, the need for a standardized customer
retention reporting method, and possible future research on an international scale.

Table of Contents
Abstract............................................................................................................................................2
Title: A critical investigation on the loyalty card scheme in UK’s top supermarket makes it more
competitive in comparison with the competitors.............................................................................5
1. INTRODUCTION.......................................................................................................................5
Research Aim:........................................................................................................................5
Research Questions:...............................................................................................................5
Research objectives................................................................................................................6
Rationale of the research........................................................................................................7
2. LITERATURE REVIEW............................................................................................................8
2.1 Different loyalty clubs scheme of UK top supermarket...................................................8
2.2 Impact of those loyalty club schemes on organisation strategies with competitor..........9
2.3 To visualise how the loyalty club schemes changes organisation strategies with
competition...........................................................................................................................10
2.4 To recommend new and improved strategies for loyalty schemes for UK top supermarket.
..............................................................................................................................................12
Conclusion.....................................................................................................................................14
3. Research Methodology..............................................................................................................15
3.1 Introduction....................................................................................................................15
3.2 Research methodologies.................................................................................................15
3.3 Research approach..........................................................................................................17
3.4 Quantitative and Qualitative approach...........................................................................17
3.5 Data collection methods.................................................................................................18
4. Analysis......................................................................................................................................19
4.1 Introduction....................................................................................................................19
4.2 Findings..........................................................................................................................19
Conclusion.....................................................................................................................................22
References......................................................................................................................................23

Title: A critical investigation on the loyalty card scheme in UK’s top
supermarket makes it more competitive in comparison with the
competitors.
1. INTRODUCTION
In current business environment, there are different factor which have to be used by
business firm in order to meet needs and perform function in effective way to meet needs and
make effective use of loyal customer. There are different sachems which are used by business
firm. These are effective to meet needs and perform function in accordance to current customer
base of firm. Loyal Customers are important for an organisation and all the businesses take
actions and make strategies to attract more customers and gain loyal customer base. A loyalty
program is a kind of marketing strategy that is designed by companies to encourage customers.
In relation to current researcher report, it is based on different supermarket firm. These are
performing number of pre-program in order to retain customer in market and perform in effective
way. ASDA, Tesco and many other firms are doing this function in order to perform loyalty
program. This repost also consist instruction on use of effective literatures and well set
secondary data. This is effective to meet needs and manage customer according to needs of
business firm. These firms are using function in order to manage roles and perform all activists
according to basic resources. These programs are beneficial for firm in meeting objectives and
performer all those work according to needs. There are different factor which have to be used in
order to meet needs and perform function in effective way. There are different roles which are
played by these schemes and manage roles according to requirement.
Research Aim:
The aim of current research is “to investigate loyalty card scheme in UK’s top supermarket
makes it more competitive in comparison with the competitors”.
Research Questions:
 What are the different loyalty clubs schemes of UK top supermarket?
 What is the impact of those loyalty club schemes on organisation strategies with
competitor?

 How loyalty club sachems changes organisation strategies with competition?
 What are new and improved strategies for loyalty schemes for UK top supermarket?
Research objectives
 To identify different loyalty clubs schemes of UK top supermarket
 To evaluate the impact of those loyalty club schemes on organisation strategies with
competitor
 To visualise the how loyalty club sachems changes organisation strategies with
competition
 TO recommend new and improved strategies for loyalty schemes for UK top
supermarket.
Overview of the research
Loyalty schemes are important factor which is related to promoting function of firm
which helps in meeting needs and performing task in effective way. This is help full in meeting
needs and performing task according to needs. These are different factors which are used under
this report and manage roles according to function. This report consist discussion about different
factor where secondary data is used to meet objectives and perform all reviews. This is helpful in
meeting needs and performing all those function which helps business firm in meeting all those
function which helps in relating employees and building effective function. Under this, it also
includes discussion about data which is used by researcher to perform in effective way and meet
fulfil research objectives. Under this different literature will be used to review and manage data
which can be used to perform function and gain advantages according to needs. This is also
related to getting function which will helps in meeting all those reasons which are used to gain
information about different factor. This research also consist discussion about different factor
which will use to manage all data and perform function in effective way. There are various there
are different factors under this research report which are considered in order to ascertain the
objectives and perform the function and effectively. The research is placed on the incentive