Global Marketing Concepts

GLOBAL
MARKETING
CONCEPTS
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
The Glocalisation framework......................................................................................................3
Benefits of ‘think globally but act locally’ strategy....................................................................4
Glocalisation and its example.....................................................................................................4
TASK 2 ...........................................................................................................................................5
India- an emerging market..........................................................................................................5
The political risks of India..........................................................................................................5
The economic environment of India...........................................................................................5
The advantages and disadvantages for a UK company in India.................................................6
TASK 3............................................................................................................................................6
Triggers and motives that cause companies to internationalise..................................................6
TASK 4 ...........................................................................................................................................7
Market expansion strategy..........................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................9
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INTRODUCTION
Global marketing is the concept used by organisations where they have to make the
strategies to design, introduce, promote, distribute, etc. the products in the international markets
(Rana and et.al., 2020). It involves planning and creating products for the global market. The
report includes the glocalization framework, emerging markets, internationalisation and
strategies for expanding markets.
TASK 1
The Glocalisation framework
Glocalisation is the process in which organisations enters to diverse markets and meets
the needs of each geography. It is the combination of two strategies of marketing which is
globalisation and localization. This means that the products and services are distributed in the
global market but are according to the needs of customers in the local market. They are the
adaptation to the global products in the local goods. This is an expensive products and use
different resources of the society. It is the economical integration with the use of better quality
products to give good experience to customers (De Mooij, 2019). Glocalization is an effective
approach used by organisations to expand business and make strategies for long term growth. It
helps the organisation to achieve success but when the strategies are made they should be
according to the goals of the organisation and the local market.
Benefits of ‘think globally but act locally’ strategy
 The customers and suppliers will get the experience of a brand whenever they will visit is
despite of the fact which location they are in.
 This has reduced the cost of operations because of optimization of resources. They can
have plants in many countries and improve the quality of products.
 Glocalization helps the organisation to develops the brand and satisfies the needs of
customers, suppliers and organisations across the globe.
 It is an effective approach where the organisation will have the plans for long term
growth and they have to include the cultural differences and characteristics of their
marketing strategy in new products.
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