Analysis of Entrepreneurial Studies and Research Papers

This assignment involves analyzing a collection of research papers and studies related to entrepreneurship. The task is to identify key themes, concepts, and findings from various publications, including articles, journals, and books. Specific details include extracting information on entrepreneurial culture in family businesses, creative destruction, entrepreneurial activity and regional competitiveness, entrepreneurial marketing, and more. The goal is to provide a comprehensive summary of the research papers and studies, highlighting their significance and relevance to entrepreneurship.

Identifying Entrepreneurial
Opportunities

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Background information about those sources that inspired your idea and what motivated you
personally in wishing to set up your own business.....................................................................4
An introduction to your business idea and what it is, and who and where your potential
customers.....................................................................................................................................6
A competitor analysis that looks at the competitive marketplace...............................................7
Gap analysis, current and future situations and objects of business ideas..................................8
Market research to support viability for your business idea.......................................................9
Why your business idea is viable, what are the strengths and weaknesses.................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Entrepreneurship is an chain of activities by designing, launching and running a new
business which is initially a new business. People who build or create these business known as
entrepreneurs. It relate with transforming world by solving by gigantic issues or problems. It
should be possible by social change, by building new products in an innovative way for life
changing solution. This report is based on developing a new idea or concept by formalised new
entrepreneurial opportunities in UK market that is start a new venture which bring a new concept
in coffee which is coffee with brown sugar to enchant attention of consumers in positive way.
That new concept is for people who are want new concept and it also relate with start a new
venture coffee with fusion to grab large market share. This report based on gap analysis of an
entrepreneurial idea by find out SWOT framework to identify viability of a project.
MAIN BODY
Background information about those sources that inspired your idea and what motivated you
personally in wishing to set up your own business.
Entrepreneurial ideas and innovation are very much important for an organisation to
reach at desirable goals and objectives in proper way (Anderson and et.al ., 2015). For an
organisation to select right kind of ideal or concept in market that helps in growth and success of
venture. To lead in market organisation planned to develop a new concept that is coffee with
brown sugar that are preferable for health conscious consumers. By using Peter Drucker's model
which helps in find out viability of a business that are as follows:
The unexpected:
in a business circumstance or situations are uncertain in nature that pace towards failure
of an business idea or concept. In that organisation they bring new idea or concept that give
inspiration to their managers to bring coffee with organic brown sugar to give new concept to
reap benefits in business.
Incongruity:
In that phrase of developing innovation consist of collection of proper knowledge and
information according to the taste and preferences of their target consumers so that organisation
can get success (.Cruz, Hamilton and Jack, 2012. ). Coffee delight by using surveys and

feedback from their consumers that they prefer to take new coffee with organic sugar for health
conscious consumers.
Process needs:
In that phrase organisation before identify new idea or concept, find out potential
weaknesses in their project that helps to entrepreneur to reach at desirable goals and objectives.
This idea or concept is an great source of business idea that assist in developing a new venture.
Industry and market structure change:
Due to the fierce competition in marketplace organisation use advance tools and
techniques to bring innovation in their products and services in positive way (Gilbert, 2012..). In
case of coffee delight they evaluate needs of their consumers and aimed to launch a new product
that is coffee with organic brown sugar.
Demographics:
Demographic is an important source while start a new idea or concept, in demographic
many important components consist that are age, gender and qualification of their potential
consumers. Dynamic in that factors affect the whole idea or concept, to keep pace that changes
coffee delight aimed to apply a new concept that is coffee with organic brown sugar to capture
health conscious consumers.
Change in perception:
Perception is an important factor of both consumers which vary frequently because
intense competition in market and technological advancement. To lead in market and give
delighted experience to consumers for that organisation bring new concept.
New knowledge:
Knowledge and information are very much important for an organisation before
launching a new product into marketplace that is taste and preferences of consumers, major
competitors and their plans with policies ( Guerrero, Urbano and Fayolle, 2016.).
From the above sources it has been summarised that new ideas and concepts are very much
important for Coffee delight to build sustainability in marketplace.
An introduction to your business idea and what it is, and who and where your potential
customers.
For an organisation entrepreneurial idea or concept helps in gain growth and development
by provides products and services in an innovative way (s and Hultman, 2013.). In an

organisation business idea are majorly collection of ideas or thoughts that should be grab after
collecting opportunities to start a business venture. To get success business idea should be good
enough according to needs and demand of potential consumers in a significant manner. The
business idea of coffee delight bring a new business idea that is coffee with organic brown sugar
that helps to consumers away from calorie and harmful effects of sugar on their health so that
they can easily consume it. In that case Coffee delight build a new concept which is coffee with
brown sugar that helps to enhance sales and market share.
Target audience:
Before launching a new project into marketplace, organisation have to frame their
products and services according to consumer needs and demands. In case of Coffee delight they
bring new concept that is coffee with organic brown sugar and their target consumers are people
who are health conscious and not want to consume sugar for reducing calorie. That consumers
are their potential one but people from all class can consume that coffee because it is healthy in
nature. That coffee should be available at prime location in market of UK so that all consumers
can easily grab attention of large no. of consumers. Organisation use various kinds of
promotional tools and techniques to grab attention and reach at large no. of consumer base. In
addition to by mouth publicity that helps in accord products according to consumer needs and
demands.
A competitor analysis that looks at the competitive marketplace.
Every organization want success for that proper analysis about strategies of competitors
in marketplace. To beat competitors organization have to analyses and evaluate strategies of their
fierce competitors and tendency of consumers in market of UK. So after that it proved good
opportunity for an organization to develop a new idea or concept for Coffee delight to launch a
new product into market. For that organization have to evaluate Porter's five force model to
analyses potential competitors.
Porter's five force model:
Porter's five force model is an effective tool to analyze and evaluate strength and their
strategies that helps to Coffee delight to remain always competitive into marketplace.
Threat of new entrants:
In case of coffee delight their concept of coffee is new and unique enough to attract large
no. of consumer base and manage sustainability in an competitive world (Hmieleski, Carr and

Baron, 2015.). In that scenario any organization who want to launch a new concept in market
they require huge investment with research and development to reach out desirable outcomes so
threat of new entrants is less in that case.
Threat of rivalry:
Coffee delight deals in market of UK, in which the consumers prefer to eat and drink a lot
and enjoy with family and friends. So the main trend of drinks rise in coffee and other drinks so
there are vast opportunities for coffee and other drinks for Coffee delight to reach at large no. of
consumer base (Jiang and et.al ., 2016). There major competitors are Costa, caffe Nero and
Coffee Costa day etc.. so in that scenario threat of rivalry is high because there are large no. of
competitors are already exist in market that have vast product portfolio.
Bargaining power of suppliers:
In case of coffee delight there are few number of suppliers in that industry because
suppliers of organic raw material is low in marketplace. For that suppliers are plays dominant
role in industry and raise prices as they want in industry. Hence in that case bargaining power of
suppliers are high.
Bargaining power of buyers:
Bargaining power of buyers are very much important for Coffee delight that they aimed
to provide quality products and services. In case of coffee delight consumers are very much
demanding and cost of switching is low so that organization have to always have to update their
products and services. So in that scenario there are high level of bargaining power of buyers that
majorly impacts on profitability level of Coffee delight.
Threat of substitute products:
In case of Coffee delight they come in market with new product that is coffee with
organic brown sugar but due to fierce competitors in market and consumers have lot of options in
drinks such as lassi, milk and major drinks that declines ratio of profitability for an organization.
So in case of Coffee delight their threat of substitute are higher.
Gap analysis, current and future situations and objects of business ideas.
Gap analysis is an tool or technique for accessing the difference in activities and
performance of a business's information systems application to evaluate that business
requirements are met with business objectives and goals and what kind of steps should be taken
to match with requirement of business (.Karlesky, 2015.).

To reach at organizational goals and objectives, coffee delight have to find out gaps so
that proper measures should be taken. To find out gaps organization adopts Mckinsey 7s model
that are as follows:
There are 7 major elements in an organization to reach at desirable goals and objectives in which
some comes under soft and others in hard elements.
Hard elements:
Strategy:
Strategy is an important tool that helps in giving direction about what has to be achieve
and what actions should be require to attain desirable goals and objectives in which strategy
plays crucial role.
Structure:
Structure is an important element that helps in accord with division and organizational
structure so that each and every activity should be coordinated in proper way (Koryak and et.al .,
2015.). In case of Coffee delight they follow an definite structure to reach at desirable goals and
objectives.
System:
It is an process by which day to day works and activities should be conducted to reach at
desirable goals and objectives. In case of Coffee delight they follows an definite system that
helps to reach at desirable goals and objectives.
Soft elements:
Shared values:
Shared values consist of norms, standards and regulations that helps to coordinate
behavior of an employee to gain effective results in proper way (Miles, 2014.). In case of Coffee
delight they give training and development to employees so that they can gain potential results.
Skills:
Skills are the major capabilities that helps to employees to get proper results that helps to
gain competitive advantage and enlarge business opportunities. In case of Coffee delight they
select best candidates that helps them.
Style:
Style is an important element that denotes about a particular leadership style which helps
in taking important decision at time of any kind of situations or circumstances ( Rahman, and

et.al ., 2015.). In case of Coffee delight that uses situational leadership style that changes
according to situation.
Staff:
Human resource is one of most important assets of an organization that have some
specific skills and capabilities that helps to gain competitive advantages. To gain competitive
advantage firm have to give proper training and development to their employees.
Market research to support viability for your business idea.
It is very much crucial for an organization to gather important knowledge and
information before going into market by understanding changing trends of market. In case of
coffee delight they launch a new product into marketplace for that know response of people are
very much important.
Primary research
Research which is conducted directly by researcher for gathering direct and fresh data. In
this data collect or analysed is for particular topic and used for first time (Renko and et.al .,
2015). Primary research can be done by different techniques such as in-depth interview,
observation, questionnaires etc. it is bit difficult to conduct this type of research because it
requires high cost, a lot of time, resources and some prior information about subject.
Secondary Research
In this research data is analysed from the information that has already been complied and
formatted. Internal and external sources are two main sources of information from where
secondary research data obtained. Internal sources includes financial information, sales data,
storage data etc. External sources mainly consist of government publications, information
available on internet, magazines books etc. with help of these techniques are quick, easy and low
cost research can be done.
Questionnaire
Name:
Age:
Address:

Q1 Does consumer know about organic brown sugar coffee and its attributes ?
 Yes
 No
Q2 Is product able to meet requirements and demands of consumers?
 Yes
 No
Q3 Is price of organic brown sugar coffee affordable?
 Yes
 No
Q4 Is promotional tool of Coffee delight is right according to consumers?
 No
Q5 Is product and services able to gain competitive advantage?
 Yes
 No
Q1 Does consumer know about organic
brown sugar coffee and its attributes ?
Frequency
Yes 30
No 30
Median 30
Mode 0
Mean 30

Interpretation:
From the above graph it has been summarised that equally people know about that new
concept of Coffee delight that denotes that organisation have to focus on their promotional
strategies that plays very crucial role.
Q2 Is product able to meet requirements and
demands of consumers?
Yes 40
No 20
Median 30
Mode 0
Mean 30
30 30 Yes
No

Interpretation:
From the bar chart it has been summarised that it satisfy needs of 40 respondents and 20
respondents deny for it because some consumers properly not know that concept so for that
organisation have to focus on their demand side.
Q3 Is price of organic brown sugar coffee
affordable?
Yes 50
No 10
Median 30
Mode 0
Mean 30
Interpretation:
40
20
Yes
No
50
10
Yes
No

from the above bar chart it has been summarised that 50 respondents said that it is
affordable for them on other hand 10 said that it is not affordable for them.
Q 4 Is promotional tool of Coffee delight is
right according to consumers?
Yes 35
No 25
Median 30
Mode 0
Mean 30
Interpretation:
from the above bar chart it has been summarised that 35 respondents said that it is right
tool to know each and every information of that product but 25 respondents said that it is not
accessible for them.
35
25
Yes
No

Q5 Is product and services able to gain
competitive advantage?
Yes 45
No 15
Median 30
Mode 0
Mean 30
Interpretation:
From the above bar chart it has been summarised that product is so much good and
according to the needs and demands of consumers but on other hand 15 respondents said that it is
not competitive enough.
Why your business idea is viable, what are the strengths and weaknesses.
To achieve organizational goals and objectives it is very much obligatory for Coffee
delight to evaluate each and every factor that in which potential strength, weaknesses and threat
with opportunities that helps in taking right decision (.Sahut, Gharbi and Mili, 2015. ).
Strength Weaknesses
The main strength of coffee delight that it has
new concept that helps in draw attention of
large no. of consumer base.
While enter into new market require huge
investment that is not possible for any
organisation in that case it is very much
45
15
Yes
No

The another major strength that they come in
market with organic product that helps in
increase their brand value and gain competitive
advantage.
To reach at large consumer base organisation
use best promotional tools and taste is all good
of their product.
expensive concept to launch a new product into
market.
The another weaknesses that product should be
based only consumers who are health
conscious and want relevant modifications
time to time.
Opportunities Threats
The main opportunity before them that they
come in market with organic brown sugar
coffee which helps to attract large no. of
consumer base.
They fix price of their product which is
affordable in nature so that vast consumers can
reach from it.
In a competitive world coffee delight have
large no. of competitors that have better
concept and product portfolio that can easily
grab their market share which proved harmful
for organisation.
Consumers are becoming demanding day by
day, in that case they have to bring changes
time to time so that they can update their
product and services time to time.
So these all concepts are important for organisational development and enhancement to reach at
desirable goals and objectives (pigel, 2017.). Organisation have to overcome from relevant
weaknesses so that they can easily establish into marketplace and gain large market share to
remain relevant into market.
 New entrepreneurship have to pay attention on consumer based strategies to provides
products so that they can grab attention of large no. of consumer base (Tseng, 2013).
 They offer discounts and other offers so that they can enlarge business and grab large no.
of consumers.
 They have to taken continuous feedback from the consumers so that they can get right
kind of knowledge of consumers taste and preferences.
 Pricing of new product should be kept at moderate level so that large consumers can
purchase it and organisation can gain profit.

CONCLUSION
From the above report it has been summarised that entrepreneurs business helps in gain
career and economic growth by their new ideas and concepts that are should be possible after
research. An organisation can gain right kind of knowledge and insight after evaluating Porter 's
five force model, Mckinsey model that helps to gain competitive advantage. Organisation have
to build sound strategies that helps in keep moving from an definite path to reach at desirable
goals and objectives. Organisation have to build and frame policies that helps in bridge gap that
helps to organisation in giving delighted experience to their potential consumers.

REFERENCES
Books and journals:
Anderson, B.S., and et.al ., 2015. Reconceptualizing entrepreneurial orientation. Strategic
management journal. 36(10). pp.1579-1596.
Cruz, A.D., Hamilton, E. and Jack, S.L., 2012. Understanding entrepreneurial cultures in family
businesses: A study of family entrepreneurial teams in Honduras. Journal of Family
Business Strategy. 3(3). pp.147-161.
Gilbert, B.A., 2012. Creative destruction: Identifying its geographic origins. Research Policy.
41(4). pp.734-742.
Guerrero, M., Urbano, D. and Fayolle, A., 2016. Entrepreneurial activity and regional
competitiveness: evidence from European entrepreneurial universities. The Journal of
Technology Transfer. 41(1). pp.105-131.
Hills, G.E. and Hultman, C., 2013. Entrepreneurial marketing: Conceptual and empirical
research opportunities. Entrepreneurship Research Journal. 3(4). pp.437-448.
Hmieleski, K.M., Carr, J.C. and Baron, R.A., 2015. Integrating discovery and creation
perspectives of entrepreneurial action: The relative roles of founding CEO human
capital, social capital, and psychological capital in contexts of risk versus uncertainty.
Strategic Entrepreneurship Journal. 9(4). pp.289-312.
Jiang, X., Yang, Y., Pei, Y.L. and Wang, G., 2016. Entrepreneurial orientation, strategic
alliances, and firm performance: Inside the black box. Long Range Planning. 49(1).
pp.103-116.
Karlesky, M.J., 2015. Identifying entrepreneurial opportunities: cognition and categorization in
nascent entrepreneurs.
Koryak, O., and et.al ., 2015. Entrepreneurial leadership, capabilities and firm growth.
International Small Business Journal. 33(1). pp.89-105.
Miles, D.A., 2014. Developing a taxonomy for identifying entrepreneurial risk: An empirical
study on entrepreneurial risk patterns of business enterprises. Journal of Developmental
Entrepreneurship. 19(01). p.1450002.
Rahman, S.A., and et.al ., 2015. Supporting entrepreneurial business success at the base of
pyramid through entrepreneurial competencies. Management decision. 53(6). pp.1203-
1223.
Renko, M., and et.al ., 2015. Understanding and measuring entrepreneurial leadership style.
Journal of Small Business Management. 53(1). pp.54-74.
Sahut, J.M., Gharbi, S. and Mili, M., 2015. Identifying factors key to encouraging
entrepreneurial intentions among seniors. Canadian Journal of Administrative
Sciences/Revue Canadienne des Sciences de l'Administration. 32(4). pp.252-264.
Spigel, B., 2017. The relational organization of entrepreneurial ecosystems. Entrepreneurship
Theory and Practice. 41(1). pp.49-72.
Tseng, C.C., 2013. Connecting self-directed learning with entrepreneurial learning to
entrepreneurial performance. International Journal of Entrepreneurial Behavior &
Research. 19(4). pp.425-446.