This article discusses the role and objectives of the conceptual framework in accounting standards. It explains how the conceptual framework sets the theoretical underpinnings for the recognition, measurement, and disclosure of items in financial statements. It also explores the importance of general purpose financial reporting in fulfilling the informational needs of external users. Additionally, it delves into the concept of prudence, which emphasizes conservatism in financial statements preparation, and substance over form, which focuses on recording events and transactions based on their economic substance. Overall, the article provides insights into the key aspects of accounting standards and their impact on financial reporting.