Human Resources Strategies Within MyGroser Company

This report evaluates the operations and environment of MyGroser Company, which is a newly established business venture in Malaysia, that specialises in the delivery of groceries and other retail products to the customers in the Malaysian retail markets.

A New Business Venture

Table of Contents
INTRODUTION..............................................................................................................................3
MAIN BODY..................................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................4
Factors impacting sustainability within company businesses.....................................................4
Influence of external business environment and sustainability on business tactic and model of
company.......................................................................................................................................5
TASK 3............................................................................................................................................7
Human Resources Strategies Within MyGroser Company.........................................................7
TASK 4..........................................................................................................................................10
Challenges Faced by MyGroser Company and Their Solutions...............................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUTION
A business venture can be created by an entrepreneur with the intention to generate
maximum amounts of financial profits through the operations and functions of the business
venture. Such business ventures are influenced significantly by the external macro environment
in which they operate in and thus the leadership and management of the newly established
business venture are also required to effectively take into account all the external macro forces
and factors present in its macro environment that can influence the operations and profitability of
the business venture significantly (Chelladurai and Kerwin, 2018). This report evaluates the
operations and environment of MyGroser Company, which is a newly established business
venture in Malaysia, that specialises in the delivery of groceries and other retail products to the
customers in the Malaysian retail markets. MyGroser Company was created by its current CEO
Mr. Stephen Francis who created MyGroser Company with the distinguishing feature of the
business organisation possessing its own cloud stores.
MAIN BODY
TASK 1
The Mygroser Company started its production within Malaysia where there are online
services offered for various high quality grocery items such as coffee, milk, snacks, fresh items
and breads for wide range of consumer products within various business goals. The business
model is focused with stringent and larger focus on innovation model where there are various
metrics analysed onto how resources are factored within growth objectives.
 The innovation within services focuses for providing consumers with best advanced
quick delivery of all products not only with easiest delivery factors and also focusing on
keeping best quality metrics. The brand has been known for creating high quality access
platform for consumers with online apps and access to various paradigms with new
technology usage which enables to pool on wider resources and also create strong value
for consumers who get satisfied delivery (Zhang, Cao and Wang, 2018). The current
innovation business model can be understood as widely effective parameter where

current business environment is widely competitively growing on among consumers
demands and within new relative determinants for bringing on best services for online
deliveries and getting orders.
 The business model also profoundly explains sustainability factors within various
innovative avenues and goals through which external business environment are not
negatively impacting onto wider levels. Mygroser company has been also profoundly
focusing to bring on new functional advancement and yielding onto keen synergy within
innovation goals, keenly factoring goals within operations where strategies have been
widely focusing onto competitive development parameters. The Mygroser company has
been economically advancing growth among services of fresh ingredients and grocery
food items within consumer demands and focusing onto producing best online platforms
to reach onto larger business paradigms for higher profitability.
 The external retail industry is competitively growing where Mygroser company being
start-up shall be focusing to bring on wider goals and strongly focus onto new synergy
profitability within long run to keep consumers satisfied with best services and
productive delivery. Company focuses onto sustainable economic development where it
focuses to keep value and demand of consumers captured with strong development
metrics and also to potentially develop new functional innovation technology goals where
vast opportunity is there for growth (Spring, 2017).
TASK 2
Factors impacting sustainability within company businesses
There are various factors which companies have to focus on for developing stronger
synergy and operational fundamentals for long term goodwill development, new leverage
paradigms of strength and for stronger profitability metrics onto higher synergy within
competitive business world.
 There are environmental and business factors which Mygroser company has to focus for
gaining stronger business place and factoring growth objective onto higher goals
productivity and for regaining strength among larger paradigms of innovation for
reaching consumers preferences and growing market demands. The environment factors

are widely dynamic and exploitatively wide for gaining on stronger business place, new
innovation productivity and technical exploration within wider productive marketing
standards where main focus shall be given for stronger business positioning and
eliminating all slow factors which may impact onto longer term (Slack and Brandon-
Jones, 2018).
 This can also be undcerstood with the fact that external environment holds wide
competitive advancement among operations ,ken synergy of innovation and for factoring
on keen synergy of operations within consumer metrics and creative functionality.
Sustainability is strongly developed when new leverage factors of technical advancement
is stringently focused and are also relatively developed with demands of innovative
business world where competition is widely increasing.
 There is another integral factor of Behavioral and Human Relations Factors where wide
focus and strong focus shall be given by Mygroser company for stronger services among
consumers which will enable to build on sustainable business development for longer
working levels and also to gain commitment of all stakeholders. This can also affirmed
with the factors that employees should be given best training and leadership shall be
focused onto new goals through which wider technical efficiency shall be pertained onto
wider demands within business demands.
This is highly important for stronger business positioning and new levels services growth
within higher consumer strength services for reaching onto new levels of competency and
accessibility to wider business investment goals within functional levels of efficiency for larger
business profitability and technical advancement. This can also be productively understood with
the fact that retail industry is blooming with new start-ups, business avenues and companies for
more services focused on organic food products, fresh grocery items and various new relative
functional advancement through which keens development is achieved (Ravinder and
Kollikkathara, 2017).
Influence of external business environment and sustainability on business tactic and model of
company
External business environment consists of political, economic, social, technological, legal
and other factors that may be impact in positive or negative manner. In order to sustain for longer

period and generate revenue, MyGroser as new or start up business must comprehend how all
above elements can impact on its business.
Political factor-
Political environment of a nation is a critical element for MyGroser to consider in daily
business functions and operations (Ufen, 2017). Malaysia is considered as politically stable
nation in the whole world, but it has corrupt political system. Increasing rate of taxation charges
put negative impact on supply chain strategy and activities of organization. According to change
in taxation policy, management has to consider and develop cost effective strategies and work
accordingly which is really very important.
Economic factor-
There are a lot of economic factors accessible in super market sector in which MyGroser
operates that can affect of its business strategy and model or structure as well as activities.
Unemployment rate, inflation rate and other components included in this category. In context of
organization, unemployment rate in Malaysia impact recruitment strategy of supermarket. Due to
this factor, government put high pressure on firms to hire local people in order to improve their
living standard rather than before. Because of this element, company had to change current
recruitment tactic and recruit most people.
Social factor-
Education of people, demographic of individual, consumer’s attitudes towards a services
or product and changes in lifestyle of residential are included in social factors. It can be said that
customers attitude towards food products or home delivery services put negative impact on
MyGroser business strategy related to inventory and management activities. In recent time
buyers are more concern about hygienic factors, they like to purchase organic food items instead
of other one because it affect on health. Due to this factor, management feel more pressure they
monitor overall supply chain activities and reconsider everything which consume time and a lot
of efforts.
Technology factor-

Advancement of technologies put positive impact on marketing strategies and business
production activities (Ismail and et.al., 2018). By using advanced technology for marketing
purpose, company can generate brand awareness and it will make them able to generate more
revenue than other players in supermarket sector. It boosts effectiveness of marketing plan and
allows management of this department to spread information about services all over the world by
advertising in effective manner.
Environmental factor-
Malaysia has a broad range of Fauna and Flora, between 50 to 70 percent of nation is
made up of tropical rainforests. Because of climate change MyGroser sometimes cannot be able
to supply their services and delivery fresh food items to consumers which may impact
negatively. It put high pressure on company to make change in their delivery strategy which is
very important.
Legal factor-
The last and most effective factor of this model is Legal element that put negative impact
on sales and business strategy when company do not follow protocols and laws of government in
Malaysia either relate to consumers or workers.
TASK 3
Human Resources Strategies Within MyGroser Company
Human resource operations within MyGroser Company try to effectively manage the
operations, behaviour and functions of all the employees that the MyGroser business
organisation possesses, with the objective of the human resource management operations within
MyGroser Company being to allow the business organisation to make the most optimum use of it
available human resources towards the business organisation performing its daily operations and
functions up to optimum standards and efficiency. The human resource requirements within
MyGroser Company relate to the business organisation possessing highly skilled, talented and
experienced employees as part of the business organisation, whose operations can be effectively
managed, allowing for the business itself to operate with increased performance and efficiency in

the retail markets of Malaysia. There are various human resource strategies implemented and
incorporated within MyGroser Company relating to the following key functions of the MyGroser
Company’s human resource management operations:
Recruitment & Selection:
MyGroser Company makes use of the scientific recruitment and selection strategies as
part of its human resource management operations, through which the business organisation is
enabled to procure skilled, talented and experienced employees from the external environments
in order to effectively fill the operational vacancies that are present in the organisational structure
of MyGroser Company, with candidates who possess the right skills, talent and experience
required by the organisational vacancy within MyGroser Company. Through this strategy, the
HR employees of MyGroser Company conduct detailed scientific analysis of the exact skills,
roles and experience that their operational vacancy requires to be fulfilled by a candidate from
the external environments, and the recruitment operations of MyGroser Company only beginning
after this analysis has been completed, allowing for the HR employees of MyGroser Company to
accurately procure the right candidate from the external environments who possesses the exact
skills, experience that is required by the operational vacancy within MyGroser Company
(Armstrong and Taylor, 2020). The HR of MyGroser Company conducts their recruitment
operations through both traditional and digital methods, advertising using various websites,
newspapers of the job vacancy within MyGroser Company and the skills, experience required by
the candidate to be recruited. After the potential candidates have been recruited, the HR
employees of MyGroser Company select the best, most skilled or experienced candidate through
various selection tools such as interviews, examinations, group discussions, so that the business
is able to procure the best possible candidate from the external environments.
Training:
Another immensely important strategy used by the human resource management within
MyGroser Company relates to the training and development of the current workforce that
MyGroser Company possesses. The training and development strategies used by the human
resource management employees of MyGroser Company are immensely essential for the overall
growth and development of the business organisation as through the training and development of

individual employees the overall skills and experience possessed by the workforce of MyGroser
Company can effectively increase, allowing for the business organisation to be able to conduct
its daily operations with far increased performance and efficiency, so that the overall
productivity and profit margins of MyGroser Company can be enhanced within the retail sector
of Malaysia. Training and development of the workforce of MyGroser Company also increased
the overall motivation and job satisfaction of the business’s workforce and makes the employees
fell valued by the business organisation which allows for MyGroser Company to decrease tits
overall turnover rate and allows for the business to retain a greater number of skilled,
experienced and talented employees (Noe and et.al., 2017). The human resource employees of
MyGroser Company make use of various different tools and paradigms in order to effectively
train and develop their employees. The HR of MyGroser Company can adopt training strategies
towards coaching or mentoring the employees of MyGroser Company, showing them the
optimum operational processes for their individual roles and responsibilities and appraising their
performance, so that the employees can be effectively trained. The HR of MyGroser Company
can also adopt training strategies such as job rotations of workshops, in which they can train the
employees to conduct operations that are distinguished from their daily operations. Further the
HR of MyGroser Company can adopt training strategies such as conferences or simulations
through which they can effectively impart the theoretical knowledge of the business organisation
that can help the employees grow and develop themselves professionally.
Performance Management:
The human resource management within MyGroser Company also are responsible for
conducting thorough performance management operations within the business organisation in
order to ensure that all employees of MyGroser Company are performing towards optimum
standards with increased efficiency. In order to effectively manage the performance of the
employees within MyGroser Company, the HR employees have adopted performance
management strategies relating to providing valuable rewards and incentives to the
organisational employees who perform to the best of their abilities with optimum standards of
efficiency and performance. The HR employees of MyGroser Company also publically recognise
the effort put in by the employees who deserve the rewards and incentives, motivating all
employees to conduct their operations towards the best and optimum standards expected within

the business organisation (Stewart and Brown, 2019). The HR within MyGroser Company
effectively manages the performance of employees within the business organisation by providing
the stand out performing employees with valuable monetary and non-monetary rewards and
public recognition, which encourages the entire workforce of MyGroser Company to perform
towards expected optimum standards.
Motivation:
The human resource management within MyGroser Company is also responsible for
implementing and incorporating strategies that can increase the overall motivation and job
satisfaction metrics of the workforce of MyGroser Company. Maintaining the overall motivation
and satisfaction levels of the employees is of immense importance for the sustained successful
operations of MyGroser Company because if the employees of MyGroser Company are not
motivated, then they cannot operate towards optimum standards of efficiency and performance
that is expected of them, hampering the overall productivity and profit margins of the business
on the retail markets of Malaysia. In order to effectively motivate the employees within
MyGroser Company, its HR has incorporated the use of Herzberg’s two factor theory of
motivation into the operations of the business organisation. Based on this model, the HR of
MyGroser Company ensures that both motivating and hygienic factors are readily present within
the business organisation so that its employees can be motivated towards operating productively
(Bratton and Gold, 2017). The HR of MyGroser Company ensures that motivating factors such
as public recognition, satisfying and challenging work, responsibility, promotions etc., are
present in the business environment in addition to the hygienic factors such as fair organisational
policies for all, meaningful interpersonal professional relationships with other employees, safe
and healthy working environment, fair salary structure etc., are also present. This strategy allows
for MyGroser Company to increase and maintain the motivation and job satisfaction levels of its
employees within the retail markets of Malaysia.
TASK 4
Challenges Faced by MyGroser Company and Their Solutions
The success factors of MyGroser Company are as follows:

 Highly convenient for the customers as they can order groceries online and have them
delivered to their preferred chosen destination.
 Allows for Malaysian customers to practice social distancing during the current
Coronavirus pandemic and also conduct their daily shopping operations within the retail
industry of Malaysia (Nankervis and et.al., 2019).
The main challenges that are faced by MyGroser Company in the retail sector of
Malaysia primarily relate to the current global pandemic owing to Coronavirus (COVID- 19). As
one of the success factors for MyGroser Company is that through the business organisation the
Malaysia customers can easily conduct their shopping operations within the retail sector of
Malaysia, one of the biggest challenges for the business organisation is making the customers
trust the operations of the business organisation and trust that they cannot get infected by the
deadly coronavirus by having their groceries and other products delivered to their chosen
destination. In order to address this issue, the leadership and senior management of MyGroser
Company are recommended to place greater focus on their marketing operations and brand
awareness, value and reputation within the retail markets of UK, as this would allow for the
business organisation to become trustworthy in the eyes of the Malaysian customers and make
them more inclined towards conducting operations with MyGroser Company (Lee and Shin,
2018). Further, the business organisation is recommended to train its employees and distribution
staff towards not making any kind of physical contact directly with the purchased goods and
products of their customers, thus further assuring the customers that the measures and procedures
followed by the employees of MyGroser Company are highly safe and secure in relation to
curbing the spread of the Coronavirus (COVID-19). This can also create trust between the
business organisation and its customers addressing the major current issue for MyGroser
Company.
CONCLUSION
Through this report, it can effectively be concluded that the macro environment of an
entrepreneurial venture such as MyGroser Company can have significant influence on the
operational business model and operational business strategies of the business venture. This
report analyses the type of entrepreneurial venture that has been created through MyGroser

Company and analyses the operational business model of the newly established business venture.
Then the report critically evaluates the sustainability that is possible to be achieved by MyGroser
Company and assesses how the external macro environment of MyGroser Company influences
its business strategies, operations and model. Further the report analyses the human resource
requirements within MyGroser Company and determines the human resource strategies used by
MyGroser Company that support the overall sustainability of the business organisation in the
retail markets. Finally, the report identifies the success factors and challenges that MyGroser
Company faces in the retail sectors of Malaysia and assesses how the business venture can
address or solve the issues and challenges it faces.

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