Marketing Plan for Tesco: Enhancing Growth and Profits

MARKETING PLAN

Table of Contents
EXECUTIVE SUMMARY.........................................................................................................................3
INTRODUCTION.......................................................................................................................................3
SUMMARIZE ORGANISATION CURRENT SITUATION.....................................................................3
DEVELOP MARKETING STRATEGY.....................................................................................................5
MARKETING MIX....................................................................................................................................6
CONCLUSION...........................................................................................................................................7
REFERENCES............................................................................................................................................8

EXECUTIVE SUMMARY
Marketing plan is a strategic tool that provides an outline to advertising and promoting
the efforts with the goods and services in the coming year. This report includes Tesco that is one
of the largest retail superstore in the UK that deals in foods, home ware, baby products etc. In
recent years manager thinks to increase the growth of the business by using some modification in
their food so that they can enhance their market share and earns a high amount of profits. In this
the manager can analyse the current situation and than make a marketing strategy at last apply
the elements of the marketing mix that will helps in improves the growth(Hollensen, 2019).
INTRODUCTION
In today’s business environment growth and expansion of the business is the main
objectives of every enterprise. Marketing plan helps in this by providing the blueprint to
advertising the efforts in the coming year. It includes the situation analysis, marketing strategy
on the basis of which firm can perform their activities and achieves the targets. This report is
based on the Tesco that is one of the largest British multinational groceries and general store in
the UK. The main purpose of this organisation is to enhance the growth and earns a high amount
of profits in the coming year. It involves the analysis of current situation that helps in growing
the markets. it also includes segmentation, targeting, positioning in market strategy. Further it
includes the elements of marketing mix that helps in improves the growth and earns a
revenues(Kotler and et. al., 2017).
SUMMARIZE ORGANISATION CURRENT SITUATION
Situation analysis refers to evaluating the factors based on the internal and external
environment. In this manager of a Tesco can analyze the current situation of the market by using
PESTLE and SWOT analysis. This can be shown below(Dib, 2018).
PESTLE Analysis
It is a strategic tool that helps in analyzing the external factors that is helpful in
generating the profits and enhances the growth. in context of Tesco it can be explained
below(Perreault, 2018).