Impact of Globalization on HRM Practices: A Case Study of Google Pixel
Added on 2022-11-14
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A report on Google Pixel shifting its production base from China to Vietnam
Product Introduction
Google Pixel is an android phone developed by Google Inc. with an intention to capture the
market of smartphones. Previously Google was manufacturing this product in China under an
off-shore manufacturing contract, however, recently they shifted their manufacturing base to
Vietnam because of a change in the political environment. While addressing a question related to
the development of a new HRM pattern, this shift of the base can give us some vital clues about
the changing trends in the market of HRM and paradoxes related to it (Garttenberg, 2019).
Google Pixel is the next level of technology; it is a way by which a user can connect multiple
services offered by Google. This product is important for Google because it minimizes the
chance of the market competition caused by device neutrality. Pixel allows Google to bundle all
its software-related services into a phone and sell it on a relatively low price. Here it is very
important to understand that the market smartphone has reached on the levels of volatility.
Players like Google are software suppliers; however, new high-end devices are posing a huge
challenge for them these neutral devices are allowing other players to make an entry in the
mainframe and challenging Google (Fang, 2019).
Since it is a new technology and Google want to launch it on a big scale, China is an apt offshore
manufacturing hub for them because of the presence of trained work power and adequate
working culture supporting crucial deadlines. This example also defines the role of the HRM in
present-day markets where the stakes are big and time is money in its real sense (Gupta, 2019).
Concepts like time-bound creativity and time-bound large production of the goods are working
as a crucial factor. The case of Google Pixel indicates the market penetration policy of the
company. Think about a company seeking to skim the market, the role of HRM can become even
more crucial in this case (Garttenberg, 2019).
The impact of Globalization over the HRM practices
Globalization of the products and services has enabled the multinational giants to cater to a
bigger share of the world market (Gareffa, 2019). The next step in the direction of the
globalization will make an entry when more than 200 countries will open their skies for free
Google Pixel is an android phone developed by Google Inc. with an intention to capture the
market of smartphones. Previously Google was manufacturing this product in China under an
off-shore manufacturing contract, however, recently they shifted their manufacturing base to
Vietnam because of a change in the political environment. While addressing a question related to
the development of a new HRM pattern, this shift of the base can give us some vital clues about
the changing trends in the market of HRM and paradoxes related to it (Garttenberg, 2019).
Google Pixel is the next level of technology; it is a way by which a user can connect multiple
services offered by Google. This product is important for Google because it minimizes the
chance of the market competition caused by device neutrality. Pixel allows Google to bundle all
its software-related services into a phone and sell it on a relatively low price. Here it is very
important to understand that the market smartphone has reached on the levels of volatility.
Players like Google are software suppliers; however, new high-end devices are posing a huge
challenge for them these neutral devices are allowing other players to make an entry in the
mainframe and challenging Google (Fang, 2019).
Since it is a new technology and Google want to launch it on a big scale, China is an apt offshore
manufacturing hub for them because of the presence of trained work power and adequate
working culture supporting crucial deadlines. This example also defines the role of the HRM in
present-day markets where the stakes are big and time is money in its real sense (Gupta, 2019).
Concepts like time-bound creativity and time-bound large production of the goods are working
as a crucial factor. The case of Google Pixel indicates the market penetration policy of the
company. Think about a company seeking to skim the market, the role of HRM can become even
more crucial in this case (Garttenberg, 2019).
The impact of Globalization over the HRM practices
Globalization of the products and services has enabled the multinational giants to cater to a
bigger share of the world market (Gareffa, 2019). The next step in the direction of the
globalization will make an entry when more than 200 countries will open their skies for free
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