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SWOT Analysis of Bondi Beach Event

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Added on  2020-02-19

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In this report, we will discuss a single spot of attraction of Sydney known as Bondi Beach, situated on the shore of the Pacific Ocean where different events take place round the year. This report will highlight the features of Bondi Beach as a special spot of attraction with the chosen event and the SWOT analysis of that event to understand the marketing perspective of this event with its success and probable failure. Introduction 4 The Location of Attraction- Bondi Beach 4 The Event-Yoga 101- Speedo Fitness Club Workshop

SWOT Analysis of Bondi Beach Event

   Added on 2020-02-19

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A Report on Principles of Marketing1
SWOT Analysis of Bondi Beach Event_1
Executive SummarySydney is one of the most attractive places of Australia so far its tourist value is concerned. Inthis report, we will discuss a single spot of attraction of Sydney known as Bondi Beach, situatedon the shore of the Pacific Ocean where different events take place round the year. This reportwill highlight the features of Bondi Beach as a special spot of attraction with the chosen eventand the SWOT analysis of that event to understand the marketing perspective of this event withits success and probable failure. The event chosen is one upcoming Yoga event under thesponsorship of SPEEDO Fitness Club Workshop. This report will conclude along with therecommendations for the fate of the event.2
SWOT Analysis of Bondi Beach Event_2
Table of ContentsIntroduction......................................................................................................................................4The Location of Attraction- Bondi Beach.......................................................................................4The Event-Yoga 101- Speedo Fitness Club Workshop...................................................................5Brief description...........................................................................................................................5Features........................................................................................................................................6SWOT Analysis...............................................................................................................................7Internal Factors:...........................................................................................................................7Strengths...................................................................................................................................7Weaknesses..............................................................................................................................7External factors............................................................................................................................7Opportunities............................................................................................................................8Threats......................................................................................................................................8Recommendations............................................................................................................................8Conclusion.......................................................................................................................................9References:....................................................................................................................................103
SWOT Analysis of Bondi Beach Event_3
IntroductionThe objective of this report is to find out the effectiveness of any event in a popular place ofattraction in Sydney. For this purpose, the discussion will evolve with the place of attractionnamed Bondi Beach and the specified event to take place there as Yoga event by SPEEDOFitness Club. This event will be in the nature of a workshop which will emphasize on the healthawareness of the visitors of Bondi Beach, Sydney and the members of the health club. Theprocedure of enlisting the visitor will be through online registration. This type of event has primeobjective to make the brand popular with the secondary objective of conducting the event underthe portfolio of social corporate responsibility[ CITATION Bra14 \l 1033 ]. The effectiveness of thistype event can only be reviewed after doing necessary research in the form of SWOT analysis.This analysis can guide the organizer to assess the internal and external factors which candetermine the success of the event. As per the evaluation through SWOT analysis, this reportwill include recommendations which can give the event more impetus on the targetaudience[ CITATION Par17 \l 1033 ]. The Location of Attraction- Bondi BeachBondi Beach is considered as one the great beaches of the world so far its beauty and attractionto the visitors are concerned. This beach is featured with the ocean and land meeting as thePacific Ocean and is presented with its lively grandeur of foaming swells and beautiful sand.This beach is open for all people irrespective of their financial or cultural status and is reckonedas the closest beach of the Pacific with its location nearest to the city centre with the distance of8 Kilo Meters only. This beach is crowned with consistent flow of good waves with crowdgathering round the year. The average temperature of water is moderately maintained withenvironmental friendly ambience of 21 degree Celsius. In case of the sea is volatile, there isprovision of user friendly sea baths of saltwater which are available at both end of thebeach[ CITATION Lon161 \l 1033 ].4
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