Proposed Solutions to the Imminent Future of Holywell Press

This report highlights possible alternatives to the current situation at Holywell Press in readiness for the coming ten years. It discusses the use of AR mixed reality, video brochures, IT expert services, and 3D printing as potential solutions. The report also emphasizes the importance of changing the scope of photography, embracing augmented reality, and enhancing electronic publishing. The Balanced Scorecard approach is recommended for evaluating and implementing these solutions.

A report on the Proposed Solutions to the Imminent Future of Holywell Press
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Introduction
Every organization looks forward to a bigger and better future irrespective of the
competitive nature of the business environment. This report will highlight possible alternatives to
the current situation at Holywell Press from technology to customer relations in readiness for the
coming ten years. In ten years, a lot of changes are anticipated in the Press and Media fields, for
Holywell Press to be able to stay in the game, they have to incorporate alternative solutions in
their operations.
Brainstorming
- AR Mixed Reality- Augmented reality is a technology that works on computer vision
based recognition algorithms to augment sound, audiovisual, photographs and other radar
centered inputs on actual world things using the camera of one’s device. This concept
will be beneficial to Holywell Press because AR offers the perfect mix between reality
and virtual reality; thus actual physical methods can be used while saving outlays and
minimizing threats.
- Video Brochure- Video Brochures have inserted video collections in a promotional
brochure, leaflet, exhibition, or invite. The videos can be perceived in a small LCD in
printed brochures of any type. When someone opens the booklet, they get to see directly
into the corporation or product before doing any investigation. So, that means Holywell
Press can get in front of their target audience and grasp a prospective customer’s attention
far before they learn about their corporate. Rather than telling those customers who they
are, they can show them.
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- IT Expert services- Information technologists commonly design, run or maintain
technology products, Information Technology (IT) specialists may work with any
businesses, agencies or organizations that use technology or manage large amounts of
information. They would be an essential asset to the future of Holywell Press as they
would keep up-to-date with technological advancements. Moreover, they will define the
realism of changes and adjustment of systems.
- 3D Printing- 3D printers are a new cohort of machines that can make daily things. They
are extraordinary since they can produce diverse types of things, in unique resources, all
from the same device. This would be a significant solution for Holywell Press since 3D
printing brings cheap, customized manufacturing to the ordinary people.
Alternative Solutions
Holywell Press has a perspective of growing bigger and better in the next ten years.
Proposed alternative solutions for the imminent future include changing the scope of
photography from using images or photos to illustrations and enhancing their modern technology
especially electronic publishing; moving towards adapting AR rather than VR (Negoiţa, 2017),
they can also focus on building long-standing customer relations rather than just increasing their
numbers.
Appraisal of each Solution
Holywell Press should consider using illustrations rather than images because with
shooting; it is not at all time likely to get precisely the image one is viewing. Maybe it is the off
beam time of year, or one cannot simply catch the feature they want. However, with an
illustration, there are no such limitations. In various situations, a photograph is neither obtainable
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nor applicable (Krause, Franks, and Lynch, 2017). An illustration is unique by its nature. Even if
one is replicating a duplicate of a famous landmark, for instance, the picture will be distinctive
and will outshine all those photographs which will undoubtedly be very similar to the other. A
figure is a chance to announce personality and establish oneself apart from the rest.
Additionally, there is very little influencing one can do with a flat detailed image, with an
illustration, one is in control of producing an image which appears precisely how one desires it
to. Used artistically, a figure is an unusual approach to draw attention and recognize oneself. For
tourism flyers and websites, illustrating features and landmarks augments a different aspect, and
using illustrated diagrams on invites, and a set menu can appear pronounced too.
Holywell Press should embrace augmented reality (AR) since it has advanced and
improved from just a science-fiction trope to a science-based actuality. It has the possibility and
proficiency to renovate and reorganize diverse businesses unabridged in the subsequent ten
years. Due to current developments, AR has turned out to be extra available and cheap, allowing
additional and more individuals to familiarize with AR applications via tablets, desktops, and
smartphones. The upsurge of AR and VR has unlimited effects for creative and artists across
commercial verticals; Holywell Press included. Designers are beginning to take the lead of AR to
deliver outstanding customer experiences. With reduced likelihood for breaks compared to
wearable expertise, AR is starting to enhance customer experience on desktop and mobile. For
instance, in fashion trade, clients can point their smartphone camera in their direction and fit out
the clothes in an appropriate method. With AR turning out to be readily obtainable, designers
will carry on to power the knowledge in mobile UIs.
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Image 1.1: A Managers Guide to Augmented Reality.
The change will offer customers with a progressively reasonable choice that
considerably improves their surfing practice (Singh, 2018). With this remarkable technology,
consumers can network and involve with what one is marketing before they choose to buy it.
AR offers a decent manner to showcase products to consumers. AR unlocks the door to
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constructing computer-generated settings around one’s products that initiate new user
engagement. Marketers can generate a realm that inspires and encourages the customers to
engross, collaborate, and experience the provision or commodity on their own.
While Holywell Press may perhaps feel that their corporate is offering decent client
service and delivering a consistently excellent valuable experience, their consumers may well not
approve. Gauging their consumer fulfillment intensities is vital for guaranteeing that they are
meeting their clients’ requirements. There are numerous techniques to gauge their client service
so that they get a good impression of where their corporate is at in the judgments of their clients.
Gauging their consumer fulfillment can also offer them with thoughts and proposals for where
their corporate can adjust. Observing a record of their client relations as a fragment of the
transactions course can help Holywell Press foster and uphold their affiliations with clients.
Observing trail of who, what and when a client was communicated to do not need to be a
complicated scheme - it can be as simple as a word file or a database. Pursuing consistent
reaction from consumers may aid increase their clients’ fulfillment with their product or service,
resulting from reprising buying behavior and an upsurge in sales (Ming-Yi, 2018). There are
numerous methods to increase reaction, and it is important to remember that consumer criticisms
can provide one valued intuition to help them improve. As part of decent client service, one
should remember thanking their clients for their business and for any reaction they offer.
In the coming ten years, Holywell Press should aim at further enhancing its technology
(Burns, 2017). Advances in calculating, communications and interacting expertise have brought
electronic publishing to the present-day phase of online conveyance to consumers. Much
investigation and advancement had been made with this system of transport, counting models
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such as eJournals, eBooks, and personalized courseware publication. Even though several
electronic publishing products are created for presentation on laptops, Holywell Press should
move to make electronic publishing products for devoted reading appliances and mobile
appliances as this capacity is considered as a hypothetically high growing market (Petranova,
Hossova, &Velicky, 2017). Nevertheless, before ePublications can turn out to be as dominant
and acknowledged as publications, exclusive rights, and practical matters have to be fixed to give
readers or consumers a reading involvement as worthy as, or superior to, books. Similarly, the
merging of layouts and the advent of ideas are crucial to deliver consistency and to allow the
elements of producers, writers, and readers to implement ePublications on a broad gauge. In this
reverence, the development of ePaper and eInk possibly will be imperative in the future of
Holywell Press’ electronic publishing (Burns, 2017).
The Balanced Scorecard
- Proposed improvements on the scope of electronic publishing.
- More customized and desirable output; hence customer satisfaction is guaranteed.
- The idea would possibly expand the corporates' customer base.
- Vision and confident prospective are core drivers of this exemplary.
- There are many other alternative solutions for the future of Holywell Press; the most
outstanding one should be chosen.
- Holywell Press should portray a confident outlook to the shareholders for financial
success.
- Must excel at 3D printing and video brochure to satisfy shareholders and customers.
- Should maintain a positive image in customer relations to achieve their vision.
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- Ability to change can be sustained by seeking the services of an Information Technology
(IT) expert.
Image 1.2: Business value complementarity model of electronic publishing
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Full Solutions Specifications
According to Petranova, Hossová, and Velický (2017), using illustrations rather than
images will yield exceptional output, therefore, making Holywell stand out well ahead of their
competitors. AR will enhance Holywell Press' customer base, improve their web designing
operations, and also facilitate their marketing experiences. Improving customer affiliations
through seeking feedback, maintaining customer records and providing a customer engagement
platform will enable Holywell Press to have a broader customer base in the coming ten years. By
adopting eInk and ePaper technologies for electronic publishing, Holywell Press would not only
go milestones ahead of their competitors but improve customer network as well.
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References
Burns, M. (2017). Translating Visual to Textual Resources: Editorial and Technological
Support for Electronic Publishing’, Visual Resources Association Bulletin, 44(2), pp.
1–11.
Krause, J. M., Franks, H., and Lynch, B. (2017). Current Technology Trends and Issues
Among Health and Physical Education Professionals’, Physical Educator, 74(1), pp.
164–180.
Ming-Yi, W. (2018). Building Ethical Customer Relations in Electronic Commerce
Environment: Dialogic Communication and Making Customers’ Expectations
Real’, China Media Research, 14(3), pp. 34–43.
Negoiţa, O. D. (2018). Digital Marketing Tools Used by Companies’, FAIMA Business &
Management Journal, 6(4), pp. 66–76.
Petranová, D., Hossová, M. And Velický, P. (2017). Current Development Trends of Media
Literacy in European Union Countries’, Communication Today, 8(1), pp. 52–65.
Singh, R. (2014). Emerging Trends in New & Digital Media. Global Media Journal:
Pakistan Edition, 7(1), pp. 69–74.
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