Global Strategy and Sustainability: A Case Study of Amazon

Report writing
Global strategy and
sustainability

Table of Contents
PART 1............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
External analysis of industry.......................................................................................................3
Internal analysis:..........................................................................................................................6
Critical analysis and evaluation of corporate social responsibilities...........................................8
Carroll's pyramid of CSR.............................................................................................................8
Recommendations:......................................................................................................................9
Recommendation regarding CSR................................................................................................9
REFRENCES.................................................................................................................................11
Books and Journal......................................................................................................................11

PART 1
INTRODUCTION
Management consist various aspect in which organisations make planning, allocating
resources and enable them to implement plan into effective way. Organisations make relevant
efforts to make sustainable changes in order to serve into global environment. Firms are affected
by its society, culture, customer behaviour and corporate responsibility. They must assure that
they are fulfilling not their own wants but serving valuable aspect that helps in gaining high
market share and brand name at global level. This repost is consisting case study of Amazon, it
is an American leading company which was first operated in 1994. the company has established
as a multinational provider of E-commercial facilities across all over the world. It is the online
market accepted by millions of people to make purchase as well as treat as a platform to grow
their own products (Proedrou, 2017). Due to its global operations, it has suffered with many
factor that are evaluating in this report. Internal and external factors are analysed to drive
position of the company and how its fulfilling corporate responsibility.
External analysis of industry.
Amazon is performing under information technology sector that has undertaken into 5
best companies into the world. IT sector has been growing vastly into the world as it provide
economy with various opportunity to make use of upgraded technologies. The industry involve
digital business, online selling, interconnections and artificial intelligence, web designing,
information management and many more. Due to its high power, the industry contains many
factors that has impact on its effectiveness. External analysis is essential to identify how the
business has affected by outside forces through two effective models Pestle and porter's. These
are described below:
Pestle analysis:
This tool of external analysis provide an accurate image of market forces into the macro
environment. Through its main factors, an organisation will understand where to focus in
building companies success. It evaluate six elements that has their own aspect in influencing a
business. Pestle of Amazon and IT industry are described below:
Political: under this factor, companies affected by many government controversies
regarding taxations, tariffs, custom duty that influence on foreign exchange via import and

export (Croom and et. al., 2018). Amazon has abounded by data regulation against cybercrime
and competitors aspect. Using cloud operators are being used by china markets that has obliged
to stop us selling into foreign clients without getting licensed. IT industry has affected by cross
transfers of data which has negative impact on industry growth.
Economical: these factors put highlights on the economic welfare, economy could only
be satisfied by attaining development in rising incomes, decrease in inflation and regular flow of
monitory terms. A well developed country has all these factors stabled. In context with Amazon,
US economy has highly developed into technologies and monetary flow but has affected by other
competitors like China as it is the most vast market into the world. Amazon needs to be
competitive into evaluating technical powers will full potential by making competitive strategy
and make the economy largest into IT world (Topple and et. al., 2017).
Social: social factors including customer potential to buy their most preferable products
through an innovative area where they have huge choices to select best organisation. It industry
has affected by its large choices and sources which enables by all individual into the world, that
has been the reason for rising competition into the industry. Amazon outlining its online selling
approach by consisting products with enormous variety. Getting attention of consumers would
impact on positively on its economy growth.
Technological: organisations are meant to be work in dynamic environment in order to
make fuller use of technological resources. An organisation could only get success undertaking
innovative changes and be ready to compile with market. IT industry has immense technological
opportunity that Amazon has could get affected in its revenue.
Legal: these factors drives influence of legal aspect in terms o9f various rules and
regulations regarding welfare of society and employees. Multinational companies are abounded
to be effective in regulation legal laws for on online selling with the aim to secure customers
personal information and remain protective of their information. Abolition of legal laws can
negatively impact on its functioning (Barouki and et. al., 2021).
Environmental: organisations need to be effective while working in environment, that
needs to be protected and in favour of economy welfare. IT industry has appropriately serve
environment by not leading to any unfruitful changes mechanism. Amazon needs to be effective
in its online and offline selling by reducing wastage and minimize energy consumption.