A Review of Sustainable Practices in the Indian Automotive Sector

A REVIEW OF
SUSTAINABLE
PRACTICES IN THE
INDIAN AUTOMOTIVE
SECTOR

TABLE OF CONTENTS
RESEARCH METHODOLOGY....................................................................................................3
Research Onion............................................................................................................................3
Research Paradigm......................................................................................................................3
Research Approach......................................................................................................................4
Research Purpose.........................................................................................................................6
Research Srategy.........................................................................................................................6
Target respondents and data collection........................................................................................7
Participant details.........................................................................................................................8
Plan for Data Analysis.................................................................................................................9
Ethical Considerations.................................................................................................................9
Questionnaire...............................................................................................................................9
REFERENCES..............................................................................................................................11

RESEARCH METHODOLOGY
Research Onion
Research Onion as described by Bui (2019), can be detailed as the most comprehensive tool for
conducting the research through a stage by stage process. Through these stages, the researcher is
able to reach to the core purpose of the research in a systematic and chronological manner
beginning with Research philosophies, then approaches followed by research designs, strategies
and then finally data collection techniques. When all the stages are followed in the manner
described than it is concluded that reach has been conducted comprehensively and is credible. In
the present study as well, the researcher intends to convene through all the stages in order to
address the major research question i.e. identification of the green practices applicable in the
automotive sector of India and then ranking them accordingly.
Figure 1: Research Onion
Source: Bui, 2019
Research Paradigm
Research Paradigm can be described as the philosophies that guide the researcher while
undertaking the study. There are three major classifications in the types of research paradigms
i.e., Interpretivism, Positivism and Realism (Kumar, 2019). The interpretivism approach is
basically evaluation of different qualitative facts and figures that can assist in developing the
basis on which research c an be conducted and results can be interpreted accordingly. Positivism
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is more suited for the study of natural phenomenon i.e. the scientific or quantitiative researches
that are conducted. Realism on the other hand involves the study of human mind and emotions or
the human senses (Elliott and et.al., 2017). Currently, in the present study, Interpretivism is the
best philosophy that can be used to complete the research on Indian Automotive sector.
Justification: The Interpretivism philosophy has been selected for this study because it is the
most comprehensive approach that can help in a comprehensive collection of the data related to
the green supply chain management in the automotive sector. Also the literature review done on
the change management in such green supply chains and the barriers that are encountered can be
addressed through this interpretivism philosophy. The result that will be collected through the
data collection method can then be properly evaluated by the researcher so that appropriate and
relevant conclusions can be drawn from the undertaken study on automotive sector of India.
Research Approach
In the present study, both primary and secondary research will be undertaken. Research approach
is basically associated in the manner in which research is undertaken i.e. collection and analysis
of the data required. There are three different research approached that can be used i.e. Inductive
approach, Deductive approach and Abductive approach (Fletcher, 2017). Deductive approach
involves hypothesis formulation where the data collected is used to evaluate that whether the
hypothesis holds true or not and a logical conclusion is reached. Under inductive approach, the
collection some specific data is used to make some generalised conclusions. Abductive approach
on the other involves analysis of an incomplete data set where the researcher develops the most
likely explanation for the hypothesis developed. The best approach for the current research
would be the inductive research approach that the researcher can use.
Figure 2: Deductive Approach
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