Social Media Plan for Health Education on Nutrition, Physical Activity, and Obesity among American Adolescents

Running head: SOCIAL MEDIA PLAN 1
Social Media Plan
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The Target Audience

SOCIAL MEDIA PLAN 2
Various health issues affect populations. Nutrition, physical activity, and obesity is the
most prevalent health issue among adolescents in the United States. Childhood obesity is
becoming increasingly common in contemporary society (Sim & McKee, 2011). Nutrition,
Physical Activity, and Obesity is a common health issue among adolescents. The target
audience for the health issue education, in this case, is the America adolescents (Centers for
Disease Control and Prevention, 2016).
Most American adolescents do not exercise healthful habits of eating and are low levels
of physical activity. Adults in the United States take fruits approximately 1.1 times a day, and
vegetables around 1.6 times a day. However, adolescents have shown even a lower intake than
adults. Furthermore, about 82% of Adolescents in America do not practice the adequate amount
of physical activity as recommended (Centers for Disease Control and Prevention, 2016).
The behaviors in nutrition and physical activity result in increased cases of obesity
among American adolescents. Today, the United States faces obesity at the rates of 34%, 16%
and 50% in adults, children, and Adolescents respectively. Consequentially, the adolescents are
at an increased risk of contracting obesity-related problems such as stroke, type 2 diabetes and
heart diseases (Sim & McKee, 2011).
Three Ways in Which Social Media Helps Reach the Target Audience
Social media is a common way of interacting with adolescents and other audience
targets. It provides a simple means of exchanging information in virtual networks and
communities such as Twitter, YouTube, Facebook, telegram and Instagram, among others.
There are several ways in which social media can help reach the target audience
(Parvanta, 2010).