Smart Restorations: Internet Marketing Strategies

This assignment examines effective internet marketing strategies for a fictional company called Smart Restorations. It explores the use of Search Engine Optimization (SEO) to improve website visibility, Pay-Per-Click (PPC) advertising for targeted customer acquisition, and various other online marketing tools to enhance brand awareness and business growth. The analysis provides insights into how Smart Restorations can leverage these strategies to attract more customers and gain valuable business knowledge.

A Study on Internet Marketing

Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
Task 2...............................................................................................................................................7
Task 3...............................................................................................................................................9
Task 4.............................................................................................................................................13
Conclusion.....................................................................................................................................15
References......................................................................................................................................16

Introduction
These days with the modernization in the technology the way of doing business has also changed
a lot. Now a day the companies are making use of different kinds of internet tools so that they
can keep themselves ahead from the competition. In this given research report a brief about the
use of internet marketing has been discussed concerning the Smart Resolution.
Task 1
1.1
The important elements of internet marketing include, video marketing, display marketing, web
based advertisements, email marketing, SEO, referral marketing and so on. In this contemporary
world, this element plays a special role in the field of internet marketing and helps an
organization reach the masses. These are some of the elements among many other elements that
form a part of the internet marketing. Smart Restorations Limited can use or take the help of
Medium Blue Search Engine Marketing to increase their visibility. A brief description and
discussion on each of the elements can be done in this prospect which will eventually show how
they can beneficial for office furniture firm, Smart Restorations. Video marketing primarily can
be made by taking help of you tube and it is accessed by people all over the world which will
lead to great visibility of the firm and their goal can also be reached very quickly (Yurovskiy,
2015). Display marketing is also very beneficial and it can be any forms of catchy
advertisements, small pop up boxes that comes when one visits different sites or any links in the
net. Web based advertisements is almost similar to that of display advertisement, the only
difference being it is more broad and that that of the display ads. Email marketing is sending

emails to potential customers that would generate some revenue for the firm. SEO is all about
optimizing the search engine, Medium Blue Search Engine Marketing can work in such a way so
as to increase the visibility of Smart Restorations or increase the visibility of their website in the
net. Referral marketing helps an organization or a business to grow by referring one another and
thereby forming a network frame. However “creation”, “optimization’, “promotion” and
“analysis” are the basic elements of internet marketing without which a successful internet
marketing campaign cannot be carried forward. Creating a good content and then promoting it in
order to attract audience for buying it are the simple and some of the very basic elements of
internet marketing. Based on these several other elements can be included or processed. Apart
from this the online brand management, monthly tracking of visitors, development of website
that includes designing, content writing and so on are also some of the key elements of internet
marketing (Tsotra, 2016).
1.2
Marketing mix generally refers to the product, price, promotion and place. However in this
prospect it is e product, e price, e promotion and e place. The strategies remain the same only the
mode of marketing or business changes. The Medium blue search engine can categorically use
the e price, e product, e promotion and e place strategies for the marketing of Smart Restorations.
The product or the restoration services of the firm can be broadly discussed or written in the
website so that customers get detailed and exact information of the product. The e product that is
the office furniture that might include several varieties of things can be shown in the website for
the purpose of providing information to the people. The e price should be made in such a way
that it can be afforded by maximum number of people and so that they visit the website to
repurchase the products. E promotion can be done by taking help of different social media

platforms that include blogs, twitter, personal website, Facebook and so on. E place here will be
the company’s own website that will be regulated and supervised by the Medium blue search
engine. This internet marketing mix strategy is now being used by many contemporary
organizations since it allows a customer to access the shop whenever he feels like and buy
according to his choice and preference. However, the product, price, place and promotion that
form the basis of marketing mix should be formulated in such a way that it creates a co-
ordination among them all and the marketing camp can be successfully carried on. The firm here
can highlight their furniture restoration as well as selling option so that people gets a clear idea
of their goods and services. Place which is one of the important components of marketing mix is
totally virtual, however the website can be beautifully crafted by so that it attracts more number
of online customers since, it is the virtual shopping place for them and if it is not done
beautifully than the customers would not be interested in buying or availing any products from
the office furniture firm. However, this is what the internet marketing mix means and works for
an organization or a brand (Janson, 2016).
1.3
The internet marking tools that can be used in this prospect include, Ad words editor, key word
planner, ad words scripts, and different blog sites like “BlogSpot”, “WordPress”, and social
media platforms like, Facebook. Instagram, twitter, hike and so on. All these are the tools of
internet marketing and each of them have different roles to play in the marketing of Smart
restorations. All these also fall under certain group of marketing tools and these all can be used
by Medium Blue search engine to boost up the sale and visibility of Smart restorations.
However, a small comparison can also be made on these above mentioned e marketing tools. The
word tools as mentioned above, gives one platform to create or make a content which can be

anything. On the contrary the blogs are something that an e organization mainly has through
which the e organization keeps updating people about their goods and services. However again
there is another bigger marketing platform that almost all knows about in today’s time like,
Instagram, Facebook, and twitter and so on (Chaffey, 2013). Smart Restorations can take an
extensive help of these marketing tools or strategies and can prosper their own business. These
tools will be much more effective for Smart restorations since these are accessed by people from
all over the world and in a less time it can reach thousands of people. Smart restorations went
through a phase of recession and therefore to quickly garb the market they need to rely on these
different marketing tools. The Medium Blue search engine marketing can also take help of
marketing tools like, conversation booster, messaging platform, optimization platform, SEO
software and so on to successfully market the products and services of Smart restorations
limited. The conversation booster and the messaging platforms are all most same and there is
hardly any difference in it. It includes applications like, hike, WhatsApp, messenger and so on.
These modes of marketing tool strictly differ from the optimization platform and SEO software
that mainly optimizes of increase the visibility of a brand or an organization. Blue medium will
effectively use all these tools to properly market the products and services of the furniture brand.
However, usage of these tools will be done as per the requirement and the online marketing
trends and that would be revised from time to time (Drake, 2008).
1.4
Interactive order processing of Smart Restorations will work as per the visibility and
optimization of their website search that would be done by Medium blue search engine
marketing. The firm generally restores old office furniture or refurnishes it and also buys and
sells old and new furniture. It is hence understood that their working are is quite huge and

thereby the order processing also needs to be done meticulously which can work with the help of
some key policies or strategies like, online presence, enhancing product findability and so on
(Buda, 2014). The interactive order processing can work smoothly is some basic and simple
steps are followed or implemented in this prospect. Generating traffic or attracting customers
through blog posts, e-mails, direct messages and web based advertisements which all are a part
of online marketing can be the first step of the interactive order processing of Smart restorations.
Thereafter, generating leads can be the next or second step to interactive order processing.
Transforming the leads to customers and thereby gathering some more can be the third step of
interactive order processing and it can be done by marketing mix strategies or policies. However,
interactive order processing is all about keeping the customers engaged and interested about a
brand and organization so that they keep on buying and Smart restorations can also do the same
by proving quality products, services and good buying experiences to the customers. Order
processing can be made more interactive by creating some catchy or innovative web designs and
content in the website that will automatically draw the customers and will keep them busy in the
online site. Customer help or desk support can also be formatted by the Medium Blue search
engine so that it would be easier for the customers to select and buy their necessary products.
The practical and helpful purpose of the firm can also be highlighted by the search engine site so
that the ordering and purchasing process in Smart restorations truly becomes interactive. This
how the interactive order processing of Smart restorations will work and will add to the
marketing of the firm (Zhang, 2000).
Task 2
2.1

Search engine marketing is all about increasing the visibility of a website or an online store. This
is done by following some simple or basic online marketing rules. However, the mechanics that
that are involved in the search engine marketing include, key word search, SEO, paid
advertisements, internet referral system, content development, website saturation, backlinks and
so on. These mechanics together can help an online website like, the online store of Smart
restorations Limited grow and become popular in the internet marketing field. The search engine
here can formulate the website of the office furniture brand in such a way that there website
becomes more visible in the internet and their content also gets the most visibility (Pan, 2015).
2.2
Hi,
This is Leslie Mann from Smart Restorations. I would like to add you to our list of mail or our
mailing list so that you can regular get updated and information about our latest product and
services. You can also visit our website link for further information and knowhow. You can even
share the link of our company website with our friends and known people and thereafter we can
also add them up in our mailing list. However, if you are not interested about our products and
services you can disregard this e-mail, since we don’t like to add people without their consent or
permission. However if you are interested in it you can go ahead and click to our link and get the
latest updates about what’s the new trend in office furniture décor.
Thanking you,
Leslie Mann
Smart Restorations
2.3

The best practice in online public relations include, evaluating and analyzing the public opinions,
their attitude along with developing strategies or policies for communication. Implementation of
communication programs in different media channels is also one of the best practices of the
online public relations. The marketing programs can also be collaborated with the
communication mode which eventually increases the online public relation. Creation of goodwill
by the company, Smart Restorations and freely communicating with the potential customers and
the stakeholders is also one of the very effective online public relations practice. Audience
targeting that can be done by paid promotion, free promotion and referral promotion in the net is
also an effective online public relation practice.
2.4
New digital media communities can help Smart Restorations to do well in their business. The
new online communities like, the social platforms, Facebook, WhatsApp, twitter, Instagram and
file sharing sites like, “dropbox.com”, “mega.com” and so can be perfectly used to make the
business grow and prosper. The social platforms as mentioned above are also the new digital
communities which are virtual by nature but are very strong and useful in reaching people and
drawing their attention on some topic very easily and quickly. Apart from these blogs, Ad
auction, ad groups and ad campaigns are also some of the important media communities that can
be used in this prospect to increase the marketing of Smart Restorations.
Task 3
3.1
Market research is vital to the business success of a company and it is often one of the mostly
important steps required before a company starts to promote itself or thinks about a marketing

plan. There is a need to find the right figures and aspects of the trade to better assess the market
and make the right decision; here the secondary market research also plays an important part.
This is the part where the company needs to assess the things like the sales and marketing
success through the tools and sources that are available to the public. These are usually collected
through the different sources that are listed like the internet sources, media courses as well as
through newspapers and magazines and through pools and unions and government assessments.
These are usually free sources like the sources derived from the public. For the Smart
Restorations Limited there is a need to know the amount of money it is required to put into
marketing efforts since it believes that with the recessions going away the economy shall slowly
bounce back again and new offices will need furniture and at reasonable costs, and the Smart
Restorations can help these small companies get the look they want and the furniture they want
at discounted prices. With the various options to get restores furniture, entrepreneurs will surely
look for ways to save on the accommodation of employees as well as look to minimize their cost
for furnishing their workplaces. These data can be derived from the various online surveys as
well we can also create for ourselves a small feedback and questionnaire form and ask workers
and entrepreneurs as to what they feel as customers or potential customers about the
effectiveness of the used office furniture industry. Today, people need to be aware of their skills
and by the market survey of the company we can gain valuable input from the company and how
it operates> there is a need for the company to be able to grow and change itself to get more
visitors online, there is a need for an easy to order website and easy contact options (Shatanawi,
2014).
3.2

The steps to creating an effective online survey are to make it attractive and short a people are
hardly interested in surveys that take a lot of time. In most cases, the surveys that take less than
10 minutes to gill are the ones that are most successful and provide the right answers and views.
There are a number of online websites which provide the facility to create online surveys and
especially the ones that are free, but we can also create our own Google drive form and use the
template we have provided below as the questions that we can ask our surveyors about what they
feel are the main aspects that restrict them from buying online.
Questions -Answers /Options
What Age Group Are you? 15-18 18-24 25-30 30+
Do YOU SHOP online? Yes No
If you Do shop online or have once what did
you like about the experience?
I loved the
easy
process
I loved that
products
are
delivered
to my
home/work
I love
that I
don’t
need to
travel
I love the
value for
money
prices,
discounts
and offers
If you have not shopped online, state the
reason you relate to most-
I am afraid
I will be
sent a
wrong item
I am not
confident
using my
card
online
I like
touching
and
feeling
products
before
buying
I want to
compare
and then
buy

If you were given one option to change the
online shopping experience, what would it
be?
If you are buying online what products do
you usually buy/?
Clothes and
Accessories
Books and
stationary
Food
items,
groceries,
flowers
and
perishable
materials
Others
Is the ordering process hard for you? Yes No
Do you find it hard to order products online
because of fear of card entails being stolen?
Yes No
If you are Ok with buying online, what do
you see before you place the order
Terms and
Conditions
Return
Policies
Payment
and
refund
policies
Just
products
details
and
payment
3.3
The Customer Relationship management skills are common and in most cases they have been
used since a long time. In the first case, earlier the concept of Relationship Management was
used to show the how the companies used their skills to understand and keep better relationship
with the clients and customers in order to create a better management within the company.

Today, the CRM is more common terms which directly refers to the aspect of maintaining and
enhancing customer relationships and experiences through strategically placing as well as
through the different methods of maintaining relationships. There is also a need to understand the
concept of the ECRM. This is a modified and advanced version of the traditional CRM that we
are used to seeing. The ECRM method uses a combined use of the different methods of having
the customer relationship and business analyses through the use of digital methods of
maintaining employee relations along with the use of traditional CRM measures as well as the
electronic mediums like the data collection methods available online. These methods provide the
people practicing the ECRM processes to be able to make sure that they use the electronics
medium is uses to get more information as well as data to make sure that the marketing mix can
be created that caters to specific requirement of each target group based on their browsing
abilities and interests, as well as purchasing patterns. Also the customer interactions have been
considered under the eCRM processes. But large scale data also needs segregation and analysis,
which is one Data Aggregation. The eCRM processes can help the company integrated various
aspects of goo management and planning to their strategies, these are the Collaborative strategy
as well as the operational strategy and the analytical strategy which can be great for the people.
The use of cloud technology is also quite important as well as the ability to create multi channel
and multi stages of eCRM provides better reach for the company (Bhaskaran, 2010).
Task 4
4.1
An effective internet marketing plan for Smart Restorations can be built with the optimization of
the search engine and thereafter some small and effective policies and strategies can be adopted

to make the marketing campaign a successful one. Framing the goals and finalizing on the
strategies and then adopting the right tactics is the basic step of internet marketing plan.
However, some effective blog posts can be made on behalf of the company so that it spreads
awareness about the type of products and services that Smart Restorations are offering. Quick
links in collaboration with powerful social platforms like Facebook and twitter can also be done
in this prospect. Thereafter, paid promotions which include short and catchy advertisements can
also be done or can form an important point of the marketing plan. Attracting the audience
through some meaning contents and graphics can also come under the plan of marketing.
However, some basic and simple online marketing plan or strategies like, sending e-mails,
newsletter and so on can also be done so that it reaches a maximum number of people and they
can further visit the company website for more information. The search engine can boost up the
marketing by directing more number of people to the website of Smart restorations and also by
increasing the traffic. Apart from this collaboration with other search engines more visibility of
the online company can also be done.
4.2
Pay per click is a paid effective online marketing strategy which is all about attracting people to
a certain website. In this case an online organization or an online brand pays an amount to a
website owner via the platform eg. Google,Bing, to show his advertisement in his website and
thereby increasing the number of visitors or customers or buyers. Pay Per Click Advertising can
be seen in search platforms, Google display network, Google App Store. The ad formats vary
from text to image to video. These advertisements comes in small pop up boxes in social
platforms like, Facebook, twitter, Instagram and so on and whenever anyone clicks that
advertisement the person is directed to the website of the online store. This strategy can be

effectively used by Smart restorations to increase their sell and services. This pay per click
advertisements does require a lot of investment and can be easily done to boost up ones business.
Some other concepts that are related with the pay per click advertisements are catchy contents,
tagline, well defined graphics and good positing strategy. With all these Smart Restorations can
effectively boost up their marketing plan and can also increase their visibility. Pay per click
advertisement is done via tools like Google Adwords or Bing AdCenter. There are other
remarketing platforms which retargets visitors based on their past search history. It is a quick
mode of advertisement to market ones products with specified geographies. The last important
point in this prospect is that pay per click ads has to be very presentable.
Conclusion
So, it can be depicted from the above done study that internet marketing is a very important tool
for the companies and it not only helps in getting more customers but also helps in gaining more
business knowledge. By making use of the different kinds of internet tools it will not only help
the Smart Resolution in getting additional clients on the other hand it will also help in attaining
more business insight.
References

Bhaskaran, V., 2010. Online Surveys For Dummies. s.l.:John Wiley & Sons.
Buda, R., 2014. Consumer product evaluation, s.l.: Hofstra University.
Chaffey, ,., 2013. Emarketing Excellence: Planning and Optimizing Your Digital Marketing.
s.l.:Routledge.
Drake, S., 2008. The Complete Idiot's Guide to Guerrilla Marketing. s.l.:Penguin.
Janson, M., 2016. Marketing on the Internet, s.l.: University of Missouri.
Pan, B., 2015. THE DYNAMICS OF SEARCH ENGINE MARKETING FOR TOURIST
DESTINATIONS , s.l.: College of Charleston.
Shatanawi, H. A. A., 2014. The Importance of Market Research in Implementing Marketing
Programs. International Journal of Academic Research in Economics and Management Sciences,
3(2), pp. 1-10.
Tsotra, D., 2016. Marketing on the Internet: A Semiotic Analysis , s.l.: University of Missouri.
Yurovskiy, V., 2015. Pros and Cons of Internet Marketing, s.l.: Turiba University.
Zhang, Y., 2000. Consumer product evaluation:the interactive effect of message framing,
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MANAGEMENT, 9(4), pp. 229-242.