Importance of Sustainable Beauty Products for Increasing Sales

The completion of this form should not be seen as an end in itself but as a vehicle to ensure that
you have gone through a process of considering the ethical implications of your research in detail
and that you are able to communicate this clearly.
SECTION 1: PERSONAL DETAILS & DECLARATION
Please complete the header with your name and Department
Name:
Student number:
UR email address:
Programme of Study:
Supervisor:
STUDENT’S SIGNATURE
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all information supplied on this form is correct
Student’s Signature:
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Date:
SECTION 2: SUPERVISOR’S APPROVAL
Dissertation supervisors, please:
 scrutinise the Ethics Application and all participant-facing documentation
 suggest and check any changes which need making before your final approval
Please tick the box to confirm that you have approved the application as ethically sound,
and the participant-facing documentation as appropriate
SUPERVISOR’S SIGNATURE
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Date:
SECTION 3: PROJECT DETAILS
1 (MG/LW 060319)

Title of project:
(should be the same as on participant-facing documentation)
Proposed start date:
Duration:
Purpose of the proposed investigation (max 500 words):
This section should include the material which outlines the rationale for the project, i.e. why this study needs
to be done. This should be done in a way that is both accessible and scholarly, i.e. have proper cited sources.
Many organizations of this industry are focusing on manufacturing sustainable beauty products for
their customers. Most of the organizations are using it as a strategy to increase and generate their
overall sales. On the other hand, there more level of manufacturing of the more level of sustainable
products has also helps the beauty industry in more way to take forward initiatives to move towards
better environments. MAC is company in beauty industry which is having the manufacturing all
level of beauty or cosmetic products in the global level in kore appropriate and effect way. The
company is majorly focusing on on manufacturing sustainable beauty products for their sustainable
beauty product lover customers in order to increase their overall sales and customer base.
In the todays world, there is increase level of demand on the more customisable products which is
increasing rate. The large numbers of the customer having optimization in more order for choosing
her level of green and sustainable products which are their made of the up renewable resources. As
in this topic for dissertation as there is more increase in demand of sustainable beauty products due
the changes in behaviour and buying perception of consumers. There will be more focus on the
different factors which are contributing to make the beauty products more sustainable which will
help the beauty industry to have their increase in over all sales.
As the scope is being discussed, this dissertation will help beauty industry and various companies to
have the increase in proper level of understandability or the importance of sustainable product. This
study has the clear focussing on different ways in which it can help beauty industry organizations to
generate and increase their overall sales. The primary research will be helpful in analysing their
sustainable products which will be help in granting more level of sale. However, it has not focused
on ways in which manufacturing of sustainable beauty products can help beauty industry
organizations to take a step towards environment sustainability. It is will helpful for the researcher in
upcoming or future years to carry out research in specific area.
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Outline of the project:
This section should include the details of the research methods i.e. what will be done and how. Please start
by giving a brief summary (one paragraph) including how many participants there are likely to be, where the
research will take place and an indication of how long participation will take for each section (interviews,
questionnaires etc.) and in total.
.2 Aim
Main aim of this project is: “To critically evaluate importance of sustainable
beauty products for increasing overall sales. A case study of MAC”.
1.3 Objectives
Main research Objectives of this research project are:
 To determine factors that make the beauty products sustainable
 To investigate relationship between sustainable products and consumers buying choice
 To analyses the extent to which sustainable beauty products can help business in generating
sales
 To recommend ways in which sustainable beauty products can help beauty industry
organizations to increase their overall sales.
1.4 Research Questions
Main research question of this study is: “In what ways sustainable beauty
products can help in increasing overall sales of an organization?”
Subsidiary questions that can help in answering main research questions
are as follows:
 What are the factors that make beauty products sustainable?
 What is the relationship between sustainable products and consumers buying choice?
 How sustainable beauty products can help business in generating sales?
3 (MG/LW 060319)

You should attach all the research instruments you are planning to use in your research,
e.g. interview questionnaire, online questionnaire template, etc. These should be checked
by your supervisor prior to Ethics application approval)
Please confirm that
1) you have attached all research instruments you intend to use, and
2) you will notify your supervisor of any major changes.
YES
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