Research Project Title: Towards an Efficient Consumer Attraction for Mobile Technology and Social Media

RESEARCH PROJECT

Table of Contents
TITLE:.............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of Research......................................................................................................1
1.2 Background of Research...................................................................................................1
1.3 Significance of an Investigation.......................................................................................2
1.4 Rationale of Research.......................................................................................................3
1.4 Aim...................................................................................................................................3
1.5 Objectives.........................................................................................................................3
1.6 Research Questions..........................................................................................................3
1.7 Time Scale........................................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
2.1 Advantages of mobile technology and social media........................................................5
2.2 Various measures which adopted through A One Communication in order to gain
attention of individuals...........................................................................................................6
2.3 Efficiency of consumer attraction for advantage of productivity and success.................6
2.4 Different ways through which A One Communication can retain its competitive position
in market.................................................................................................................................7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9
3.1 Research methods.............................................................................................................9
3.2 Research Design ..............................................................................................................9
3.3 Research Philosophy......................................................................................................10
3.4 Research Approach.........................................................................................................10
3.5 Data Sampling................................................................................................................10
3.6 Methods of data collection.............................................................................................10
3.7 Ethical Consideration.....................................................................................................11
CHAPTER 4: DATA ANALYSIS................................................................................................12
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................23
Conclusion............................................................................................................................23
Recommendations................................................................................................................23

REFERENCES..............................................................................................................................25
Annexure: ......................................................................................................................................28

TITLE:
“The implications of digital technologies on SME’s”. A study on A One
Communication.
CHAPTER 1: INTRODUCTION
1.1 Overview of Research
Digital technology and tools are regarded as most necessary component of this modern
era, there are many people which are using the digital technology in order to connect with people
in better manner. It is helpful in make life of people more comfortable as well as easier. In the
present time period, there are more people which aware regarding digital technologies and also
know regarding advantages as well as significance (Bolton and et. al., 2013). In addition to this,
social media comprises better term of existing period as large number of people are using this for
upgrade abilities along with insights. Life based on internet compelling in order to catching wide
zone by providing better data and information concerned with an administration and products at
the commercial centre.
On the other hand mobile applications are regarded as most fundamental element of
cutting an edge society. It is a kind of application software that designed to run mobile device
like for an instance tablet computer and smart phone. The mobile applications are frequently
service to give users with the same services to accesses on the computers. Generally, applications
are software, small with the limited function. These are move from an integrated software system
searched on PCs. Mainly it is computer program which prepared to run on mobile devices in
better manner. In context to this, mobile application are more connected innovation through
which large number of people are connected (Chen, Chiang and Storey, 2015). This research
project is based on A One Communication firm and it is private small size organisation. This
firm deals in trading data and telecommunication network equipments. Main motive of this
company is to enhance its productivity and expand its business in to the other countries.
1.2 Background of Research
In today's world, digital technology is playing a crucial role in every person's life,
whether it is company or human being. In context with business organisations, it has been
analysed that in every step they are incorporating various mediums of digital technology in order
to give effective results to its end customers. Firms with different operations along with
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objectives have taken under in use of digitalisation in almost every single activity. This has
helped organisations in running business in an easy manner. Apart from this, mostly this type of
process has adopted by enterprises in order to decrease manual work or efforts which has been
made by humans. Along with this, it has also been analysed that impact of digital technology can
be both negative and positive (Goggin, 2012). Mobile technology in modern world is being
utilised by almost every single person. In context to this, A One communications which is
delivering ample number of services to its consumers like delivering consultancy or network
have raised its image in short period of time. Hytera 78X Series, TAIT TP9300 Series, ICOM
IC-F5000 Series and many more. On the other hand, they are also specialised in different voice,
data, Internet, MPLS VPN, B2B, SMBs and many more other things as well. It has also been
analysed that Online marketing along with social networking plays a vital role when it comes to
deliver information to consumers high in numbers. In context to this, researcher have conducted
the investigation in order to obtain results that are related to impact of new and modern mobile
technology on life of customers which has been provided A One communications.
1.3 Significance of an Investigation
Investigation report contains ample number of importance when it comes to pull out
favourable outcomes in effective and appropriate manner. In present context, it has been
analysed that researcher is looking into impact of mobile technology which is being offered by
A One communications. As there is improvement in economy so firms are locked in towards
grasping propelled progresses with a particular ultimate objective to develop their exercises and
government are influencing courses of action to make all relationship to get mechanized
advances in order to get accomplishment in their assignments (Hudson and et. al., 2015). Apart
from this, as majorly mobile technology is being utilised by almost every single person in
modern era, it is also helping firms to develop various strategies through which administration
have gathered knowledge that what exactly consumers or clients are looking for. On the other
hand, it has also helped management in looking forward into different aspects and which may aid
them in graining many competitive advancements through looking at strategies that has been
adopted by business firms. Each one of the activities of business are gathered by various
fragments which are working thusly overhauling improvement and efficiency extents.
Imaginative work practices are gainful for firms remembering the ultimate objective to get
progressions as demonstrated by solicitations of people in the economy. The essential after-effect
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of research is associated with evaluating consequences of flow progresses by using diverse
contraptions and techniques by which advancement can be expert.
1.4 Rationale of Research
This research take in to consideration on significance of mobile applications and social
media in developing better relationship with consumers at international level. It will help in
increasing knowledge base as well as skills of a learner. The main rationale behind conducting
this investigation to know the effectiveness of social media and mobile applications in order to
develop better relationship with the people at international level. It will help in developing the
better knowledge and provide better help in conducting any research in future.
1.4 Aim
The research aim is based on the title of investigation and it will help in understanding
the specific research area in a better and effective manner. So, the main aim of this research is
“To evaluate significance of mobile applications and social media in developing better
relationship with consumers at international level. A case study on A One Communication.”
1.5 Objectives
It is based on evaluation points on grounds whose are various targets to concerned with
the title (Kim and Ko, 2012). Under this, there are some objectives which are mention below as
above:
 To determine advantages of mobile technology and social media.
 To identify various measures which adopted through A One Communication in order to
gain attention of individuals towards firm.
1.6 Research Questions
It is interlinked with targets and develop on the basis of certain destinations of
exploitation. There are some research questions are given below:
 What are advantages of mobile technology and social media?
 What are different measures which adopted through A One Communication in order to
gain attention of individuals?
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1.7 Time Scale
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CHAPTER 2: LITERATURE REVIEW
It is crucial part of research and helpful in perform an investigation through fusing the
opinions and view points of different writers. It is helpful in show capacity and comprehension
of analyst to assess the diverse research venture area. Under this, view points and opinions of
various authors as well as writers are taken place. It is based on the secondary method of data
collection. It is based on the topic of an investigation and aids in better understanding to this
project.
2.1 Advantages of mobile technology and social media
On the basis of view point of Kotler, 2015, there are various kinds of social media
platforms in order to develop better websites to promote various kinds of techniques as well as
tools to achieve objectives and aims of firm in an effective or better manner.
Benefits of Mobile technology
High Versatility- The smart phones are pocket sizes which can capture range of data like
for an instance audio, camera, text, GPS, making them versatile as well as neglect to carried out
more specialist and expensive equipments. They are easy to use and helpful in connect with the
people in all over world.
Less data errors- Using of papers can bring risk that can make some error at the time of
transcribed data in to digital format and also for ready to analysis. In addition to this,
smartphones can minimize many transcription errors or mistakes. Under this, monitor and smart
phones can make corrections in any kind of errors without developing messy paper form.
Minimize time among gathering data and analysing- It is helpful in neglect requirement
for the data transcription that helps to minimize time required for transfer data from data analysis
area. In context to this, transferring data or information over network means that it can reduce
time of data collection.
Benefits of Social Media
Connectivity- According to Larivière and et. al., 2013, it has been stated that people of
any where are connected with the each other in all over world. It regardless of religion as well as
location. With the help of this people can share their view points and opinions with each other.
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