A Case Study on Pitfalls in Branding of Boroline

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A STUDY ON EFFECTIVENESS OF
advertisement of BOROLINE

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PROJECT REPORT
(Submitted for the degree of B.Com Honours in accounting and
finance under University of Calcutta)
TITLE OF THE PROJECT
A STUDY ON EFFECTIVENESS OF ADVERTISEMENT OF
BOROLINE
Submitted by
Name of candidate: Sayan Ray
Roll no : 171141-21-0248
Registration no : 141-1111-0350-17
College roll no : 17210248
Supervised by
Name of the supervisor: Prof .Sudipta Roy
Name of the college : Acharya Girish Chandra Bose
College
Year and month of submission
,2020

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ACKNOWLEDGMENTS
These project reports entitled “A study on effectiveness of
advertisement of Boroline” prepare by me and I had under
taken project survey under the supervision of Prof. Sudipta Ray.
I am immensely grateful to my guide Prof. Sudipta Ray, for his
constant encouragement and guidance throughout this project.
I also express my sincere thanks to our principal, for his
valuable instructions and support toward completion of this
project.
I would like to take this opportunity to thank all my friends,
who have supported me with all the related information of this
project.
Last but certainly not least, I am indebted to my teacher and
parents, without their blessings, grace and support , I couldn't
have finished this project under stipulated time and with
focused vision .
Sayan Ray

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STUDENT DECLARATION
I hereby declare that project work with the title "A study
on effectiveness of advertisement of Boroline" submitting by
me for the partial fulfillment of the degree of B.Com
Honours in Accounting and Finance in business under the
University of Calcutta is my original work and has not
submitted earlier to any other University for the
fulfillment of the requirement for any course of study.
I also declare that no chapter of this manuscript in whole
in part has been incorporated in this report from any
earlier work done by others or by me. However, extract
has been duly acknowledged providing details of such
literature in the reference.
Date:
Name:
Signature:
Roll no:
Place: Kolkata

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SUPERVISOR'S CERTIFICATE
This is to notify that Mr.Sayan Ray a student of B.Com Honours
in Accounting and Finance in Business of ACHARYA GIRISH
CHANDRA BOSE COLLEGE under the University of Calcutta has
worked under my supervision and guidance for his project work
and prepare a project report with the title "A study on
effectiveness of advertisement of Boroline" which he is
submitting, is his genuine and original work to best of my
knowledge.
Date: Signature:
Place: Name: Prof. Sudipta Ray
Designation: Assistant Teacher

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Table of contents
1. Chapter 1 : Introduction
A) Concept of advertisement effectiveness
B) Definition of advertisement effectiveness
C) Features of advertisement effectiveness
D) Functions of advertisement effectiveness
E) Benefits of advertisement effectiveness
F) Limitations of advertisement effectiveness
G) Research methodology
H) Scope of the study
I) Objective of the study
J) Need of the study
K) Limitations of the study
L) Types of advertising
M) Selection of media
N) Literature Review

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2) Chapter 2 : Company profile of Boroline
A) Industry profile
B) Company profile
C) Product history
D) Advertisement history of Boroline
E) Advertisement expenses and sales revenue
3) Chapter 3 : Data analysis
A) Presentation of Data
B) Analysis the data
C) Findings
4). Chapter 4 : Conclusion and Suggestion
A) Conclusion
B) Suggestion
5) Chapter 5 : Questionary
6) Chapter 6 : Bibliography

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Chapter 1
Introduction
Concept of Advertising Effectiveness
Advertising is an art not a science. Effectiveness of which cannot be
measured with a mathematical or empirical formula some advertisers
argue that advertising efforts go to waste, but every advertiser is keenly
interested in measuring or in evaluation of advertising effectiveness.
Testing for the effectiveness of advertisement will lead advertisement
testing must be done either before or after the advertisement has done
in the media. The basic purpose of advertising effectiveness is to avoid
costly mistakes, to predict the relative. In measurement of
advertisement effectiveness feedback is always useful even if it costs
some extra expenditure to the advertiser.
Advertising is a part of promotion mix. It is a method of mass paid
communication of goods, service or ideas by the sponsor through
recognise media ,such as newspaper, magazine , television ,radio,
film,poster and hoarding etc.
Advertisement is effective in drawing attention, stimulating interest,
and arousing desire of potential customers. Now advertising is not only
used to draw attention of the prospective customers but also as a
warning or precautionary tool.