Social Media Campaign: A Marketing Tool for Organisations

Management
Communication

Table of Contents
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To: President of McDonald's Corporation
From: Rick Wion, Director of Social Media, McDonald's Corporation
Topics: Social Media Campaign
Positive and negative impact of using social media for organisation.
Social media is computerised technology which allow us to share our views, ideas and thought with each
others. It is also used as a marketing tool by organisations (Kuhn, 2012). This tool helps in promoting our
product and services with massive population and also interacts with them through feedback options. I have
analysed that social media has its positive as well as negative impact over businesses and also affects its sales
and profitability level. Our company have opted Twitter (Social media) for promoting its product with the
maximum number of people. As it can been by one of the major achievement that is #Meetthefarmers
campaign. This has elaborated how our farmers produces crops and vegetables for preparing healthy food which
we deliver to the customers. As a result it has improved sales of our company and increased its profitability. It
has been seen that social media is advantageous promoting tool as it is cost effective method which spreads
awareness of our products among audience. Along with this, it also opportunity to our company to interact with
audiences and also understands their view points about its services. This have helped us in understanding actual
needs and requirements of our customers. It has also guided us in developing our new flavoured food items
according to the requirement of customers. While on the other hand, our next campaign #McDStories has
placed negative impression on our companies name. In this campaign, users of social media were allowed to
share their experiences about products and services of McDonald's with other (7 negative effects of social media
that may kill your business, 2018). As rivals and unsatisfied customers of our company have posted wrong and
unethical comments about quality of its products. This have distracted many of our loyal customers and created
negative perception in their mind. As a result sales of McDonald have declined from approximately 1600 to a
few dozen in an hour only.
Different audiences McDonald's needs to address when using social media campaigns
In modern world, social media is a one of advertising platform which has been used by business firms at
wider range. It is required by us to develop right promoting ad and target people on the basis of set goals and
objectives. We have have developed various campaign in order to promote our products and services which are
offered by us. We have targeted customers on the basis of demographics (Binder, 2016). There are two major